Hi, I’m Alexandra Rousou, a dynamic social media manager and content creator with a passion for helping brands tell engaging stories online. I specialize in producing high-quality video and photo content, analyzing performance metrics, and building authentic communities across platforms. I enjoy turning data into creative, actionable ideas and collaborating with teams to elevate brand presence. I’m currently pursuing a Bachelor’s degree in Business Administration and Psychology at the American University in Bulgaria, where I’m sharpening my analytical and creative skills to craft effective digital marketing strategies for brands. I’m excited to apply what I’m learning to real-world projects and continue growing as a versatile content professional.…

Alexandra Rousou

Hi, I’m Alexandra Rousou, a dynamic social media manager and content creator with a passion for helping brands tell engaging stories online. I specialize in producing high-quality video and photo content, analyzing performance metrics, and building authentic communities across platforms. I enjoy turning data into creative, actionable ideas and collaborating with teams to elevate brand presence. I’m currently pursuing a Bachelor’s degree in Business Administration and Psychology at the American University in Bulgaria, where I’m sharpening my analytical and creative skills to craft effective digital marketing strategies for brands. I’m excited to apply what I’m learning to real-world projects and continue growing as a versatile content professional.…

Available to hire

Hi, I’m Alexandra Rousou, a dynamic social media manager and content creator with a passion for helping brands tell engaging stories online. I specialize in producing high-quality video and photo content, analyzing performance metrics, and building authentic communities across platforms. I enjoy turning data into creative, actionable ideas and collaborating with teams to elevate brand presence.

I’m currently pursuing a Bachelor’s degree in Business Administration and Psychology at the American University in Bulgaria, where I’m sharpening my analytical and creative skills to craft effective digital marketing strategies for brands. I’m excited to apply what I’m learning to real-world projects and continue growing as a versatile content professional.

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Skills

Experience Level

Language

English
Fluent
Greek, Modern
Fluent

Work Experience

UGC & Content Creator at Self-Employed
May 1, 2025 - Present
Create original, high-quality video and photo content for multiple brands. Analyze performance metrics (views, engagement rate, watch time) and optimize future content. Conduct A/B testing and actively engage with followers through comments and messages. Edit videos using CapCut and align content with brand identity.
Content Creator at TikTok
May 1, 2025 - Present
Creation of original, high-quality content (videos, photos, posts) for various brands. Performance analysis of content (views, engagement rate, watch time) to optimize future posts. Skilled in video editing tools such as CapCut, Adobe Premiere, and InShot. Actively engaging with followers through comments and messages to increase interaction. A/B testing of content formats to identify what resonates most with the target audience.
Volunteer - Plastic Bottle Cap Collection Campaign at Plastic Bottle Cap Collection Campaign
January 1, 2025 - Present
Organized and supported collection efforts, engaged community, and assisted with outreach.
Volunteer at Campaign to Donate a Wheelchair
January 1, 2025 - Present
Volunteer experience: Collecting plastic bottle caps as part of a campaign to donate a wheelchair to someone in need.
Social Media Manager & Secretary at Ilia Disconstructions
January 1, 2025 - September 28, 2025
Creation and scheduling of posts to ensure consistent online presence. Managing messages and comments on social media with prompt responses. Use of graphic design tools (Canva, CapCut) for visual content production. Recording transactions and payments, maintaining financial records. Cash register reconciliation and end-of-day balance verification.
Volunteer
January 1, 2025 - Present
Collecting plastic bottle caps as part of a campaign to donate a wheelchair to someone in need.
Social Media Manager at Apoola Exeiom Paxes (Local Retail Business)
October 1, 2022 - September 28, 2025
Creation and scheduling of posts to ensure consistent online presence. Managing messages and comments on social media with prompt responses. Use of graphic design tools (Canva, CapCut) for visual content production. Recording transactions and payments, maintaining financial records. Cash register reconciliation and end-of-day balance verification.
Social Media Coordinator at Animal Friendly Organization Paggaioy
June 1, 2022 - September 28, 2025
Designed and updated the organization’s Instagram page to promote adoptions and raise awareness. Supported administrative tasks.
Volunteer at Animal Friendly Organization Paggaioy
June 1, 2022 - September 28, 2025
Designed and updated the organization’s Instagram page to promote adoptions and raise awareness. Supported administrative tasks.
Social Media Coordinator at Animal Friendly Organization Paggaioy
June 1, 2022 - September 28, 2025
Designed and updated the organization’s Instagram page to promote adoptions and raise awareness. Supported administrative tasks.
Social Media Manager & Accountant at APOOLA EXEIOM PAXES (Local Retail Business)
May 1, 2022 - October 1, 2022
Created and scheduled social media content; managed customer messages and comments with prompt, professional responses. Designed visual content using Canva and CapCut. Recorded transactions and reconciled daily cash balances.
Social Media Support at Animal Friendly Organization Paggaioy
January 1, 2021 - December 31, 2022
Supported social media outreach and community engagement for the organization.
Volunteer at Women in Leadership - UBG
October 1, 2019 - September 28, 2025
Participated in the organization and promotion of an awareness event about breast cancer.
Volunteer at Women in Leadership - UBG
October 1, 2019 - September 28, 2025
Participated in the organization and promotion of an awareness event about breast cancer.
Volunteer at Women in Leadership - UBG
October 1, 2019 - Present
Participated in the organization and promotion of an awareness event about breast cancer.
Volunteer - Women in Leadership at AU/BG Women in Leadership
January 1, 2019 - December 31, 2019
Participated in leadership development activities and events.
Volunteer - Charity Events at Tsaf-Tsouf Camp
January 1, 2015 - December 31, 2015
Supported charitable events and outreach efforts.
Volunteer at Saf-Tsouf Camp
January 1, 2015 - September 28, 2025
Helped serve food at charity events to support children in need.
Volunteer at Tsa f- Tsouf Camp
January 1, 2015 - September 28, 2025
Helped serve food at charity events to support children in need.
Volunteer at Tsaf-Tsouf Camp
January 1, 2015 - Present
Helped serve food at charity events to support children in need.
Volunteer - Beach Clean-Up at School Environmental Initiative
January 1, 2013 - December 31, 2013
Participated in beach clean-up as part of an environmental initiative.
Volunteer at School Environmental Initiative
January 1, 2013 - September 28, 2025
Participated in a beach clean-up project.
Volunteer at School Environmental Initiative
January 1, 2013 - September 28, 2025
Participated in beach clean-up project.

Education

Bachelor's degree in Business Administration at American University in Bulgaria
September 1, 2020 - May 1, 2025
Bachelor's degree in Business Administration & Psychology at American University in Bulgaria (AUBG)
January 1, 2021 - May 1, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Non-Profit Organization, Education, Software & Internet, Professional Services, Retail, Other

Skills

Experience Level