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Creative Director and Senior Children’swear Designer with over 20 years’ experience designing premium childrenswear collections across knitwear, jersey, swimwear, outerwear, accessories and licensed products. Builds complete product development processes from concept and trend research through CAD, technical development, fit approvals and bulk production, with deep expertise in embroidery and garment construction. Internationally recognized for building Raspberry Plum into a premium childrenswear brand stocked by 70+ international stockists and delivering award-winning collections. Strong commercial leadership, supplier communication, and quality/fit oversight, with long-term manufacturing and embroidery operations established in Serbia and product development managed across Europe, India and China.…Creative Director and Senior Children’swear Designer with over 20 years’ experience designing premium childrenswear collections across knitwear, jersey, swimwear, outerwear, accessories and licensed products. Builds complete product development processes from concept and trend research through CAD, technical development, fit approvals and bulk production, with deep expertise in embroidery and garment construction. Internationally recognized for building Raspberry Plum into a premium childrenswear brand stocked by 70+ international stockists and delivering award-winning collections. Strong commercial leadership, supplier communication, and quality/fit oversight, with long-term manufacturing and embroidery operations established in Serbia and product development managed across Europe, India and China.

ALEKSANDRA MATTHEWS

Designer, Textile Designer, Creative Director, +6

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Creative Director and Senior Children’swear Designer with over 20 years’ experience designing premium childrenswear collections across knitwear, jersey, swimwear, outerwear, accessories and licensed products. Builds complete product development processes from concept and trend research through CAD, technical development, fit approvals and bulk production, with deep expertise in embroidery and garment construction. Internationally recognized for building Raspberry Plum into a premium childrenswear brand stocked by 70+ international stockists and delivering award-winning collections. Strong commercial leadership, supplier communication, and quality/fit oversight, with long-term manufacturing and embroidery operations established in Serbia and product development managed across Europe, India and China.…Creative Director and Senior Children’swear Designer with over 20 years’ experience designing premium childrenswear collections across knitwear, jersey, swimwear, outerwear, accessories and licensed products. Builds complete product development processes from concept and trend research through CAD, technical development, fit approvals and bulk production, with deep expertise in embroidery and garment construction. Internationally recognized for building Raspberry Plum into a premium childrenswear brand stocked by 70+ international stockists and delivering award-winning collections. Strong commercial leadership, supplier communication, and quality/fit oversight, with long-term manufacturing and embroidery operations established in Serbia and product development managed across Europe, India and China.

Available to hire

Creative Director and Senior Children’swear Designer with over 20 years’ experience designing premium childrenswear collections across knitwear, jersey, swimwear, outerwear, accessories and licensed products. Builds complete product development processes from concept and trend research through CAD, technical development, fit approvals and bulk production, with deep expertise in embroidery and garment construction.

Internationally recognized for building Raspberry Plum into a premium childrenswear brand stocked by 70+ international stockists and delivering award-winning collections. Strong commercial leadership, supplier communication, and quality/fit oversight, with long-term manufacturing and embroidery operations established in Serbia and product development managed across Europe, India and China.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Creative Director and Senior Children’swear Designer at Aleksandra Matthews (Independent/Own practice)

August 1, 2025 - Present

Leads premium childrenswear product development end-to-end: trend direction, seasonal color palettes, print stories, CAD and technical packs, fit and approvals, supplier communication, and bulk production readiness across knitwear, jersey, swimwear, outerwear and accessories. Produces detailed specifications, artworks and production documentation; balances commercial requirements with manufacturability and design intent. Manages garment construction, embroidery and production processes with a strong focus on quality, consistency and delivery for wholesale and luxury retail partners.

Owner / Founder / Creative Director at Raspberry Plum Ltd

January 1, 2013 - August 1, 2025

Built Raspberry Plum into an internationally recognized premium childrenswear brand stocked by 70+ international stockists. Managed garment manufacturing and embroidery operations in Serbia for 10+ years, overseeing production planning, cost control, quality assurance and international delivery. Directed branding, campaigns and product launches; developed seasonal home textile collections for international markets. Oversaw full product development from concept through manufacturing, partnering with suppliers across Europe, India and China. Produced detailed technical documentation and presented seasonal collections and product strategies to buyers and distributors.

Founder & Creative Director at RaspberryPlum Ltd

January 1, 2013 - Present

Founded and built RaspberryPlum into an internationally recognised premium childrenswear brand sold through leading retailers worldwide. Led all creative direction and seasonal product strategy. Developed over 25 commercial collections across babywear, childrenswear, knitwear, swimwear and accessories. Created seasonal trend direction, colour palettes, print stories and product concepts. Presented collections to buyers and partners internationally. Built relationships with over 70 wholesale stockists worldwide. Established and managed garment manufacturing and embroidery teams in Serbia for over 10 years. Oversaw costing, production planning, quality control and delivery. Directed branding, campaigns and product launches.

Senior Textile & Graphic Designer / Product Category Manager (Textile/Graphic) at Zara Home, Inditex

January 1, 2010 - January 1, 2013

Designed print, garment and textile embellishment concepts and seasonal products for an international brand environment. Contributed to product development through design, graphic/print direction and technical/production collaboration to support seasonal collection rollouts.

Senior Print, Textile & Embellishment Designer (Freelance) at Freelance (Various clients)

January 1, 2010 - January 1, 2015

Developed commercial print, embroidery, embellishment and textile concepts across womenswear, childrenswear and lifestyle categories for clients including Prada, Gucci, Etro, Oscar de la Renta, Yves Saint Laurent, Donna Karan, Armani, Marni and Missoni.

Independent Exhibitor / Founder (Portfolio-led design practice) at The Collection Studio

January 1, 2008 - January 1, 2008

Presented original textile collections and collection concepts to international fashion brands and manufacturers (including luxury wholesale and retail partners). Led complete design-to-production workflows: concept and trend research through CAD, technical packs, fit approvals and production delivery.

Independent Exhibitor at Première Vision Paris

January 1, 2008 - January 1, 2008

Presented original textile collections to international fashion brands and manufacturers.

Senior Textile & Graphic Designer at Zara Home | Inditex

January 1, 2008 - January 1, 2010

Designed knitted homeware collections, blankets and accessories for adults and children. Worked directly with manufacturers across Europe, China and India throughout product development.

Freelance Design Consultant at Various clients

January 1, 2006 - January 1, 2010

Provided creative and commercial design consultancy for a Chinese childrenswear manufacturer supplying the US market. Designed seasonal collections across knitwear, sportswear, casualwear and occasionwear, for babies and children. Developed trend direction, color palettes, print concepts and product story tailoring to the US market. Produced CADs, technical specifications and artwork; collaborated with product development and manufacturing teams from sampling through bulk production. Managed commercial and trend balance across multiple product categories.

Lecturer & Curriculum Developer at University of Monterrey

January 1, 2006 - January 1, 2008

Developed and delivered the BA Fashion & Textiles curriculum.

Lead Designer at Louis de Gama

January 1, 2003 - January 1, 2004

Led womenswear design, pattern cutting, grading and textile development while managing a team of designers.