I am Alberto Rhodes Salcedo, a strategic marketing leader with over 10 years of experience driving growth across retail, ecommerce, and consumer goods. I excel at shaping omnichannel strategies, driving digital acquisition, CRM programs, and brand development to deliver sustainable results. I thrive on turning data and creativity into action, leading high-performance teams and aligning marketing initiatives with business goals. My focus is on measurable growth, strong brand positioning, and exceptional customer experiences across online and offline touchpoints.…

Alberto Rhodes Salcedo

I am Alberto Rhodes Salcedo, a strategic marketing leader with over 10 years of experience driving growth across retail, ecommerce, and consumer goods. I excel at shaping omnichannel strategies, driving digital acquisition, CRM programs, and brand development to deliver sustainable results. I thrive on turning data and creativity into action, leading high-performance teams and aligning marketing initiatives with business goals. My focus is on measurable growth, strong brand positioning, and exceptional customer experiences across online and offline touchpoints.…

Available to hire

I am Alberto Rhodes Salcedo, a strategic marketing leader with over 10 years of experience driving growth across retail, ecommerce, and consumer goods. I excel at shaping omnichannel strategies, driving digital acquisition, CRM programs, and brand development to deliver sustainable results.

I thrive on turning data and creativity into action, leading high-performance teams and aligning marketing initiatives with business goals. My focus is on measurable growth, strong brand positioning, and exceptional customer experiences across online and offline touchpoints.

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Skills

Experience Level

Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Head of Marketing Digital & Omnichannel at Grupo Yanes
April 1, 2024 - Present
Designed and executed a 360° marketing and communication strategy, boosting online brand visibility and store traffic. Achieved 3x online sales and grew POS revenue by 18% YoY through digital, brand, and PR activation. Own and execute the full marketing strategy and budget across PR, Paid Media, CRM, and POS activation. Led cross-functional teams and key partners and agencies to drive marketing aligned with strategic goals.
Marketing Manager - Digital at GLO Science
April 1, 2024 - October 12, 2025
Developed and optimized communication and content strategies across social media, blog, newsletters, and paid media. Drove 1.5x MoM growth via paid media, CRM automation (Klaviyo & Hubspot) and content-led funnel optimization.
Head of Digital - Ecommerce at MIWI Real Drinks
August 1, 2023 - October 12, 2025
Achieved a 13% MoM growth in the loyalty program, contributing to 33% of total sales. Defined and executed full-funnel digital strategies, integrating SEO/SEM, social media and marketing automation.
Paid Media Manager at Serono
March 1, 2022 - October 12, 2025
Managed 12 client accounts, optimizing B2B/B2C campaigns and budgets to maximize ROI. Supported digital strategy with data-driven insights built in Looker Studio.
Founder at The Surf Valley
September 1, 2019 - Present
Founded and scaled a curated surf marketplace. Led brand, growth, and content to boost discovery and engagement.
Business Consultant at Multiple Projects (Neovantas, Braintrust, Toshiba America)
January 1, 2020 - October 12, 2025
Neovantas: Led strategic projects for insurance & financial clients, optimizing sales performance through behavioral insights & boosting adoption and sales by 3%. Braintrust: Conducted competitive intelligence and go-to-market studies in retail and insurance. Toshiba America: Developed promotional campaigns for top retailers using data forecasting, pricing and stock strategies.
Head of Marketing Digital & Omnichannel at Grupo Yanes
April 1, 2024 - Present
Designed and executed a 360° marketing and communication strategy, boosting online brand visibility and store traffic. Achieved 3x online sales and grew POS revenue by 18% YoY through digital, brand, and PR activation. Own and execute the full marketing strategy and budget across PR, Paid Media, CRM, and POS activation. Led cross-functional teams and key partners and agencies to drive marketing aligned with strategic goals.
Marketing Manager - Digital at GLO Science
April 1, 2024 - October 12, 2025
Developed and optimized communication and content strategies across social media, blog, newsletters, and paid media. Drove 1.5x MoM growth via paid media, CRM automation (Klaviyo & HubSpot) and content-led funnel optimization.
Head of Digital - Ecommerce at MIWI Real Drinks
August 1, 2023 - October 12, 2025
Achieved a 13% MoM growth in the loyalty program, contributing to 33% of total sales. Defined and executed full-funnel digital strategies, integrating SEO/SEM, social media and marketing automation.
Paid Media Manager at SER o no SER
March 1, 2022 - October 12, 2025
Managed 12 client accounts, optimizing B2B/B2C campaigns and budgets to maximize ROI. Supported digital strategy with data-driven insights built in Looker Studio.
Founder at The Surf Valley
September 1, 2019 - Present
Founded and scaled a curated surf marketplace. Led brand, growth, and content to boost discovery and engagement.
Business Consultant at Multiple Projects
January 1, 2020 - October 12, 2025
Led strategic projects for insurance & financial clients, optimizing sales performance through behavioral insights & boosting adoption and sales by 3%. Braintrust: conducted competitive intelligence and go-to-market studies in retail and insurance. Toshiba America: developed promotional campaigns for top retailers using data forecasting, pricing and stock strategies.
Head of Marketing Digital & Omnichannel at Grupo Yanes
April 1, 2024 - Present
Designed and executed a 360° marketing and communication strategy, boosting online brand visibility and store traffic. Achieved 3x online sales and grew POS revenue by 18% YoY through digital, brand, and PR activation. Own and execute the full marketing strategy and budget across PR, Paid Media, CRM, and POS activation. Led cross-functional teams and key partners and agencies to drive marketing aligned with strategic goals.
Marketing Manager - Digital at GLO Science
April 1, 2024 - October 12, 2025
Developed and optimized communication and content strategies across social media, blog, newsletters, and paid media. Drove 1.5x MoM growth via paid media, CRM automation (Klaviyo & HubSpot) and content-led funnel optimization.
Head of Digital - Ecommerce at MIWI Real Drinks
August 1, 2023 - October 12, 2025
Achieved a 13% MoM growth in the loyalty program, contributing to 33% of total sales. Defined and executed full-funnel digital strategies, integrating SEO/SEM, social media and marketing automation.
Paid Media Manager at Serono SER
March 1, 2022 - October 12, 2025
Managed 12 client accounts, optimizing B2B/B2C campaigns and budgets to maximize ROI. Supported digital strategy with data-driven insights built in Looker Studio.
Founder at The Surf Valley
September 1, 2019 - Present
Founded and scaled a curated surf marketplace. Led brand, growth, and content to boost discovery and engagement.
Business Consultant at Multiple Projects
January 1, 2020 - October 12, 2025
Neovantas: Led strategic projects for insurance & financial clients, optimizing sales performance through behavioral insights & boosting adoption and sales by 3%. Braintrust: Conducted competitive intelligence and go-to-market studies in retail and insurance. Toshiba America: Developed promotional campaigns for top retailers using data forecasting, pricing and stock strategies.
Head of Marketing Digital & Omnichannel at Grupo Yanes
April 1, 2024 - Present
Designed and executed a 360° marketing and communications strategy, boosting online brand visibility and store traffic. Owned the full marketing strategy and budget across PR, Paid Media, CRM, and POS activation. Led cross-functional teams and key partners to drive marketing aligned with strategic goals.
Marketing Manager - Digital at GLO Science
April 1, 2024 - October 12, 2025
Developed and optimized communication and content strategies across social media, blog, newsletters, and paid media. Drove 1.5x MoM growth via paid media, CRM automation (Klaviyo & Hubspot) and content-led funnel optimization.
Head of Digital - Ecommerce at MIWI Real Drinks
August 1, 2023 - October 12, 2025
Achieved a 13% MoM growth in the loyalty program, contributing to 33% of total sales. Defined and executed full-funnel digital strategies, integrating SEO/SEM, social media and marketing automation.
Paid Media Manager at SER o no SER
March 1, 2022 - October 12, 2025
Managed 12 client accounts, optimizing B2B/B2C campaigns and budgets to maximize ROI. Supported digital strategy with data-driven insights built in Looker Studio.
Founder at The Surf Valley
September 1, 2019 - Present
Founded and scaled a curated surf marketplace. Led brand, growth, and content to boost discovery and engagement.
Business Consultant at Multiple Projects (Neovantas, Braintrust, Toshiba America)
January 1, 2020 - October 12, 2025
Neovantas: Led strategic projects for insurance & financial clients, optimizing sales performance through behavioral insights & boosting adoption and sales by 3%. Braintrust: Conducted competitive intelligence and go-to-market studies in retail and insurance. Toshiba America: Developed promotional campaigns for top retailers using data forecasting, pricing and stock strategies.

Education

MBA at University of California, Los Angeles
January 1, 2014 - January 1, 2015
Law + Marketing Diploma at Universidad Villanueva, Madrid
January 1, 2008 - January 1, 2013
MBA at University of California, Los Angeles
January 1, 2014 - January 1, 2015
Law + Marketing Diploma at Universidad Villanueva, Madrid
January 1, 2008 - January 1, 2013
Tools Ecommerce Growth – Product Hackers Academy at Product Hackers Academy, Madrid
January 1, 2023 - January 1, 2023
Ecommerce Growth – Product Hackers Academy at Product Hackers Academy, Madrid
January 1, 2023 - October 12, 2025
MBA at University of California, Los Angeles (UCLA)
January 1, 2014 - December 31, 2015
Law + Marketing Diploma at Universidad Villanueva, Madrid
January 1, 2008 - December 31, 2013
MBA at University of California, Los Angeles
January 1, 2014 - January 1, 2015
Law + Marketing Diploma at Universidad Villanueva, Madrid
January 1, 2008 - January 1, 2013

Qualifications

Tools Ecommerce Growth – Product Hackers Academy
January 1, 2023 - January 1, 2023
MBA – UCLA
January 1, 2014 - December 31, 2015
Law + Marketing Diploma – Universidad Villanueva
January 1, 2008 - December 31, 2013
Ecommerce Growth – Product Hackers Academy
January 1, 2023 - October 12, 2025

Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services, Consumer Goods

Skills

Experience Level