Alaeddine Mohamed Makdeche

Led full production for a New Balance campaign including March 2026 presentation and storyboard creation, location scouting, casting and talent management, equipment selection and rental, and directing photography/video. Managed post-production editing to deliver final campaign visuals.

Produced presentation and shoot planning with full production responsibilities including location scouting and rentals, talent hiring and management (models, stylists, MUAs, photographers/videographers, set directors, helpers), and equipment selection and rental. Directed photography/filming and coordinated editing, with emphasis on premium luxury campaign packaging for brand presentation.

Handled full production for campaign deliverables including presentation and storyboard planning, location scouting, rental and casting coordination, hiring and managing talent (models, stylists, MUAs, photographers/videographers, set directors, helpers), and equipment sourcing and rentals. Directed photography/filming and supported editing to produce campaign-ready visual content.