Hi! I’m a graphic designer based in Berlin who loves mixing it up, from social media and editorial to web and illustration. I’m all about staying versatile, solving problems creatively, and always learning something new My creative approach blends traditional design principles with emerging technologies applying them to improve workflows and tailor solutions to each project’s needs Flexibility and story telling is central to my process. I adapt to new tools and trends to keep expanding my visual language while finding the core need and message of each project, allowing me to deliver the best results. Creativity is always moving and changing, finding new ways to express ideas and tell stories My passion lies in using design as a bridge between a client’s vision and their audience, crafting visuals that communicate with clarity, creativity, and purpose…

AlejandraPonce

Hi! I’m a graphic designer based in Berlin who loves mixing it up, from social media and editorial to web and illustration. I’m all about staying versatile, solving problems creatively, and always learning something new My creative approach blends traditional design principles with emerging technologies applying them to improve workflows and tailor solutions to each project’s needs Flexibility and story telling is central to my process. I adapt to new tools and trends to keep expanding my visual language while finding the core need and message of each project, allowing me to deliver the best results. Creativity is always moving and changing, finding new ways to express ideas and tell stories My passion lies in using design as a bridge between a client’s vision and their audience, crafting visuals that communicate with clarity, creativity, and purpose…

Available to hire

Hi! I’m a graphic designer based in Berlin who loves mixing it up, from social media and editorial to web and illustration. I’m all about staying versatile, solving problems creatively, and always learning something new

My creative approach blends traditional design principles with emerging technologies applying them to improve workflows and tailor solutions to each project’s needs

Flexibility and story telling is central to my process. I adapt to new tools and trends to keep expanding my visual language while finding the core need and message of each project, allowing me to deliver the best results. Creativity is always moving and changing, finding new ways to express ideas and tell stories

My passion lies in using design as a bridge between a client’s vision and their audience, crafting visuals that communicate with clarity, creativity, and purpose

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Language

English
Fluent
Spanish; Castilian
Fluent
German
Beginner

Work Experience

Freelance Graphic Designer at Freelancer (Self-employed)
January 1, 2024 - Present
Freelance graphic design services across image editing, illustration, and print media for independent clients in Berlin’s creative industry.
Senior Graphic Designer at Superside
January 1, 2021 - Present
Work on new projects daily across illustration, branding, UI, editorial, and social media for multiple accounts; collaborate globally and contribute to company-wide projects promoting cultural diversity.
Head Designer for Jamaica at Hugo App
January 1, 2021 - Present
Created the look and feel of the Hugo app for Jamaica; later responsible for all social media publications and printed media with a Jamaican team.
Regional Designer at Elaniin Tech Company
January 1, 2018 - January 1, 2021
Regional social media content designer for multiple brands; created landing pages, murals, and campaigns with a team; participated in client meetings to showcase work.
Co-Creator and Head Designer at Las Desviadas
January 1, 2018 - January 1, 2020
Co-created and led design for a social activism project for the LGBT community in El Salvador; conducted interviews with notable figures focusing on feminism, education, and LGBT rights.
Intern at Rivera y Rivera
January 1, 2017 - January 1, 2017
Internship; worked with international accounts such as Movistar, creating social media content and traditional media publicity.
Translator/Volunteer at Eye Care
January 1, 2014 - January 1, 2014
Translator for international doctors to assist patients in need.

Education

Major in Graphic Design at Universidad Dr Jose Matias Delgado
June 1, 2013 - June 9, 2018
Masters in Editorial Design and Online Publications at ESDI
June 9, 2019 - June 9, 2020
Master in Editorial Design and Online Publications at Escuela Superior de Diseño de Barcelona
January 1, 2018 - January 1, 2019
Degree in Graphic Design at Universidad Dr José Matías Delgado
January 1, 2013 - January 1, 2018
International Baccalaureate at Colegio La Floresta
January 1, 2011 - January 1, 2012
General Baccalaureate at Colegio La Floresta
January 1, 2011 - January 1, 2012
Certificate in Superior English at Colegio La Floresta
January 1, 2011 - January 1, 2012

Qualifications

Certificate in Superior English
January 1, 2011 - January 1, 2012

Industry Experience

Professional Services, Media & Entertainment, Software & Internet
    uniE621 Chalk Magazine
    Chalk was a creative magazine meant to unleash inspiration in creatives showing them different projects around the world with social impacting designs. The magazine is me targeted to designers, architects and different creatives, to show them how different creative fields can impact the world in unique ways. graphicdesigner editorialdesign magazine…
    uniE621 Change Maker Summer Givebutter
    For the Changemaker Summer campaign, I created a playful, on-brand visual style that highlights GiveButter’s mission to empower nonprofits and individuals through fundraising. This included custom illustrations of the Butter mascot in summer settings and a storyboard for a campaign video, each element designed to evoke community spirit, spark engagement and align with the platform’s accessible, people-first approach. graphicdesigner illustrator designer…
    uniE621 Oyster Socials Redesign
    Oyster sought to revitalize their social media presence with a more dynamic tone and a distinct visual style that stayed true to their brand identity. In response, we created a refreshed set of social media templates and imagery that merged Oyster’s recognizable patterns, colors, and illustrations with a sharper, more expressive design language. A key part of this approach was the use of AI-generated images developed within a consistent, custom style, ensuring visual cohesion while adding uniqueness. The result is a flexible, visually engaging system that elevates Oyster’s content, maintains brand integrity, and sets them apart with a clearer, more confident presence online. graphicdesigner designer…
    uniE621 Nayya Web Design
    Crafting Nayya's homepage, I merged the familiarity of family with the solidity of trust. The design welcomes visitors with a friendly embrace, embodying the essence of a caring family while ensuring a reliable aura. Through approachable visuals and a reassuring layout, the design not only sparks a sense of belonging but also conveys the assurance that Nayya is a reliable partner for life's uncertainties. graphicdesigner webdesigner…
    uniE621 Relay Landingpage
    For this project I had to design Relay's new function landing page, aiming to inform, inspire trust and resonate with entrepreneurs. Through a blend of essential information and a reassuring tone, the page established Relay’s new feature as a reliable financial service for startups. By weaving relatable entrepreneurial narratives, through imagery, we not only educated but also encouraged users to invest in their businesses with confidence, aligning their journey with Relay's support. graphicdesigner webdesigner graphicdesigner webdesigner designer…
    uniE621 By black
    By redesigning the brand style we took inspiration in the lively spirit of African prints and vibrant color palettes. The new brand style effectively helped amplified the companies goal of supporting the voices of Black-owned businesses across the US. photo graphicdesigner branding illustrator webdesigner designer…
    paper Hugo Jamaica Branding and Socials

    Hugo was the first delivery app created in El Salvador, and it expanded to become the first unicorn company in Central America. In 2020 they expanded to Jamaica, their first English speaking country and I was in charge of creating a new style that would attract the new Jamaican users. The style was an inspiration of their nature, their wall art, music and of course the Hugo branding.