I am a Marketing Strategist and PMP-certified professional with a Master of Marketing. I drive rapid growth through data-backed brand positioning and cross-functional execution, delivering 100%+ engagement increases and a portfolio of successful product launches. I excel in end-to-end campaign management, SEO-driven launches, and digital storytelling. I transform complex market gaps into revenue opportunities with an entrepreneurial, analytical, and ROI-focused mindset. In addition to working full-time across consulting, healthcare, retail, education, and startup environments, I have completed a number of contract-based marketing and business strategy projects. Recent engagements included rebranding and growth initiatives for a Minnesota skincare practice, marketing consulting and launch support for book authors, customer acquisition and retention projects in specialty travel retail, and a strategic market assessment project for a manufacturer of advanced metal components used in medical and industrial applications. Responsibilities included market research, stakeholder coordination, project planning, paid advertising, customer acquisition, process improvement, and go-to-market strategy development.…

Alena Dobriakova

I am a Marketing Strategist and PMP-certified professional with a Master of Marketing. I drive rapid growth through data-backed brand positioning and cross-functional execution, delivering 100%+ engagement increases and a portfolio of successful product launches. I excel in end-to-end campaign management, SEO-driven launches, and digital storytelling. I transform complex market gaps into revenue opportunities with an entrepreneurial, analytical, and ROI-focused mindset. In addition to working full-time across consulting, healthcare, retail, education, and startup environments, I have completed a number of contract-based marketing and business strategy projects. Recent engagements included rebranding and growth initiatives for a Minnesota skincare practice, marketing consulting and launch support for book authors, customer acquisition and retention projects in specialty travel retail, and a strategic market assessment project for a manufacturer of advanced metal components used in medical and industrial applications. Responsibilities included market research, stakeholder coordination, project planning, paid advertising, customer acquisition, process improvement, and go-to-market strategy development.…

Available to hire

I am a Marketing Strategist and PMP-certified professional with a Master of Marketing. I drive rapid growth through data-backed brand positioning and cross-functional execution, delivering 100%+ engagement increases and a portfolio of successful product launches.

I excel in end-to-end campaign management, SEO-driven launches, and digital storytelling. I transform complex market gaps into revenue opportunities with an entrepreneurial, analytical, and ROI-focused mindset.

In addition to working full-time across consulting, healthcare, retail, education, and startup environments, I have completed a number of contract-based marketing and business strategy projects. Recent engagements included rebranding and growth initiatives for a Minnesota skincare practice, marketing consulting and launch support for book authors, customer acquisition and retention projects in specialty travel retail, and a strategic market assessment project for a manufacturer of advanced metal components used in medical and industrial applications. Responsibilities included market research, stakeholder coordination, project planning, paid advertising, customer acquisition, process improvement, and go-to-market strategy development.

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Language

English
Fluent

Work Experience

Freelance Digital Marketing Strategist (Book Launch & Growth) at Book Marketing Consultancy
July 1, 2024 - Present
Developed and executed end-to-end digital marketing and launch strategies for Why Is My Bra Still On and When We Were Invincible, defining positioning, audience segments, and go-to-market plans. Planned and optimized paid campaigns, achieving CPC below $0.20 and driving targeted traffic to product pages. Designed digital content and promotion strategies, increasing book discoverability and sustaining engagement by 30% beyond launch periods. Analyzed performance, refined creative and targeting, and improved click-through and conversion rates by 23%. Mentored authors on audience engagement and storytelling strategies to strengthen reader connection and long-term visibility.
Customer Experience & Digital Marketing Strategy Consultant at URBAN Traveler
November 1, 2025 - Present
Top-performing sales associate turned consultant; designed 100+ marketing assets (visuals, signage, digital content) boosting product visibility and conversion for luggage and travel accessories. Leveraged CRM and email insights to optimize retention, lifecycle, and promotional campaigns, increasing repeat purchases by 15-20% during vendor-led initiatives.
Digital Marketing Strategist at The Lumin Group
January 1, 2024 - August 31, 2025
Owned end-to-end marketing and launch strategy for new service offerings, shaping positioning and digital go-to-market frameworks. Collaborated with cross-functional teams (leadership, operations, web), developing and executing 10+ multi-channel marketing campaigns across email, social, and web, expanding audience reach by 25%. Initiated and orchestrated targeted LinkedIn/YouTube strategies (webinars, educational content), boosting digital brand engagement by 65% within 6 months through audience segmentation and platform-specific messaging. Built and optimized 5 SEO-driven sales pages, notably improving discoverability and increasing program enrollments by at least 15%. Produced 20+ promotional and event videos, increasing average views by 45% and strengthening brand credibility. Managed a critical last-minute request, delivering 4 high-impact sales pages under a tight 2-week deadline, coordinating with technical support and delivering high-impact results.
Marketing Manager at Minnesota Clinic For Health and Wellness
January 1, 2025 - August 31, 2025
Initiated and executed a social media strategy and paid ad campaigns, generating 80,000+ views with an average CPC of $0.37, driving 300+ qualified leads. Executed platform-specific digital content strategies, increasing overall brand visibility and engagement by 95%. Designed 100+ marketing assets, including digital materials, print resources, and 15+ video assets, contributing to a 30% rise in online patient inquiries by persuading and aligning a hesitant leadership team on marketing priorities and messaging.
Social Media Manager at Atrix Group
February 1, 2023 - January 31, 2025
Conducted competitive analysis of 10+ players, identifying market gaps and trends, directly informing content and digital campaign strategy. Designed and executed data-driven social strategies, creating 1,200+ assets that drove a 51% increase in engagement and 63.6% follower growth on Instagram. Planned and managed 30 digital targeted campaigns, boosting overall interactions by 204% through strategic planning and optimization.
Marketing Lead at Rampart VC
September 1, 2024 - December 31, 2024
Built and scaled AXION’s social media brand, driving 133% follower growth. Supported cross-platform digital growth strategy, increasing engagement by 121%. Optimized ad campaigns, improving efficiency by 20%.
Marketing Assistant at St. Catherine University
September 1, 2023 - December 31, 2024
Executed digital engagement strategies, achieving a 162% increase in content interactions and a 123% increase in Reels interactions. Led social media repositioning for academic departments, strengthening brand consistency and relevance. Developed 400+ social posts, increasing impressions by 227%.
Freelance Marketing Strategist (Book Launch & Growth) at Book Marketing Consultancy
July 1, 2024 - Present
Developed and executed end-to-end marketing and launch strategies for two books, defining positioning, audience segments, and go-to-market plans. Planned and optimized paid digital campaigns with CPC below $0.20 and drove targeted traffic to product pages. Designed content and promotion strategies to boost discoverability and sustain engagement 30% beyond launch. Analyzed performance to refine creative and targeting, improving CTR and conversions by 23%.
Customer Experience & Marketing Strategy Consultant at URBAN Traveler
November 1, 2025 - Present
Launched and optimized Meta (Facebook) advertising campaigns, contributing to 8,288 website sessions, 36 online orders, and $6,526+ in sales during the measured period. Designed 100+ marketing assets across visuals, signage, and digital content to boost product visibility and conversion. Leveraged CRM & email insights to optimize retention and promotional campaigns, increasing repeat purchases by 15-20%.
Marketing Strategist at The Lumin Group
January 1, 2024 - August 1, 2025
Owned end-to-end marketing and launch strategy for new service offerings, shaping positioning and go-to-market frameworks. Collaborated with cross-functional teams to develop 10+ multi-channel campaigns across email, social media, and web, expanding audience reach by 25%. Initiated LinkedIn/YouTube strategies (webinars, educational content), boosting brand engagement by 65% in 6 months. Built 5 SEO-driven sales pages, increasing enrollments by at least 15%. Produced 20+ promotional and event videos, increasing views by 45%. Managed last-minute requests delivering 4 high-impact sales pages within 2 weeks.
Marketing Assistant (Business Administration & Fashion Departments) at St. Catherine University
September 1, 2023 - December 1, 2024
Executed engagement strategies, achieving a 162% increase in content interactions and a 123% increase in Reels interactions.

Education

Master of Marketing at University of Minnesota
January 11, 2030 - May 1, 2026
Bachelor of Science in International Business & Economics at St. Catherine University
January 11, 2030 - January 1, 2024
Master of Marketing at University of Minnesota
January 11, 2030 - June 5, 2026
Bachelor of Science in International Business & Economics at St Catherine University
January 11, 2030 - June 5, 2026

Qualifications

Project Management Professional (PMP) Certificate
January 11, 2030 - May 20, 2026
Google Project Management Certificate (Coursera x Google)
January 11, 2030 - May 20, 2026
Graphic Design from Zero to PRO (Ustinov CREATE)
January 11, 2030 - May 20, 2026
Google Ads Search Certification (Skillshop)
January 11, 2030 - May 20, 2026
Project Management Professional (PMP) Certification
January 11, 2030 - June 5, 2026
Google Project Management Certificate
January 11, 2030 - June 5, 2026
Graphic Design from Zero to PRO
January 11, 2030 - June 5, 2026
Google Ads Search Certification
January 11, 2030 - June 5, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Healthcare, Travel & Hospitality, Retail, Software & Internet, Real Estate & Construction
    Go-to-Market Launch Strategy for Leadership Development Service Portfolio

    Industry: Consulting
    Project Duration: 6–12 Months

    The client was preparing to launch several new leadership development and coaching services but lacked a structured go-to-market strategy, clear positioning, and sales infrastructure. The project was further complicated by limited internal resources and a compressed timeline for launching multiple offerings.

    I owned the end-to-end marketing and launch strategy for new service offerings, shaping positioning and go-to-market frameworks. Collaborated with cross-functional teams (leadership, operations, web), developing and executing 10+ multi-channel marketing campaigns across email, social media, and web. Built and optimized 5 SEO-driven sales pages and coordinated closely with technical stakeholders to deliver launch assets under significant time and manpower constraints.

    As a result I expanded audience reach by 25% through integrated multi-channel campaigns. Increased brand engagement by 65% within six months through targeted LinkedIn and YouTube strategies, including webinars and educational content. Improved discoverability and increased program enrollments by at least 15% through the development and optimization of SEO-driven sales pages, successfully supporting the launch of multiple new service offerings.