Alaa Bouchrit
Hi, I'm Alaa Bouchrit—a junior e-commerce manager with hands-on experience across Shopify store operations, paid media, and cross-functional collaboration with marketing, creative, and tech teams.
About
Hi, I’m Alaa Bouchrit—a junior e-commerce manager with hands-on experience across Shopify store operations, paid media, and cross-functional collaboration with marketing, creative, and tech teams. I built my foundation coordinating daily store tasks, launching campaigns, and analyzing performance to optimize conversion and ROAS.
I’m comfortable working remotely or onsite, coordinating with suppliers, designers, and developers to scale e-commerce performance. I thrive on structured planning, data-driven decisions, and a customer-focused mindset, and I’m excited to keep growing in e-commerce operations, digital marketing, and UX improvements.
- 5 years' experience
- Joined November 2025
Skills· 18
Languages
- ArabicFluent
- FrenchFluent
- EnglishFluent
- ItalianIntermediate
Industry experience
- Media & Entertainment
- Retail
- Software & Internet
- Professional Services
- Education
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Work experience· 7 roles
Launched and monitored paid advertising campaigns across paid social channels; coordinated ad creatives, offers, tracking, and Shopify landing pages for campaign launches; analyzed performance metrics (CTR, CPA, ROAS) and supported optimization actions; managed day-to-day Shopify store operations including product pages, content updates, and UX improvements; coordinated with media buyers, designers, and developers to scale e-commerce performance.
Coordinated Shopify landing pages for campaign launches; tracked performance metrics (CTR, CPA, ROAS); managed day-to-day Shopify store operations including product pages, content updates, and UX improvements; coordinated with media buyers, designers, and developers to scale e-commerce performance; supported campaign reporting and optimization actions.
Recruited and onboarded affiliates and partner brands to expand marketing reach. Monitored performance, analyzed KPIs, and optimized affiliate campaigns. Built and maintained strong relationships with affiliates; proactively promoted brands. Performed market trend analysis and brand positioning studies to inform strategy. Implemented website optimization practices and SEO-friendly strategies to improve conversions. Managed after-sales operations and ensured fraud prevention and compliance.
Education· 7
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