I’m Alexandre Ruzafa, a senior brand and graphic designer and art director based in Barcelona. 20+ years of hands-on experience, I translate strategy into visual identities, campaigns, packaging, and digital content—working closely with corporate marketing teams, agencies, and founders to deliver work that’s both concept-led and production-ready.
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For more than 12 years, I worked as an external creative partner for Olympus’ European consumer imaging business, supporting its marketing teams across multiple products, markets and communication channels.
This long-term collaboration went far beyond producing individual assets. It required a deep understanding of the Olympus brand, its camera and lens ecosystem, the needs of professional and enthusiast photographers, and the complexities of international campaign rollout.
My work covered creative concepts, art direction, advertising campaigns, promotional packaging, product catalogues, setup guides, retail and merchandising materials, digital content, video editing and multilingual adaptation.
Selected projects included promotional kits for the OM-D camera range, STYLUS packaging, OM-D Basic Setup Guides, Zuiko lens communication, PRO Service, European Cashback campaigns, annual Core Competence campaigns and the launch of the SZ SuperZoom range.
The award-winning “It’s Not You” Switchers campaign featured professional photographers describing their transition to the Olympus OM-D and M.Zuiko mirrorless system. Originally developed for the Spanish market, it was later adapted for the UK, France, Belgium and Australia.
For Olympus PRO Service, I developed online and offline communication materials translated and adapted into more than nine languages. Other projects ranged from bilingual product guides and catalogues for Spain and Portugal to European promotional systems designed to remain consistent across different formats and markets.
The partnership combined agency-level creative quality with the speed, flexibility and direct involvement of a senior freelance professional. It was built on responsiveness, brand consistency and the ability to translate product strategy into clear, relevant and visually powerful communication.
Role: External Creative Partner / Senior Graphic Designer / Art Director / Creative Director.
Selecteed works:
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A curated selection of healthcare and life sciences projects developed for pharma, MedTech and health-related brands.
I support marketing teams, medical affairs departments and specialist agencies in transforming complex scientific and product information into clear, engaging and visually consistent communication designed to work within medical, brand and regulatory approval processes.
The selected work includes product launch materials, visual identity systems for therapeutic areas and business divisions, e-detailers and visual aids, interactive sales tools, internal and medical communication, congress and symposium branding, training materials, educational content, films, podcasts and motion graphics.
Selected clients and collaborations include Bayer, Olympus Medical Systems, Novartis, 4Life and Caldic.
My role across these projects spans brand strategy, creative direction, art direction, graphic design, digital communication, audiovisual production and AI-assisted visual content.
Some information displayed in the portfolio has been adapted to protect client confidentiality.
Role: Senior Brand & Graphic Designer / Art Director / Creative Director.
I partnered with 4Life Europe to develop a wide range of corporate, commercial and digital brand assets for the European market.
A central part of the collaboration was the launch of a new European Product Catalogue produced in nine languages. The project required a scalable editorial design system, accurate multilingual adaptation and consistent art direction across different markets.
I also designed interactive, mobile-first product sheets that made complex product information clearer, easier to navigate and more engaging across digital devices.
The collaboration extended into 4Life’s European brand evolution, covering art direction, graphic design and product photography to create a fresher and more coherent visual presence across corporate, commercial and digital touchpoints.
Role: Senior Brand & Graphic Designer / Art Director.
Brand and communication support for a space innovation ecosystem. The collaboration included visual identity, website development, startup storytelling, institutional communication, strategic talks and AI-assisted visual exploration for complex aerospace concepts.
My role combined brand design, art direction, digital communication and creative support for ESA BIC Barcelona and its incubated startups.
Skills: Brand Identity, Web Design, Art Direction, Generative AI, Presentation Design.
A selection of generative visual work created for brands and innovation projects.
The work explores product integration, scientific explainers, visual simulations, concept imagery, brand storytelling and film development.
I use generative AI under senior creative direction to extend visual possibilities while maintaining brand consistency, narrative intention and human judgement throughout the process.
Skills: Generative AI, AI Content Creation, Art Direction, Visual Storytelling, Brand Design.
Strategic and visual evolution of the Condis Life retail universe.
The project transformed the brand’s values of proximity, quality, vitality and sustainability into a contemporary visual system applied across store signage, windows, product areas and customer touchpoints.
My role covered creative direction, brand identity, visual language, environmental graphics and the rollout of the system across real retail environments.
Skills: Brand Identity, Art Direction, Graphic Design, Retail Design, Environmental Graphics.
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