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Brand strategist and creative director with 15+ years building lifestyle, hospitality, beauty, and culture-driven brands. I blend editorial judgment, refined creative taste, and systems thinking with hands-on, community-minded execution to help people genuinely connect with brands. Across brand strategy, creative direction, content and social growth, and integrated campaigns, I lead storytelling, visual identity, and distribution strategies that drive audience retention and measurable results through authentic community engagement and partner-led collaboration.…Brand strategist and creative director with 15+ years building lifestyle, hospitality, beauty, and culture-driven brands. I blend editorial judgment, refined creative taste, and systems thinking with hands-on, community-minded execution to help people genuinely connect with brands. Across brand strategy, creative direction, content and social growth, and integrated campaigns, I lead storytelling, visual identity, and distribution strategies that drive audience retention and measurable results through authentic community engagement and partner-led collaboration.

Aleksandra Jassem

Brand Strategist, Podcast Producer, Creative Director, +3

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Brand strategist and creative director with 15+ years building lifestyle, hospitality, beauty, and culture-driven brands. I blend editorial judgment, refined creative taste, and systems thinking with hands-on, community-minded execution to help people genuinely connect with brands. Across brand strategy, creative direction, content and social growth, and integrated campaigns, I lead storytelling, visual identity, and distribution strategies that drive audience retention and measurable results through authentic community engagement and partner-led collaboration.…Brand strategist and creative director with 15+ years building lifestyle, hospitality, beauty, and culture-driven brands. I blend editorial judgment, refined creative taste, and systems thinking with hands-on, community-minded execution to help people genuinely connect with brands. Across brand strategy, creative direction, content and social growth, and integrated campaigns, I lead storytelling, visual identity, and distribution strategies that drive audience retention and measurable results through authentic community engagement and partner-led collaboration.

Available to hire

Brand strategist and creative director with 15+ years building lifestyle, hospitality, beauty, and culture-driven brands. I blend editorial judgment, refined creative taste, and systems thinking with hands-on, community-minded execution to help people genuinely connect with brands.

Across brand strategy, creative direction, content and social growth, and integrated campaigns, I lead storytelling, visual identity, and distribution strategies that drive audience retention and measurable results through authentic community engagement and partner-led collaboration.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Work Experience

Social Strategy & Community Management (YouTube/Video Podcast Growth) at FLIRTING WITH FRIENDSHIP / StratasoNIC Records

January 1, 2025 - Present

Led social strategy and community management since 2025, driving YouTube and cross-platform reach growth by optimizing content formats, hooks, and distribution. Managed content scheduling and distribution across YouTube, Instagram, TikTok, and podcast feeds. Partnered with editors to develop narrative hooks and platform-optimized clips and wrote original copy for short-, long-, and static-form content. Monitored and optimized performance across Meta, YouTube, and Google campaigns, tracking metrics to refine audience growth strategies. Supported live activations including event pop-ups, BTS capture, and on-site community engagement.

Content Distribution & Integrated Campaign Lead (Social, Video, Paid Media)

January 1, 2025 - Present

Drove brand growth and retention through multi-channel content distribution (YouTube, Instagram, TikTok, podcast feeds) and data-informed optimization for paid campaigns. Developed platform-optimized hooks, scheduling workflows, and original copy for multiple content lengths. Tracked and analyzed performance metrics to iterate on content and audience growth strategy.

Social Strategy & Community Manager (Flirting With Friendship - Video Podcast) at Flirting With Friendship (Stratasoonic Records)

January 1, 2025 - Present

Led social strategy and community management for the podcast and cross-platform audience growth. Grew YouTube subscribers and cross-platform reach to 5–6.4M by optimizing content formats, hooks, and distribution. Owned content distribution and scheduling across RSS platforms including YouTube, Instagram, TikTok, and podcast feeds. Partnered with editors on narrative hooks, clips, and platform-optimized assets; wrote original copy for short-form and long-form content. Monitored and optimized performance across paid Meta, YouTube, and Google campaigns using metrics to refine audience growth strategy. Supported live activations with event pop-ups, BTS capture, and on-site community engagement.

Creative Production, Visual Direction & Styling (Freelance)

January 1, 2021 - Present

Creative lead and producer for lifestyle, beauty, and hospitality brands. Developed cohesive visual concepts aligned with brand strategy and audience. Produced original lifestyle photography, digital illustrations, and interior/prop styling assets for shoots and campaigns. Built brand-aligned creative systems across content and campaign deliverables.

Creative Producer, Visual Direction & Styling (Freelance / Contract)

January 1, 2021 - Present

Creative lead and producer for lifestyle, beauty, and hospitality brands. Developed cohesive visual concepts aligned with brand strategy and audience needs. Produced original lifestyle photography, digital illustrations, and interior/prop styling for shoots and campaigns. Notable clients included Cassatt Beauty, L’orō Jewellery, Uncuffed Leather, Ávra Skin, and Annette de Gaspé.

Co-Founder & Creative Director at The Rebel Mama

January 1, 2014 - Present

Built and led a digital media and community brand for modern motherhood. Defined and evolved brand identity, visual language, and overall creative direction. Led social media strategy, content planning, and execution across platforms. Designed digital assets such as pitch decks and brand collateral; developed co-branded merch and brand collaborations with editors and PR agencies. Produced events, sponsorship integrations, private retreats, and podcast content. Oversaw community building and management for both public audiences and private membership communities.