Available to hire
I am an independent graphic designer and creative director with extensive experience in brand identity, packaging, editorial design, and corporate communications. I develop visual identity systems, publications, marketing collateral, and consumer-facing brands across hospitality, consumer products, education, corporate, and lifestyle sectors.
I combine strategic thinking with strong execution to create clear, engaging design solutions from concept through production, leading projects from brief to final delivery and ensuring production quality.
Experience Level
Language
Indonesian
Fluent
English
Advanced
Work Experience
Creative Director at RUPA graphic studio, Jakarta
January 1, 2010 - PresentOversaw creative direction, branding and design production for client projects; led studio team.
Independent Graphic Designer & Creative Director at RUPA Graphic Studio
January 1, 2004 - PresentLead branding, packaging, editorial, and communication design projects for local and international clients across hospitality, consumer products, education, corporate, and lifestyle sectors. Responsible for creative direction, concept development, client communication, design execution, and production coordination from initial brief through final delivery.
Graphic Designer (Freelance) at Self-employed / Freelancer
January 1, 2004 - January 1, 2009Provided freelance graphic design services for various clients, developing branding and visual identities.
Part-Time Lecturer at School of Design, Universitas Pelita Harapan (UPH)
January 1, 2003 - December 31, 2016Taught Visual Communication Design subjects including branding, typography, layout, and visual communication principles.
Creative Director at Mandala graphic studio
January 1, 2003 - January 1, 2004Creative direction for graphic design projects, client consultations, and concept development.
Part-time Lecturer at School of Design, Universitas Pelita Harapan (UPH), Jakarta
January 1, 2003 - January 1, 2016Delivered design courses, mentored students, and contributed to curriculum development.
Art Director at Leboye Graphic House, Jakarta
January 1, 2000 - December 31, 2003Led branding, promotional, and print communication projects while overseeing creative execution and production quality.
Art Director at Leboye (graphic house)
January 1, 2000 - January 1, 2003Led concept development and production of graphic design projects for clients; directed design teams and visual strategy.
Education
Bachelor of Arts, Visual Communication Design at Universitas Pelita Harapan (UPH)
January 11, 2030 - January 1, 1999Bachelor of Arts (Visual Communication Design) at Universitas Pelita Harapan (UPH)
January 11, 2030 - June 12, 2026Qualifications
Pos Indonesia logo competition - top five
January 1, 2009 - June 2, 2026Spirit of Olympics, poster competition - top ten
January 1, 2008 - June 2, 2026PANDI logo competition - second award
January 1, 2007 - June 2, 2026Yayasan Batik Indonesia logo competition - first winner
January 1, 2006 - June 2, 2026Scopa Café Tenda - first winner
January 1, 1996 - June 2, 2026IGDA (Indonesian Graphic Design Award) - Graphic Designer
January 1, 2009 - June 2, 2026Industry Experience
Media & Entertainment, Professional Services, Education, Travel & Hospitality, Consumer Goods, Retail
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