I’m Alaa Ezzat Aridi, a results-driven Digital Marketing Specialist and Operations Director with experience across FMCG, luxury retail, and commercial environments. I combine brand management, market development, and trade marketing with hands-on digital campaign execution—building awareness, driving sales performance, and strengthening customer experience. I’ve led cross-functional teams, managed procurement and inventory coordination, and supported product launches, rebranding, and market expansion initiatives. From luxury brand operations to large-scale bottling and retail settings, I focus on KPI-driven execution, process optimization, and practical leadership to help brands grow sustainably.…

Alaa Ezzat Aridi

I’m Alaa Ezzat Aridi, a results-driven Digital Marketing Specialist and Operations Director with experience across FMCG, luxury retail, and commercial environments. I combine brand management, market development, and trade marketing with hands-on digital campaign execution—building awareness, driving sales performance, and strengthening customer experience. I’ve led cross-functional teams, managed procurement and inventory coordination, and supported product launches, rebranding, and market expansion initiatives. From luxury brand operations to large-scale bottling and retail settings, I focus on KPI-driven execution, process optimization, and practical leadership to help brands grow sustainably.…

Available to hire

I’m Alaa Ezzat Aridi, a results-driven Digital Marketing Specialist and Operations Director with experience across FMCG, luxury retail, and commercial environments. I combine brand management, market development, and trade marketing with hands-on digital campaign execution—building awareness, driving sales performance, and strengthening customer experience.

I’ve led cross-functional teams, managed procurement and inventory coordination, and supported product launches, rebranding, and market expansion initiatives. From luxury brand operations to large-scale bottling and retail settings, I focus on KPI-driven execution, process optimization, and practical leadership to help brands grow sustainably.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Beginner
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Language

English
Fluent
Arabic
Fluent
French
Intermediate

Work Experience

Operations Director & Digital Marketing Specialist at Bridgeway Corp & Subsidiary Liberia Bottling Juice & Water Corp
February 1, 2022 - June 1, 2026
Directed operational, commercial and marketing activities across the business. Managed a team of 50+ employees across operations, sales and production. Developed digital marketing campaigns, social media strategies and promotional initiatives, and supported product launches and rebranding activities. Coordinated with manufacturing, purchasing and sales to improve efficiency. Oversaw procurement, inventory management, reporting, and implementation of operational procedures to strengthen performance and internal processes.
Brand Manager / Shop Manager at IRO Paris – Marya Group
October 1, 2019 - December 1, 2021
Managed luxury brand operations and commercial performance across Lebanon and Gulf markets. Adapted product selection and buying strategies based on market demand and customer trends. Monitored competition, market opportunities and consumer behavior, and contributed to brand positioning, merchandising and customer experience development. Worked closely with purchasing and retail teams to strengthen market presence.
Assistant Store Manager at SACOOR Brothers – ABC, Achrafieh, Lebanon
October 1, 2017 - October 1, 2019
Sales Executive at Azadea – Bershka, Le Mall, Dbayeh, Lebanon
June 1, 2014 - October 1, 2017

Education

Bachelor of Arts (Communication Arts - Journalism) at American University of Science & Technology (AUST), Beirut
January 11, 2030 - August 8, 2026
Bachelor of Arts in Communication Arts (Journalism) at American University of Science & Technology (AUST), Beirut, Lebanon
January 11, 2030 - August 24, 2026
Bachelor of Arts in Communication Arts (Journalism) at American University of Science & Technology (AUST), Beirut
January 11, 2030 - August 31, 2026
Bachelor of Arts in Communication Arts (Journalism) at American University of Science & Technology (AUST), Beirut
January 11, 2030 - September 29, 2026
Bachelor of Arts in Communication Arts (Journalism) at American University of Science & Technology (AUST), Beirut
January 11, 2030 - September 29, 2026
Lebanese Baccalaureate II at Official Grade 12 Public Examinations – Lebanon
January 11, 2030 - September 29, 2026

Qualifications

Bachelor of Arts in Communication Arts (Journalism) - AUST
January 11, 2030 - September 29, 2026

Industry Experience

Consumer Goods, Retail, Wholesale & Distribution, Media & Entertainment, Professional Services, Manufacturing