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Art Director and Graphic Designer with over 16 years of extensive expertise in web design, brand identity, and graphic design. Demonstrates a visionary approach in spearheading creative direction and innovative design solutions, consistently pushing creative boundaries to enhance brand storytelling. Skilled in optimizing marketing strategies and fostering collaboration across teams, ensuring impactful and cohesive design solutions that resonate with diverse audiences.…Art Director and Graphic Designer with over 16 years of extensive expertise in web design, brand identity, and graphic design. Demonstrates a visionary approach in spearheading creative direction and innovative design solutions, consistently pushing creative boundaries to enhance brand storytelling. Skilled in optimizing marketing strategies and fostering collaboration across teams, ensuring impactful and cohesive design solutions that resonate with diverse audiences.

Aldo Perez

PRO

Art Director, Graphic Designer, Video Editor, +4

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Art Director and Graphic Designer with over 16 years of extensive expertise in web design, brand identity, and graphic design. Demonstrates a visionary approach in spearheading creative direction and innovative design solutions, consistently pushing creative boundaries to enhance brand storytelling. Skilled in optimizing marketing strategies and fostering collaboration across teams, ensuring impactful and cohesive design solutions that resonate with diverse audiences.…Art Director and Graphic Designer with over 16 years of extensive expertise in web design, brand identity, and graphic design. Demonstrates a visionary approach in spearheading creative direction and innovative design solutions, consistently pushing creative boundaries to enhance brand storytelling. Skilled in optimizing marketing strategies and fostering collaboration across teams, ensuring impactful and cohesive design solutions that resonate with diverse audiences.

Available to hire

Toronto, Canada

Art Director and Graphic Designer with over 16 years of extensive expertise in web design, brand identity, and graphic design. Demonstrates a visionary approach in spearheading creative direction and innovative design solutions, consistently pushing creative boundaries to enhance brand storytelling. Skilled in optimizing marketing strategies and fostering collaboration across teams, ensuring impactful and cohesive design solutions that resonate with diverse audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Advanced

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Design Principals Instructor at Toronto Film School

January 1, 2022 - Present

Partner with the Program Director to enhance student experience and implement student-centric initiatives. Analyze course effectiveness using data-driven insights to refine teaching methodologies and optimize student performance, improving engagement and retention through tailored instruction and mentorship. Strategically plan marketing budgets and ad spend. Spearhead creative direction for diverse projects, elevating brand identities and driving visual storytelling across multiple platforms, ensuring seamless cross-functional collaboration and high-quality delivery of design assets from concept through execution.

Sr. Creative Designer at Accenture Canada

January 1, 2018 - December 31, 2022

Highlighted clients include Rogers, TD, Telus, Government of Canada, Meta, and MetroLinx. Spearheaded design-thinking workshops for Fortune 500 clients, reshaping consulting practices and enabling transformative outcomes. Led brand creation for high-impact experiential events to improve engagement and create memorable experiences. Orchestrated cross-functional teams and served as lead designer and production expert for the Canadian Innovation team, setting creative benchmarks. Developed innovative workshop methodologies and delivered impactful design and production for major organizations.

Freelance Creative at FCB / BYU / Learnography

January 1, 2017 - December 31, 2018

Freelance creative work supporting design and communication needs across client engagements, including concept and production for marketing and learning-related deliverables.

Creative Lead at TactiBrand

January 1, 2013 - December 31, 2017

Led print and digital design for marketing communications, including educational materials and data-driven social media/email campaigns. Developed web and magazine design, spearheaded brand evolution initiatives to improve visibility and engagement, and coordinated multi-platform design solutions such as branding, web campaigns, and trade show materials. Produced data-driven campaigns to improve reach and conversion, aligned design initiatives with organizational goals, and improved brand representation across channels. Highlighted clients included Microsoft, Dell, Avanade, and Telus.

Art Director at Starshot Ventures

January 1, 2008 - December 31, 2012

Partnered with cross-functional teams to create compelling educational materials, optimizing both print and digital formats for engagement. Conceptualized and executed ad campaigns across platforms for clients including BMW and BMO, and developed creative solutions for Bosch, OLG, and Popeye's to drive brand recognition and customer engagement. Developed e-learning modules for TD Bank to streamline employee training and improve operational efficiency. Also supported social media campaigns, website and magazine design, and event/trade show materials.