I am a Senior Shopify Developer, Ecommerce Front-End Engineer, and Web Systems Designer with 10+ years of experience building responsive, conversion-focused websites, Shopify storefronts, ecommerce workflows, landing pages, and business web systems. My core strengths include Shopify theme customization, Online Store 2.0, Liquid, HTML, CSS, JavaScript, product pages, collection layouts, cart UX, metafields, responsive design, SEO structure, performance improvements, and third-party integrations. I also work with WordPress, WooCommerce, Squarespace, React, Next.js, TypeScript, Node.js basics, REST APIs, GraphQL integration patterns, webhooks, Stripe payment flows, CRM workflows, email marketing systems, and automation tools. I help ecommerce brands and small businesses improve how their websites look, function, convert, and connect with the rest of their business operations. My work often combines front-end development, ecommerce strategy, UX improvements, technical troubleshooting, SEO, forms, analytics, payment flows, and practical automation. I have supported Shopify and ecommerce projects involving product presentation, theme-level fixes, mobile usability, collection flow, promotional content, migration planning, customer contact paths, and conversion-focused improvements. I am also actively expanding into advanced Shopify Plus architecture, including Checkout UI Extensions, Shopify Functions, Customer Account Extensions, Shopify APIs, custom apps, and headless commerce concepts. I am bilingual in English and Spanish, comfortable working with clients, designers, product teams, and business owners, and I focus on delivering clean, maintainable solutions that support real business goals.

Alejandro Martinez

I am a Senior Shopify Developer, Ecommerce Front-End Engineer, and Web Systems Designer with 10+ years of experience building responsive, conversion-focused websites, Shopify storefronts, ecommerce workflows, landing pages, and business web systems. My core strengths include Shopify theme customization, Online Store 2.0, Liquid, HTML, CSS, JavaScript, product pages, collection layouts, cart UX, metafields, responsive design, SEO structure, performance improvements, and third-party integrations. I also work with WordPress, WooCommerce, Squarespace, React, Next.js, TypeScript, Node.js basics, REST APIs, GraphQL integration patterns, webhooks, Stripe payment flows, CRM workflows, email marketing systems, and automation tools. I help ecommerce brands and small businesses improve how their websites look, function, convert, and connect with the rest of their business operations. My work often combines front-end development, ecommerce strategy, UX improvements, technical troubleshooting, SEO, forms, analytics, payment flows, and practical automation. I have supported Shopify and ecommerce projects involving product presentation, theme-level fixes, mobile usability, collection flow, promotional content, migration planning, customer contact paths, and conversion-focused improvements. I am also actively expanding into advanced Shopify Plus architecture, including Checkout UI Extensions, Shopify Functions, Customer Account Extensions, Shopify APIs, custom apps, and headless commerce concepts. I am bilingual in English and Spanish, comfortable working with clients, designers, product teams, and business owners, and I focus on delivering clean, maintainable solutions that support real business goals.

Available to hire

I am a Senior Shopify Developer, Ecommerce Front-End Engineer, and Web Systems Designer with 10+ years of experience building responsive, conversion-focused websites, Shopify storefronts, ecommerce workflows, landing pages, and business web systems.

My core strengths include Shopify theme customization, Online Store 2.0, Liquid, HTML, CSS, JavaScript, product pages, collection layouts, cart UX, metafields, responsive design, SEO structure, performance improvements, and third-party integrations. I also work with WordPress, WooCommerce, Squarespace, React, Next.js, TypeScript, Node.js basics, REST APIs, GraphQL integration patterns, webhooks, Stripe payment flows, CRM workflows, email marketing systems, and automation tools.

I help ecommerce brands and small businesses improve how their websites look, function, convert, and connect with the rest of their business operations. My work often combines front-end development, ecommerce strategy, UX improvements, technical troubleshooting, SEO, forms, analytics, payment flows, and practical automation.

I have supported Shopify and ecommerce projects involving product presentation, theme-level fixes, mobile usability, collection flow, promotional content, migration planning, customer contact paths, and conversion-focused improvements. I am also actively expanding into advanced Shopify Plus architecture, including Checkout UI Extensions, Shopify Functions, Customer Account Extensions, Shopify APIs, custom apps, and headless commerce concepts.

I am bilingual in English and Spanish, comfortable working with clients, designers, product teams, and business owners, and I focus on delivering clean, maintainable solutions that support real business goals.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Shopify Developer / Ecommerce Website Support at Elma’s in Harlem
January 1, 2022 - Present
Support Shopify storefront updates and theme-level troubleshooting, including landing-page refinements, navigation cleanup, and customer-facing ecommerce content updates. Work with Liquid, HTML, CSS, and JavaScript to improve product presentation, collection structure, promotional messaging, and mobile UX. Assist with ecommerce merchandising needs such as product descriptions, sale messaging, category organization, customer contact flow, and performance-oriented frontend adjustments. Coordinate business/design/technical requirements into safe, testable implementation steps without disrupting live store operations.
Frontend Developer / Web Designer / Ecommerce Migration Support
January 1, 2013 - Present
Deliver Shopify, WooCommerce, WordPress, and custom website projects including theme customization, platform migration support, responsive redesigns, SEO structure, lead-generation pages, and ecommerce UX improvements. Support WordPress-to-Shopify and Wix-to-WordPress migration workflows, including content review, page structure, redirects/SEO planning, product/service organization, and technical QA. Build branded digital experiences combining frontend implementation, UI/UX and graphic design, marketing copy structure, and practical business automation. Collaborate with stakeholders to translate business goals into maintainable websites, landing pages, ecommerce pages, contact flows, and marketing assets.
Web Systems Designer & Automation Developer / Ecommerce Developer at Web N Graphi c Design
January 1, 2012 - Present
Build and maintain ecommerce and service-business websites, landing pages, forms, lead-capture systems, and client-facing web workflows across Shopify, WordPress, WooCommerce, Squarespace, and custom HTML/CSS/JavaScript builds. Customize storefront themes, product presentation, page templates, collection layouts, navigation, CTAs, responsive behavior, SEO structure, and conversion paths. Implement frontend fixes/enhancements with HTML, CSS, JavaScript, jQuery, Bootstrap, and templating approaches. Connect websites with practical systems: contact forms, CRM-style lead workflows, email marketing tools, analytics, WhatsApp flows, payments, automation tools, and client onboarding processes. Use AI-assisted tooling (ChatGPT/Cursor/Copilot-style) for debugging, documentation, QA checklists, and implementation planning with human review to keep production quality.

Education

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Qualifications

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Industry Experience

Retail, Software & Internet, Media & Entertainment, Professional Services

Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
See more

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