With 8+ years of experience, I bring brands to life through innovative social media strategies, compelling visual storytelling, and professional-grade digital content. Specializing in high-end industries, I create data-driven campaigns that elevate brand awareness, boost engagement, and drive measurable growth. I'm skilled in video editing, graphic design, and bilingual content creation, delivering visually striking campaigns that resonate with discerning audiences and strengthen market positioning.

Alejandra Casas

With 8+ years of experience, I bring brands to life through innovative social media strategies, compelling visual storytelling, and professional-grade digital content. Specializing in high-end industries, I create data-driven campaigns that elevate brand awareness, boost engagement, and drive measurable growth. I'm skilled in video editing, graphic design, and bilingual content creation, delivering visually striking campaigns that resonate with discerning audiences and strengthen market positioning.

Available to hire

With 8+ years of experience, I bring brands to life through innovative social media strategies, compelling visual storytelling, and professional-grade digital content.

Specializing in high-end industries, I create data-driven campaigns that elevate brand awareness, boost engagement, and drive measurable growth. I’m skilled in video editing, graphic design, and bilingual content creation, delivering visually striking campaigns that resonate with discerning audiences and strengthen market positioning.

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Language

English
Fluent
Spanish; Castilian
Fluent

Work Experience

Social Media Manager at Goldman Marketing Group
January 1, 2025 - January 1, 2026
Manage and execute the full social media presence for clients, developing platform-specific campaigns, collaborating with teams, and tracking KPIs to optimize engagement and ROI.
Co. Founder & CEO at Flux MediaLab
January 1, 2022 - January 1, 2025
Launched and scaled a digital marketing agency specializing in social media strategy, video production, and creative content. Delivered tailored campaigns for health, beauty, and lifestyle brands; increased online visibility, engagement, and conversions. Drove a 60% increase in brand engagement by designing and executing visually compelling social campaigns. Expanded the brand’s digital footprint across multiple platforms. Streamlined content production and scheduling.
Graphic Designer - Social Media Manager at Sirena Fitness Line
January 1, 2018 - January 1, 2022
Managed and executed the full social media presence for a nationally recognized dermatology practice, partnering with top board-certified dermatologists to position the clinic as a leader in advanced aesthetics. Conceptualized and directed creative campaigns, overseeing on-site filming with physicians and patients, while producing and editing high-end reels, carousels, and short-form videos that elevate brand visibility, engage luxury audiences, and generate qualified patient leads. Tracked KPIs to refine strategy, maximize engagement, and optimize ROI across multiple platforms. Transformed brand identity with new design assets, boosting recognition in the fitness/lifestyle space.

Education

UX Design Professional Certificate at Coursera (Google)
January 1, 2022 - January 1, 2022
Bachelor of Arts (Hons) in Graphic Design at SBCS Global Learning Institute, Trinidad & Tobago
January 11, 2030 - May 4, 2026

Qualifications

UX Design Professional Certificate (Coursera, Google)
January 1, 2022 - May 4, 2026

Industry Experience

Media & Entertainment, Healthcare, Professional Services, Consumer Goods, Retail