AL-ABBAS BAWAZIR

Took full ownership of the marketing department, managing and enhancing the brand’s commercial identity across all marketing activities. Responsibilities included rebranding and enhancing visual identity, managing and producing digital content, leading social media strategy, overseeing visual production, and supervising advertising campaigns. Efforts directly contributed to the company’s market growth and the opening of a second branch.

Took full ownership of the marketing department, managing and enhancing the brand’s commercial identity across all marketing activities. Tasks included rebranding and enhancing the visual identity, managing and producing digital content, leading social media strategy, overseeing visual production and supervising advertising campaigns. Efforts contributed directly to market growth and the opening of a second branch.

Oversaw and managed marketing for a major brand and exclusive authorized agent for leading telecommunications companies such as SAMSUNG, XIAOMI, TECNO, ITEL, and BENCO. Contributed to planning and executing e-commerce strategies on company website and retailer platforms like NOON and AMAZON. Responsibilities included brand marketing planning (long and short term), project implementation, advertising industry and sponsored campaigns management, website and public relations management, marketing coordination with service providers, social media platform management, internal/external e-commerce operations, store management on large platforms, and advertisement creation and paid campaign management.