Industrial Designer and UX/UI Designer specialized in Branding, Products, and Digital Experiences through the integration of co-design and user center concepts in the design process, seeking to achieve greater efficiency in the creation of products that closely link branding, environment, and user experience. During the last few years, I've been interested in motion graphics, animation, 3d modeling, and micro-interactions linked to digital experiences. Founding partner and COO at Sintropía.design Studio specialized in Branding, products, and digital design. Professor of Design and Creativity IV, for 8 years at the EUCD.…

Alejandro Ledesma

Industrial Designer and UX/UI Designer specialized in Branding, Products, and Digital Experiences through the integration of co-design and user center concepts in the design process, seeking to achieve greater efficiency in the creation of products that closely link branding, environment, and user experience. During the last few years, I've been interested in motion graphics, animation, 3d modeling, and micro-interactions linked to digital experiences. Founding partner and COO at Sintropía.design Studio specialized in Branding, products, and digital design. Professor of Design and Creativity IV, for 8 years at the EUCD.…

Available to hire

Industrial Designer and UX/UI Designer specialized in Branding, Products, and Digital Experiences through the integration of co-design and user center concepts in the design process, seeking to achieve greater efficiency in the creation of products that closely link branding, environment, and user experience.

During the last few years, I’ve been interested in motion graphics, animation, 3d modeling, and micro-interactions linked to digital experiences.

Founding partner and COO at Sintropía.design Studio specialized in Branding, products, and digital design.

Professor of Design and Creativity IV, for 8 years at the EUCD.

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Language

Spanish; Castilian
Fluent
English
Fluent

Work Experience

Add your work experience history here.

Education

Industrial Designer at EUCD
December 10, 2010

Qualifications

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Industry Experience

Agriculture & Mining, Consumer Goods, Financial Services, Healthcare, Media & Entertainment, Professional Services, Government, Real Estate & Construction, Retail, Transportation & Logistics
    uniE621 NODUS
    Nodus is a leading business group in maritime, port and logistics services, characterized by the continuous development of new ventures. We worked closely with Nodus communication specialists to define the scope of their new website. It had to be current and represent all business verticals and sub-areas. It also needed to be a communication tool for customers, government entities, and their own internal teams. As a result of the process, today NODUS has a highly functional, modern website with a current aesthetic in line with its new brand image. graphicdesigner branding webdesigner designer…
    uniE621 Acervo
    Company specializing in the manufacture of simple and utilitarian textile products, in which the protagonists are the print and color. The Acervo team contacted us looking to redefine their brand and tone of communication. We worked together to define the main guidelines and the possible pieces to develop. We had to come up with a versatile brand capable of working with a wide variety of colors and prints, which are changing in all their products with each collection. We worked on the manuals and style guides to have a clear route to follow in the future. We worked on branding, defining both physical and digital pieces, functional to the communication and clothing of the products. We also developed the e-commerce site with great aesthetic care, where detail, graphics, and animations contribute to the Acervo shopping experience. logo graphicdesigner webdesigner designer branding…
    uniE621 La Curanderia
    It is a collective project born from the love of cooking, sharing and eating. The space of La Curandería is ideal for meeting friends who like to enjoy good food, good music and a natural environment. We worked together since the beginning of the project defining essential aspects of its communication. Once we were clear on the tone and how to reach the target audience, we worked with the team to define the naming. Then we focused on developing the brand and the communication tools that define branding today.…
    uniE621 Biogenesis design suport
    Company created , with the main objective to manufacture medical sensors of the best possible quality at a fair price. We accompanied the growth of Biogénesis since 2015, working together with their team to define the redesign of their brand, focusing on the tone and the elements that are part of their communication. logo branding graphicdesigner webdesigner designer…
    uniE621 Deloitte UI Design
    The Deloitte MVD team contacted me to work together on the UI of a web app for the integral management of large-scale rentals. graphicdesigner webdesigner UI design…
    uniE621 Innsail
    InnSail is a platform dedicated to offering shared sailing experiences. It allows you to easily and centrally find information about cabin availability on micro cruises, find departures near your current location, venture into nautical experiences in your favorite cove, compare prices, read reviews, book, and pay securely. We worked with the InnSail team from the beginning, maturing the idea at a business level, grounding the naming, and defining a clear path in terms of branding and communication. We worked in detail on the brand and the impact at an aesthetic level looking for clear differentiation from the competition. From the analysis of the previous stages, we gave a framework to what would be the main features of the digital platform. We worked on the UX with an emphasis on both B2c and B2b consumers. logo graphicdesigner designer webdesigner illustrator branding…