I am a highly accomplished digital marketing and creative professional with over 12 years of experience, specializing in digital marketing strategy, creative direction, graphic design, and UI/UX. I focus on crafting compelling visual narratives and implementing data-driven marketing initiatives that connect with audiences and elevate brand visibility. I am an Adobe Certified Professional with expertise in Photoshop, Figma, SEO, Generative AI for digital marketers, and Agile development. I am a strategic thinker and hands-on leader who delivers measurable results across B2B and B2C campaigns, particularly in education and technology sectors, aligning website visuals with marketing goals.

Alaa Elbaz

I am a highly accomplished digital marketing and creative professional with over 12 years of experience, specializing in digital marketing strategy, creative direction, graphic design, and UI/UX. I focus on crafting compelling visual narratives and implementing data-driven marketing initiatives that connect with audiences and elevate brand visibility. I am an Adobe Certified Professional with expertise in Photoshop, Figma, SEO, Generative AI for digital marketers, and Agile development. I am a strategic thinker and hands-on leader who delivers measurable results across B2B and B2C campaigns, particularly in education and technology sectors, aligning website visuals with marketing goals.

Available to hire

I am a highly accomplished digital marketing and creative professional with over 12 years of experience, specializing in digital marketing strategy, creative direction, graphic design, and UI/UX. I focus on crafting compelling visual narratives and implementing data-driven marketing initiatives that connect with audiences and elevate brand visibility.

I am an Adobe Certified Professional with expertise in Photoshop, Figma, SEO, Generative AI for digital marketers, and Agile development. I am a strategic thinker and hands-on leader who delivers measurable results across B2B and B2C campaigns, particularly in education and technology sectors, aligning website visuals with marketing goals.

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Language

Arabic
Fluent
English
Fluent

Work Experience

Marketing Manager & Creative Art Director at EDUGATE-EG
June 30, 2025 - August 11, 2025
Spearheaded creation of all graphic and motion graphic designs for Edugate and EduTech events over an eight-year period, significantly contributing to their visual identity and promotional success.
Marketing Manager & Creative Art Director at EDUGATE-EG
June 30, 2025 - August 11, 2025
Designed and executed comprehensive online and print materials for company branding and events, significantly enhancing visibility. Managed social media channels leading to a 40% increase in engagement through targeted content strategies. Developed and implemented sponsored advertising campaigns resulting in a 25% increase in lead generation. Directed the creative vision and execution of diverse digital marketing and design projects, consistently ensuring brand consistency across all visual assets. Managed and mentored design teams, overseeing entire project life cycles from initial concept development to final delivery for a diverse client portfolio. Collaborated extensively with clients to translate complex marketing objectives into compelling and effective visual solutions. Spearheaded the creation of all graphic and motion graphic designs for EduGate and EduTech events over eight years.
Marketing Manager & Creative Art Director at EDUGATE-EG
June 30, 2025 - July 26, 2025
Directed the creative vision and execution of diverse digital marketing and design projects, ensuring brand consistency across all visual assets. Managed and mentored design teams through project lifecycles. Collaborated with clients to develop effective visual marketing solutions. Spearheaded graphic and motion graphic designs for EduGate and EduTech events over eight years, enhancing their visual identity and promotional success.
Marketing And Advertising Manager at Asten College / New Generation International Schools
June 30, 2024 - August 11, 2025
Led the development and implementation of digital marketing strategies including visual content creation and budget management. Managed the school's online presence and reputation, overseeing social media content. Provided guidance on art preparation and plate making layouts for all marketing materials.
Marketing And Advertising Manager at Asten College / New Generation International Schools
June 30, 2024 - August 11, 2025
Led the development and implementation of digital marketing strategies, including visual content creation and budget management. Managed the school's online presence and reputation, overseeing social media content. Provided guidance on art preparation and plate making layouts for all marketing materials.
Marketing And Advertising Manager at Asten College / New Generation International Schools
June 30, 2024 - July 26, 2025
Developed and executed digital marketing strategies and visual concepts for promotional activities across educational institutions. Managed budgets, tracked metrics, and optimized campaigns for improved ROI.
Digital Marketing & Creative Director at Aston College / New Generation International Schools
June 1, 2024 - October 10, 2025
Directed digital marketing strategy, creative direction, UI/UX & multimedia (graphics & motion graphics), and Adobe Certified initiatives; ensured consistent brand identity across channels.
Art Director And Marketing Specialist at Carleton College International School
September 30, 2023 - August 11, 2025
Led the development and implementation of digital marketing strategies including visual content creation and budget management. Managed the school's online presence and reputation, overseeing social media content. Provided guidance on art preparation and plate making layouts for all marketing materials.
Marketing Manager & Creative Art Director at EDUGATE-EG
September 30, 2023 - August 11, 2025
Led development and implementation of digital marketing strategies including visual content creation and budget management. Managed the school’s online presence and reputation, overseeing social media content. Provided guidance on art preparation and plate making layouts for all marketing materials.
Art Director And Marketing Specialist at Carleton College International School
September 30, 2023 - August 11, 2025
Led the development and implementation of digital marketing strategies, including visual content creation and budget management. Managed the school's online presence and reputation, overseeing social media content. Provided guidance on art preparation and plate making layouts for all marketing materials.
Marketing And Advertising Manager at Carleton College International School
September 30, 2023 - July 26, 2025
Led digital marketing strategy development and implementation, including visual content creation and budget management. Managed online presence and reputation, oversaw social media content, and guided art preparation and platemaking layouts for marketing materials.
Marketing Manager & Creative Art Director at EDUGATE-EG
September 1, 2023 - August 11, 2025
Led development and implementation of digital marketing strategies, including visual content creation and budget management. Managed the school's online presence and reputation, overseeing social media content. Provided guidance on art preparation and platemaking layouts for all marketing materials.
Communications Manager & Visibility Specialist at EduGate-EG
July 1, 2023 - Present
Lead communications and brand visibility for EduGate-EG; develop marketing communications, creative direction, UI/UX alignment and multimedia assets for educational initiatives.
Communications Manager & Visibility Specialist at TEREEE
July 1, 2023 - Present
Designed and executed comprehensive online and print materials for company branding and events, significantly enhancing visibility. Managed social media channels, leading to a 40% increase in engagement through targeted content strategies. Developed and implemented sponsored advertising campaigns, resulting in a 25% increase in lead generation. Directed creative vision and execution of diverse digital marketing and design projects, ensuring brand consistency across all visual assets. Managed and mentored design teams overseeing entire project life cycles from concept development to final delivery. Collaborated extensively with clients to translate complex marketing objectives into compelling and effective visual solutions.
Communications Manager & Visibility Specialist at TEREEE | Gopa Tech
July 1, 2023 - Present
Designed and executed comprehensive online and print materials for company branding and events, significantly enhancing visibility. Managed social media channels, leading to a 40% increase in engagement through targeted content strategies. Developed and implemented sponsored advertising campaigns, resulting in a 25% increase in lead generation. Directed the creative vision and execution of diverse digital marketing and design projects, ensuring brand consistency across all visual assets. Managed and mentored design teams, overseeing entire project life cycles from initial concept development to final delivery for a diverse portfolio of clients. Collaborated extensively with clients to translate complex marketing objectives into compelling and effective visual solutions. Spearheaded the creation of all graphic and motion graphic designs for EduGate and EduTech events over an eight-year period, significantly contributing to their visual identity and promotional success.
Communications Manager & Visibility Specialist at TEREE
July 1, 2023 - Present
Designed and executed comprehensive online and print materials for company branding and events, significantly enhancing visibility. Managed social media channels, leading to a 40% increase in engagement through targeted content strategies. Developed and implemented sponsored advertising campaigns, resulting in a 25% increase in lead generation. Directed the creative vision and execution of diverse digital marketing and design projects, ensuring brand consistency across all visual assets. Managed and mentored design teams, overseeing entire project life cycles from concept development to final delivery for a diverse portfolio of clients. Collaborated extensively with clients to translate complex marketing objectives into compelling and effective visual solutions. Spearheaded the creation of all graphic and motion graphic designs for EduGate and EduTech events over an eight-year period, significantly contributing to their visual identity and promotional success.
Communications Manager & Visibility Specialist at TEREEE | Gopa Tech
July 1, 2023 - Present
Designed and executed comprehensive online and print materials for company branding and events, significantly enhancing visibility. Managed social media channels, leading to a 40% increase in engagement through targeted content strategies. Developed and implemented sponsored advertising campaigns, resulting in a 25% increase in lead generation.
Marketing And Advertising Manager at Alassema Group for Real Estate
August 31, 2022 - August 11, 2025
Developed and implemented digital marketing strategies, creating visual concepts for promotional activities. Established and managed work order processes for design consultation and project prioritization. Calculated project cost estimates and maintained pricing systems for recurring projects.
Marketing And Advertising Manager at Alassema Group for Real Estate
August 31, 2022 - August 11, 2025
Developed and implemented digital marketing strategies, creating visual concepts for promotional activities. Established and managed work order processes for design consultation and project prioritization. Calculated project cost estimates and maintained pricing systems for recurring projects.
Marketing And Advertising Manager at Alassema Group for Real Estate
August 31, 2022 - August 11, 2025
Developed and implemented digital marketing strategies, creating visual concepts for promotional activities. Established and managed work order processes for design consultation and project prioritization. Calculated project cost estimates and maintained pricing systems for recurring projects.
Art Director And Marketing Specialist at Alassema Group for Real Estate
August 31, 2022 - July 26, 2025
Led digital marketing strategies and created visual concepts for promotions. Established and managed design consultation workflows and project prioritizations. Maintained project cost estimates and pricing systems.
Marketing And Advertising Manager at Alassema Group for Real Estate
August 1, 2022 - August 11, 2025
Developed and implemented digital marketing strategies, creating visual concepts for promotional activities. Established and managed work order processes for design consultation and project prioritization. Calculated project cost estimates and maintained pricing systems for recurring projects.
Digital Marketing Executive & Manager of Graphic Department at Aspire International School
June 30, 2021 - August 11, 2025
Managed digital marketing calendar, oversaw social media content, and tracked performance metrics. Launched optimized online advertising campaigns (Google Adwords, Facebook Ads) to increase brand awareness. Contributed to SEO efforts (keyword, image optimization) and managed email marketing campaigns. Collaborated with designers to improve user experience and update website content.
Digital Marketing Executive & Manager of Graphic Department at Aspire International School
June 30, 2021 - August 11, 2025
Managed digital marketing calendar, oversaw social media content, and tracked performance metrics. Launched optimized online advertising campaigns (Google Adwords, Facebook Ads) to increase brand awareness. Contributed to SEO efforts including keyword and image optimization and managed email marketing campaigns. Collaborated with designers to improve user experience and update website content.
Digital Marketing Executive & Manager of Graphic Department at Aspire International School
June 30, 2021 - August 11, 2025
Managed digital marketing calendar, oversaw social media content, and tracked performance metrics. Launched optimized online advertising campaigns (Google Adwords, Facebook Ads) to increase brand awareness. Contributed to SEO efforts (keyword, image optimization) and managed email marketing campaigns. Collaborated with designers to improve user experience and update website content.
Marketing And Advertising Manager at Aspire International School
June 30, 2021 - July 26, 2025
Managed digital marketing calendar and social media content, tracked performance, launched optimized online ad campaigns, contributed to SEO, managed email marketing campaigns, collaborated with designers to improve UX and website content.
Digital Marketing Executive & Manager of Graphic Department at Aspire International School
June 1, 2021 - August 11, 2025
Managed digital marketing calendar, oversaw social media content, and tracked performance metrics. Launched optimized online advertising campaigns (Google Adwords, Facebook Ads) to increase brand awareness. Contributed to SEO efforts (keyword, image optimization) and managed email marketing campaigns. Collaborated with designers to improve user experience and updated website content.
Senior Graphic Designer and Social Media Moderator at New Era Agency (Outsource for UAE Clients)
June 30, 2020 - August 11, 2025
Managed social media content on Facebook and Instagram, successfully increasing brand awareness and engagement. Designed a wide range of print and digital materials, including film posters, using Adobe Photoshop and Illustrator.
Senior Graphic Designer and Social Media Moderator at New Era Agency Outsource for UAE Clients
June 30, 2020 - August 11, 2025
Managed social media content on Facebook and Instagram, successfully increasing brand awareness and engagement. Designed a wide range of print and digital materials including film posters using Adobe Photoshop and Illustrator.
Senior Graphic Designer and Social Media Moderator at New Era Agency Outsource for UAE Clients
June 30, 2020 - August 11, 2025
Managed social media content on Facebook and Instagram, successfully increasing brand awareness and engagement. Designed a wide range of print and digital materials including film posters, utilizing Adobe Photoshop and Illustrator.
Digital Marketing Executive & Manager of Graphic Department at New Era Agency (Outsource for UAE Clients)
June 30, 2020 - July 26, 2025
Managed social media content on Facebook and Instagram, increasing brand awareness and engagement. Designed various print and digital materials including film posters using Adobe Photoshop and Illustrator.
Senior Graphic Designer and Social Media Moderator at New Era Agency Outsource for UAE Clients
June 1, 2020 - August 11, 2025
Managed social media content on Facebook and Instagram, successfully increasing brand awareness and engagement. Designed a wide range of print and digital materials, including film posters, using Adobe Photoshop and Illustrator.
Junior Graphic Designer and Social Media Moderator at Grand Step Advertising Agency
August 31, 2019 - August 11, 2025
Created and managed social media content across Facebook, Twitter, and Instagram enhancing brand awareness. Developed animated videos (GIFs) that significantly increased audience engagement and brand recognition.
Junior Graphic Designer and Social Media Moderator at Grand Step Advertising Agency
August 31, 2019 - August 11, 2025
Created and managed social media content across Facebook, Twitter, and Instagram, enhancing brand awareness. Developed animated videos (GIFs) that significantly increased audience engagement and brand recognition.
Junior Graphic Designer and Social Media Moderator at Grand Step Advertising Agency
August 31, 2019 - August 11, 2025
Created and managed social media content across Facebook, Twitter, and Instagram, enhancing brand awareness. Developed animated videos (GIFs) that significantly increased audience engagement and brand recognition.
Senior Graphic Designer and Social Media Moderator at Grand Step Advertising Agency
August 31, 2019 - July 26, 2025
Managed social media content on multiple platforms to enhance brand awareness. Created animated GIF videos that boosted audience engagement and brand recognition.
Senior Graphic Designer & Social Media Moderator at New Era Agency (UAE Clients)
August 1, 2019 - October 10, 2025
Designed and executed comprehensive online branding materials for B2B branding and events; managed social media channels on Facebook, Instagram, TikTok and Google, driving engagement and lead generation.
Junior Graphic Designer and Social Media Moderator at Grand Step Advertising Agency
August 1, 2019 - August 11, 2025
Created and managed social media content across Facebook, Twitter, and Instagram, enhancing brand awareness. Developed animated videos (GIFs) that significantly increased audience engagement and brand recognition.
Communications Manager & Visibility Specialist at TEREEE | Gopa Tech
June 1, 2016 - Present
Designed and executed comprehensive online and print materials for company branding and events, significantly enhancing visibility. Managed social media channels leading to a 40% increase in engagement through targeted content strategies. Developed and implemented sponsored advertising campaigns resulting in a 25% increase in lead generation. Directed creative vision and execution of diverse digital marketing and design projects, consistently ensuring brand consistency across all visual assets. Managed and mentored design teams, overseeing entire project life cycles from initial concept development to final delivery for a diverse client portfolio. Collaborated extensively with clients to translate complex marketing objectives into compelling and effective visual solutions. Spearheaded the creation of all graphic and motion graphic designs for EduGate and EduTech events over an eight-year period, significantly contributing to their visual identity and promotional success.
Digital Marketing & Strategy Specialist at IVASS KILLS
August 31, 2015 - August 11, 2025
Responsible for digital marketing, SEO, social media management, content marketing, campaign management, marketing analytics (Google Analytics, Web Trends), lead generation, brand management, advertising design, market research. Expertise in Adobe Creative Suite (Photoshop, Illustrator, InDesign, Premiere Pro, After Effects), Figma, digital printing, video editing, motion graphics, flyer design, UI/UX design, generative AI. Managed creative direction, project prioritization, budget oversight, team leadership, curriculum development, vendor negotiation, training & mentorship, cross-functional collaboration.
Junior Graphic Designer and Social Media Moderator at IVAS
August 31, 2015 - July 26, 2025
Created and managed social media content on Facebook, Twitter, and Instagram to boost brand awareness. Developed animated videos (GIFs) increasing audience engagement and brand recognition.
Junior Graphic Designer & Social Media Moderator at Grand Step Advertising Agency
August 1, 2015 - October 10, 2025
Supported graphic design tasks and social media management for campaigns; contributed to campaign visuals and brand presence.

Education

Master's degree at Arab Academy for Science, Technology and Maritime Transport (AASTMT)
January 1, 2019 - December 31, 2025
Bachelor of Mass Communication at Cairo University
January 1, 2009 - December 31, 2013
Bachelor of Commerce at Ain Shams University
January 1, 2009 - December 31, 2013
Master's degree, Marketing and Visual Design at Arab Academy for Science, Technology and Maritime Transport (AASTMT), Cairo University
January 1, 2019 - January 1, 2020
Bachelor of Mass Communication at Arab Academy for Science, Technology and Maritime Transport (AASTMT), Cairo University
January 1, 2009 - January 1, 2013
Bachelor of Commerce at Ain Shams University
January 1, 2009 - January 1, 2013
Master's degree in Marketing and Visual Design at Arab Academy for Science, Technology and Maritime Transport (AASTMT) Cairo University
January 1, 2019 - December 31, 2020
Bachelor of Mass Communication at Arab Academy for Science, Technology and Maritime Transport (AASTMT) Cairo University
January 1, 2009 - December 31, 2013
Bachelor of Commerce at Ain Shams University
January 1, 2009 - December 31, 2013
Master's degree at Arab Academy for Science, Technology and Maritime Transport (AASTMT) Cairo University
January 1, 2019 - January 1, 2020
Bachelor of Mass Communication at Arab Academy for Science, Technology and Maritime Transport (AASTMT) Cairo University
January 1, 2009 - January 1, 2013
Bachelor of Commerce at Ain Shams University
January 1, 2009 - January 1, 2013
Master's degree at Arab Academy for Science, Technology and Maritime Transport (AASTMT) Cairo University
January 1, 2019 - December 31, 2020
Bachelor of Mass Communication at Arab Academy for Science, Technology and Maritime Transport (AASTMT) Cairo University
January 1, 2009 - December 31, 2013
Bachelor of Commerce at Ain Shams University
January 1, 2009 - December 31, 2013
Bachelor of Mass Communication at Cairo University
January 1, 2009 - January 1, 2013

Qualifications

Adobe Certified Professional in Visual Design
January 11, 2030 - August 11, 2025
Generative AI for Digital Marketers
January 11, 2030 - August 11, 2025
SEO Foundations
January 11, 2030 - August 11, 2025
Advanced UX Design, Web Page, Digital/Multimedia and Information Resources Design
January 11, 2030 - August 11, 2025
Agile Development Practices
January 11, 2030 - August 11, 2025
Adobe Certified Professional in Visual Design
January 11, 2030 - August 11, 2025
Adobe Certified Professional in Visual Design
January 11, 2030 - August 11, 2025
Adobe Certified Professional in Visual Design
January 11, 2030 - August 11, 2025
Master of Business Administration (MBA) - Marketing and Visual Design
January 1, 2019 - September 1, 2020
Adobe Certified Professional in Visual Design
January 11, 2030 - October 10, 2025

Industry Experience

Education, Media & Entertainment, Real Estate & Construction, Professional Services, Software & Internet