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Experienced Digital Marketing Manager with a demonstrated history of working in the tech, beauty, FMCG, SaaS and digital marketing industry. Skilled in Social Media, Search Engine Optimization (SEO), Advertising, Facebook Marketing, Influencer Outreach and Copywriting. Strong marketing professional with a Master of Arts - MA focused in Social Science, Politics from The University of Glasgow…

Alannah Fleming

Copywriter, Content Creator, Content Designer, +2

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Experienced Digital Marketing Manager with a demonstrated history of working in the tech, beauty, FMCG, SaaS and digital marketing industry. Skilled in Social Media, Search Engine Optimization (SEO), Advertising, Facebook Marketing, Influencer Outreach and Copywriting. Strong marketing professional with a Master of Arts - MA focused in Social Science, Politics from The University of Glasgow…

Available to hire

Experienced Digital Marketing Manager with a demonstrated history of working in the tech, beauty, FMCG, SaaS and digital marketing industry.

Skilled in Social Media, Search Engine Optimization (SEO), Advertising, Facebook Marketing, Influencer Outreach and Copywriting. Strong marketing professional with a Master of Arts - MA focused in Social Science, Politics from The University of Glasgow

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Digital Marketing Manager at Scottish Beauty Expert

June 1, 2021 - February 1, 2026

Social media, SEO, PPC and content management. Creating and developing a brand identity from the ground up through a mixture of organic and paid social campaigns. Copywriting and content creation for the website, blogs, eblasts, marketing materials, trade shows, PR, marketing events and wholesale catalogues. Overseeing a team of professional creatives and outside contractors towards strengthening the online presence of the business across Scotland. Analysing and tracking performance with monthly reports to stakeholders on growth metrics in alignment with a monthly and yearly budget. Growing new lead generation by 100% and sales by 51% through inbound and outbound marketing strategies.

Social Media Manager at The Paint Shed

August 1, 2019 - June 1, 2021

Implemented an in-house social media strategy aiming to increase brand awareness and engagement. Managing all in-house social media channels (Facebook, Twitter, Instagram, LinkedIn). Developing SEO rich content for the website and blog.

Social Media Manager at The Zen Agency

May 1, 2019 - April 1, 2021

Delivering planned content and using tools like Hootsuite to manage multiple social media channels for multiple high value clients. Creating key relationships with influencers across the social media platforms.

Freelance SEO Copywriter at ClickBoost

April 1, 2019 - April 1, 2021

Writing keyword rich product pages & ebook content, including internal linking for SEO.

Digital Marketing Assistant at ClassForKids

May 1, 2017 - May 1, 2019

Working closely with digital team members and stakeholders in the wider organisation. Responsible for driving leads, engagement and click through to the website. Content created directly contributed to increased social media page likes and follows. Content, PPC & SEO efforts contributed to growth metrics: 11k page likes on Facebook, 6k visitors per month to marketing site, 250+ leads per month.