Available to hire
I am an Industrial Designer with international experience in product design, branding, and marketing across Austria and Central America. I have worked in sectors ranging from aeronautics to FMCG, specializing in 3D CAD modeling, brand strategy, and event management, with a track record of creating market-ready solutions that deliver customer value.
I bring advanced strategic, managerial, and organizational skills with a global perspective. I thrive on leading cross-functional teams, driving innovation across marketing and development, and shaping customer-centric experiences for international markets.
Experience Level
Language
German
Intermediate
English
Advanced
Spanish; Castilian
Fluent
Work Experience
Event Vehicle Coordinator / Event Car Driver at Red Bull Energy Drink
January 1, 2011 - January 1, 2017Led Red Bull's Event Vehicle program, executing over 100 on-site events across key sports and cultural scenes to deliver unique consumer experiences and grassroots marketing initiatives. Developed localized strategies, built partnerships with influencers and event organizers, and expanded brand reach across multiple channels. Planned and activated events and sampling programs to drive product trial and consumer acquisition, and led cross-functional teams to ensure premium execution and ROI. Onboarded local ambassadors to amplify brand presence and loyalty.
Merchandising & POS Materials Specialist at Neon Nieto
January 1, 2016 - January 1, 2018Conceptualized, developed, and executed custom point-of-sale materials and promotional displays to enhance FMCG brand visibility and sales at retail and event locations. Designed technical solutions for POS materials, packaging, and event assets such as furniture, signage, trophies, and functional products. Collaborated with marketing and field teams to align in-store visibility with broader brand activation and field marketing strategies.
Brand & Product Development Lead at Carbon Cleanup
January 1, 2019 - January 1, 2020Led end-to-end brand identity, product strategy, and go-to-market plans to strengthen brand positioning and drive product success. Defined brand architecture, messaging, and visual identity aligned with consumer insights and market trends. Collaborated with cross-functional teams to design and launch innovative products, integrating consumer research, competitive analysis, and digital trends. Managed product lifecycle from concept to launch, ensuring alignment across design, marketing, sales, and customer experience teams. Delivered comprehensive launch strategies that maximized market impact, customer adoption, and revenue growth.
Industrial Designer - Aeronautics-Rail-Automotive at Segula Technologies
January 1, 2021 - January 1, 2023Created engaging marketing assets including promotional videos, infographics, presentations, and website content to support sales and brand visibility. Led the design of custom product concepts focusing on aesthetics, user experience, and brand alignment. Developed 3D, 2D and motion visualization materials of transportation products for product development processes and marketing campaigns.
Education
Bachelor of Industrial Design at Veritas University, Costa Rica
January 1, 2013 - January 1, 2017Master in Innovation Management at University of Applied Sciences of Upper Austria
January 1, 2018 - January 1, 2020Master in Marketing Management at Johannes Kepler University, Austria
January 1, 2023 - January 1, 2025Qualifications
Industry Experience
Manufacturing, Media & Entertainment, Professional Services, Retail, Transportation & Logistics
Experience Level
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