Hi! I’m a graphic designer based in Berlin who loves mixing it up, from social media and editorial to web and illustration.
Hi! I’m a graphic designer based in Berlin who loves mixing it up, from social media and editorial to web and illustration. I’m all about staying versatile, solving problems creatively, and always learning something new
My creative approach blends traditional design principles with emerging technologies applying them to improve workflows and tailor solutions to each project’s needs
Flexibility and story telling is central to my process. I adapt to new tools and trends to keep expanding my visual language while finding the core need and message of each project, allowing me to deliver the best results. Creativity is always moving and changing, finding new ways to express ideas and tell stories
My passion lies in using design as a bridge between a client’s vision and their audience, crafting visuals that communicate with clarity, creativity, and purpose
Chalk was a creative magazine meant to unleash inspiration in creatives showing them different projects around the world with social impacting designs. The magazine is me targeted to designers, architects and different creatives, to show them how different creative fields can impact the world in unique ways. graphicdesigner editorialdesign magazine
For the Changemaker Summer campaign, I created a playful, on-brand visual style that highlights GiveButter’s mission to empower nonprofits and individuals through fundraising. This included custom illustrations of the Butter mascot in summer settings and a storyboard for a campaign video, each element designed to evoke community spirit, spark engagement and align with the platform’s accessible, people-first approach. graphicdesigner illustrator designer
Oyster sought to revitalize their social media presence with a more dynamic tone and a distinct visual style that stayed true to their brand identity. In response, we created a refreshed set of social media templates and imagery that merged Oyster’s recognizable patterns, colors, and illustrations with a sharper, more expressive design language. A key part of this approach was the use of AI-generated images developed within a consistent, custom style, ensuring visual cohesion while adding uniqueness. The result is a flexible, visually engaging system that elevates Oyster’s content, maintains brand integrity, and sets them apart with a clearer, more confident presence online. graphicdesigner designer
Crafting Nayya's homepage, I merged the familiarity of family with the solidity of trust. The design welcomes visitors with a friendly embrace, embodying the essence of a caring family while ensuring a reliable aura. Through approachable visuals and a reassuring layout, the design not only sparks a sense of belonging but also conveys the assurance that Nayya is a reliable partner for life's uncertainties. graphicdesigner webdesigner
For this project I had to design Relay's new function landing page, aiming to inform, inspire trust and resonate with entrepreneurs. Through a blend of essential information and a reassuring tone, the page established Relay’s new feature as a reliable financial service for startups. By weaving relatable entrepreneurial narratives, through imagery, we not only educated but also encouraged users to invest in their businesses with confidence, aligning their journey with Relay's support. graphicdesigner webdesigner graphicdesigner webdesigner designer
By redesigning the brand style we took inspiration in the lively spirit of African prints and vibrant color palettes. The new brand style effectively helped amplified the companies goal of supporting the voices of Black-owned businesses across the US. photo graphicdesigner branding illustrator webdesigner designer
Hugo was the first delivery app created in El Salvador, and it expanded to become the first unicorn company in Central America. In 2020 they expanded to Jamaica, their first English speaking country and I was in charge of creating a new style that would attract the new Jamaican users. The style was an inspiration of their nature, their wall art, music and of course the Hugo branding.
Freelance graphic design services across image editing, illustration, and print media for independent clients in Berlin’s creative industry.
Created the look and feel of the Hugo app for Jamaica; later responsible for all social media publications and printed media with a Jamaican team.
Work on new projects daily across illustration, branding, UI, editorial, and social media for multiple accounts; collaborate globally and contribute to company-wide projects promoting cultural diversity.
Post a job and invite AlejandraPonce, or contact them directly. No hidden commission.
