Alejandra Casas

Manage and execute the full social media presence for clients, developing platform-specific campaigns, collaborating with teams, and tracking KPIs to optimize engagement and ROI.

Launched and scaled a digital marketing agency specializing in social media strategy, video production, and creative content. Delivered tailored campaigns for health, beauty, and lifestyle brands; increased online visibility, engagement, and conversions. Drove a 60% increase in brand engagement by designing and executing visually compelling social campaigns. Expanded the brand’s digital footprint across multiple platforms. Streamlined content production and scheduling.

Managed and executed the full social media presence for a nationally recognized dermatology practice, partnering with top board-certified dermatologists to position the clinic as a leader in advanced aesthetics. Conceptualized and directed creative campaigns, overseeing on-site filming with physicians and patients, while producing and editing high-end reels, carousels, and short-form videos that elevate brand visibility, engage luxury audiences, and generate qualified patient leads. Tracked KPIs to refine strategy, maximize engagement, and optimize ROI across multiple platforms. Transformed brand identity with new design assets, boosting recognition in the fitness/lifestyle space.