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A creative lead and senior visual content designer with 7+ years of experience shaping brand identities and delivering multi-format visual systems for events, stage screens, and digital touchpoints across Saudi Arabia and Egypt. I specialize in turning briefs into clear visual territories—then guiding the work all the way through production-ready assets, live execution, and consistent brand governance. I enjoy partnering with clients and cross-functional teams (project managers, content, 3D, production, AV, and technical teams) from concept to rehearsal and show delivery. With strong craft in motion graphics and visual storytelling—plus a practical production mindset—I help create culturally relevant, cohesive experiences that perform well under demanding timelines.…A creative lead and senior visual content designer with 7+ years of experience shaping brand identities and delivering multi-format visual systems for events, stage screens, and digital touchpoints across Saudi Arabia and Egypt. I specialize in turning briefs into clear visual territories—then guiding the work all the way through production-ready assets, live execution, and consistent brand governance. I enjoy partnering with clients and cross-functional teams (project managers, content, 3D, production, AV, and technical teams) from concept to rehearsal and show delivery. With strong craft in motion graphics and visual storytelling—plus a practical production mindset—I help create culturally relevant, cohesive experiences that perform well under demanding timelines.

A’laa Saied Bedda

Art Director, Creative Director, Graphic Designer, +2

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A creative lead and senior visual content designer with 7+ years of experience shaping brand identities and delivering multi-format visual systems for events, stage screens, and digital touchpoints across Saudi Arabia and Egypt. I specialize in turning briefs into clear visual territories—then guiding the work all the way through production-ready assets, live execution, and consistent brand governance. I enjoy partnering with clients and cross-functional teams (project managers, content, 3D, production, AV, and technical teams) from concept to rehearsal and show delivery. With strong craft in motion graphics and visual storytelling—plus a practical production mindset—I help create culturally relevant, cohesive experiences that perform well under demanding timelines.…A creative lead and senior visual content designer with 7+ years of experience shaping brand identities and delivering multi-format visual systems for events, stage screens, and digital touchpoints across Saudi Arabia and Egypt. I specialize in turning briefs into clear visual territories—then guiding the work all the way through production-ready assets, live execution, and consistent brand governance. I enjoy partnering with clients and cross-functional teams (project managers, content, 3D, production, AV, and technical teams) from concept to rehearsal and show delivery. With strong craft in motion graphics and visual storytelling—plus a practical production mindset—I help create culturally relevant, cohesive experiences that perform well under demanding timelines.

Available to hire

A creative lead and senior visual content designer with 7+ years of experience shaping brand identities and delivering multi-format visual systems for events, stage screens, and digital touchpoints across Saudi Arabia and Egypt. I specialize in turning briefs into clear visual territories—then guiding the work all the way through production-ready assets, live execution, and consistent brand governance.

I enjoy partnering with clients and cross-functional teams (project managers, content, 3D, production, AV, and technical teams) from concept to rehearsal and show delivery. With strong craft in motion graphics and visual storytelling—plus a practical production mindset—I help create culturally relevant, cohesive experiences that perform well under demanding timelines.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Arabic

Fluent

English

Advanced

French

Intermediate

Russian

Beginner

Work Experience

Senior Visual Content Designer at DC

June 8, 2026 - June 30, 2026

- Driving visual content development for two strategic initiatives by Aramco: SME Digital Funding Platform and Procurement & Business Ethics Awareness 2026. - Owning the end-to-end visual content workflow from concept development through final event delivery. - Coordinating cross-functional teams to align design, motion graphics, presentations, and event content requirements. - Managing content readiness for rehearsals and live events, ensuring accuracy, consistency, and timely execution. - Supporting on-site event operations through real-time content management and production coordination. - Maintaining a unified visual experience across both projects while meeting demanding timelines and stakeholder expectations.

Sr. Visual Content Designer at add Enterprise

November 1, 2025 - June 30, 2026

Led creative development and visual content delivery for high-profile government, cultural, and corporate events across stages, immersive environments, workshops, and physical/digital touchpoints. Partnered with clients and cross-functional teams (content, production, AV, show-calling, and technical) to translate objectives into cohesive creative directions and production-ready assets for live experience. Managed concurrent design and motion content streams with rapid revisions, rehearsal readiness, technical adaptations across screen formats, and on-site execution while safeguarding visual quality.

Senior Visual Content Designer at Add enterprise

November 1, 2025 - June 8, 2026

- Creating screen content (animated + still) for main stages, workshops, and multi-screen setups across major events. - Developing accurate layouts, exports, and playback-ready files tailored for different LED specs and ratios. - Working directly inside control rooms, supporting live operations and ensuring all visuals follow show flow and cues. - Collaborating closely with show callers, production teams, and AV operators to deliver smooth, precise on-site execution. - Managing visual updates under tight timelines and adapting content quickly during rehearsals and live transitions. Key Projects: - LEARN 2025 - Ingate Global Insurance Exhibition & Conference – Insurance Authority - CTT – Cultural Talents Tournament – Ministry of Culture & Ministry of Education - SCFHS Graduation Ceremony - Expo 2030 Riyadh Gala Dinner - Saudi Made Expo 3rd edition 2025

Sr. Creative Designer at WOTN

November 1, 2024 - October 31, 2025

Led creative execution for large-scale Saudi events, transforming briefs into event identities, stage content, digital assets, print collateral, and experience touchpoints. Coordinated with clients, project managers, 3D, production, and technical teams to align visual direction with spatial, operational, and playback requirements. Oversaw creative reviews, production readiness, and on-site control-room support across multiple projects with demanding timelines.

Sr. Graphic Designer at NORIA Design Consulting

June 1, 2024 - November 30, 2024

Developed branded proposals, presentations, and communication materials that clarified strategic and client objectives into clear creative directions. Managed stakeholder feedback and cross-functional coordination across concurrent projects while maintaining quality and delivery standards.

2D Graphic Design Team Lead at WOTN

November 1, 2022 - March 31, 2024

Led and mentored a 2D design team across branding and experiential projects, allocating priorities and guiding creative development from brief through delivery. Partnered with project managers, 3D designers, and production teams to develop event concepts and feasible experience applications. Directed creative reviews and maintained consistency, quality, and delivery readiness across multiple concurrent projects.

Sr. Graphic Designer at Wafflicious

March 1, 2022 - November 30, 2022

Delivered consumer-facing brand applications across packaging, menus, social media, and physical touchpoints. Coordinated with client stakeholders and print-production partners to ensure consistent branded execution.

Graphic Designer at SUNRISE Resorts & Cruises

September 1, 2021 - March 31, 2022

Created consistent branded guest touchpoints for luxury hospitality properties across digital, print, and on-site applications.

Graphic Designer (Remote) at MauriPrint USA

January 1, 2021 - June 30, 2021

Managed remote client requirements, handled revisions, and supported prepress preparation and production specifications for customized print work.

Graphic Designer at JC Advertising

January 1, 2020 - December 31, 2020

Graphic Designer Intern at Fikra Advertising Agency

December 1, 2019 - Present

Jr. Graphic Designer at Smart City Advertising

May 1, 2018 - October 31, 2018