client

Project Overview:

A specialized graphic design project for a new, cutting-edge urban streetwear brand. The primary objective was to develop a distinct and powerful visual identity rooted entirely in word-based graphics and typography, capturing a “mysterious and bold” aesthetic.

Key Tasks and Deliverables:

• Custom Typography Development: I developed a range of original, completely custom wordmark concepts and typography layouts, which served as the central focus for the garment graphics.
• Apparel Application: Designs were applied primarily to hoodies and T-shirts, ensuring they were optimized for various apparel cuts and printing methods.
• Brand Integration: Successfully integrated the brand name into the wordmark designs in a memorable and distinct manner, aligning with the brand’s core vision.
• Production File Preparation: Prepared final artwork files (vector graphics) to be print-ready for apparel production, ensuring high quality across different printing techniques.

Skills Used:

• Adobe Illustrator & Photoshop
• Custom Typography Design
• Apparel Graphic Design
• Print-Ready File Preparation (Vector Graphics)
• Adherence to Brand Guidelines and Creative Direction