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Alejandra Ruiz

Available to hire

Hi there! I'm Alejandra :) I'm a Colombian graphic designer and illustrator with over 6 years of experience creating vibrant, textured visuals for institutional, editorial, and digital spaces.

About

Hi there! I’m Alejandra :) I’m a Colombian graphic designer and illustrator with over 6 years of experience creating vibrant, textured visuals for institutional, editorial, and digital spaces. My illustrations are inspired by everyday stories, folklore, and the diverse cultures of Latin America—always with a focus on empathy, inclusivity, and meaningful storytelling.

I’ve illustrated award-winning children’s books such as Abuela’s Letter and Ucumarí: Guardian of the Mountain, bringing stories to life with a cinematic approach, rich color, and a strong sense of place. Alongside illustration, I’ve led complete visual production for institutional projects—from brand-guided campaigns to infographics and presentations—ensuring clear narrative, cohesive aesthetics, and polished results across every format.

  • 11 years' experience
  • Joined September 2026

Industry experience

  • Media & Entertainment
  • Education
  • Government
  • Non-Profit Organization
  • Professional Services
  • Retail
  • Consumer Goods

Work experience· 9 roles

Illustrator · Kiveo: a reading appJan 2026 – Present · 11 mos

Created 8 cozy, unhurried textured illustrations for the Kiveo reading journal app. The visual direction supports quiet focus and immersive reading, translating the feel of a calm, personal journal into a consistent illustration language used across different app sections.

Illustrator · Kiveo (reading app)Jan 2026 – Present · 11 mos

Created 8 illustrations for the Kiveo reading app, supporting multiple sections of the product with a cozy, unhurried visual language that reflects quiet focus and engagement during reading.

Illustrator and designer (Print and illustration design) · Universidad del RosarioJan 2023 – Dec 2023 · 1 yr

Produced editorial- and brand-aligned visual work for an institutional university publication in line with the magazine’s guidelines. Also designed and illustrated children’s fashion collection visuals with an environmental heart, building each product capsule around a narrative approach that turns everyday prints into little stories kids can wear.

Illustrator and Designer · Universidad del Rosario (institutional publication)Jan 2023 – Jan 2023 · 1 mo
Illustrator and Designer · Children's fashion collections (print & illustration design)Jan 2022 – Jan 2022 · 1 mo
Illustrator and designer (Product design & visual identity) · Café MonetaJan 2020 – Present · 6 yrs 11 mos
Product Design (Packaging and Visual Identity) · Café MonetaJan 2020 – Jan 2020 · 1 mo
Graphic Designer and Illustrator · Secretaría de Posconflicto y Cultura de PazJan 2020 – Jan 2022 · 2 yrs 1 mo

Education

Film and Television (Realizadora de Cine y Televisión) · Universidad Nacional de Colombia2015 – 2021
Research Scholar, Fashion Studies · UREP-C Research Scholar, Purdue University2019
· Universidad Nacional de Colombia2015 – 2021
UREP-C Research Scholar (Fashion Studies) · Purdue University2019 – 2026

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