Available to hire
With 8+ years of experience, I bring brands to life through innovative social media strategies, compelling visual storytelling, and professional-grade digital content.
Specializing in high-end industries, I create data-driven campaigns that elevate brand awareness, boost engagement, and drive measurable growth. I’m skilled in video editing, graphic design, and bilingual content creation, delivering visually striking campaigns that resonate with discerning audiences and strengthen market positioning.
Experience Level
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Social Media Manager at Goldman Marketing Group
January 1, 2025 - January 1, 2026Manage and execute the full social media presence for clients, developing platform-specific campaigns, collaborating with teams, and tracking KPIs to optimize engagement and ROI.
Co. Founder & CEO at Flux MediaLab
January 1, 2022 - January 1, 2025Launched and scaled a digital marketing agency specializing in social media strategy, video production, and creative content. Delivered tailored campaigns for health, beauty, and lifestyle brands; increased online visibility, engagement, and conversions. Drove a 60% increase in brand engagement by designing and executing visually compelling social campaigns. Expanded the brand’s digital footprint across multiple platforms. Streamlined content production and scheduling.
Graphic Designer - Social Media Manager at Sirena Fitness Line
January 1, 2018 - January 1, 2022Managed and executed the full social media presence for a nationally recognized dermatology practice, partnering with top board-certified dermatologists to position the clinic as a leader in advanced aesthetics. Conceptualized and directed creative campaigns, overseeing on-site filming with physicians and patients, while producing and editing high-end reels, carousels, and short-form videos that elevate brand visibility, engage luxury audiences, and generate qualified patient leads. Tracked KPIs to refine strategy, maximize engagement, and optimize ROI across multiple platforms. Transformed brand identity with new design assets, boosting recognition in the fitness/lifestyle space.
Education
UX Design Professional Certificate at Coursera (Google)
January 1, 2022 - January 1, 2022Bachelor of Arts (Hons) in Graphic Design at SBCS Global Learning Institute, Trinidad & Tobago
January 11, 2030 - May 4, 2026Qualifications
UX Design Professional Certificate (Coursera, Google)
January 1, 2022 - May 4, 2026Industry Experience
Media & Entertainment, Healthcare, Professional Services, Consumer Goods, Retail
Experience Level
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