Industry: Consulting
Project Duration: 6–12 Months
The client was preparing to launch several new leadership development and coaching services but lacked a structured go-to-market strategy, clear positioning, and sales infrastructure. The project was further complicated by limited internal resources and a compressed timeline for launching multiple offerings.
I owned the end-to-end marketing and launch strategy for new service offerings, shaping positioning and go-to-market frameworks. Collaborated with cross-functional teams (leadership, operations, web), developing and executing 10+ multi-channel marketing campaigns across email, social media, and web. Built and optimized 5 SEO-driven sales pages and coordinated closely with technical stakeholders to deliver launch assets under significant time and manpower constraints.
As a result I expanded audience reach by 25% through integrated multi-channel campaigns. Increased brand engagement by 65% within six months through targeted LinkedIn and YouTube strategies, including webinars and educational content. Improved discoverability and increased program enrollments by at least 15% through the development and optimization of SEO-driven sales pages, successfully supporting the launch of multiple new service offerings.
- Marketing Strategist