Creative problem solver and Senior Art Director with a digital-first focus and 10+ years of experience in campaigns, branding and visual storytelling. I develop strong creative concepts and translate them into clear, effective design across social media, websites, digital products, motion, OOH and print. My approach combines strategic thinking with hands-on execution and AI-supported creative workflows. My strengths include campaign concepts, key visuals, brand design, UI/UX, cross-channel communication and creative support for agencies and in-house teams. I have developed creative work for brands including BMW, Porsche, MINI, UBS, Migros, Miele, Rivella, PostFinance, Sanitas, CSS and Café Royal. My experience spans automotive, finance, insurance, banking, retail, FMCG and technology, across both B2B and B2C audiences. Based in Zurich and available for on-site, hybrid and remote projects.

Alena Richter

PRO

Creative problem solver and Senior Art Director with a digital-first focus and 10+ years of experience in campaigns, branding and visual storytelling. I develop strong creative concepts and translate them into clear, effective design across social media, websites, digital products, motion, OOH and print. My approach combines strategic thinking with hands-on execution and AI-supported creative workflows. My strengths include campaign concepts, key visuals, brand design, UI/UX, cross-channel communication and creative support for agencies and in-house teams. I have developed creative work for brands including BMW, Porsche, MINI, UBS, Migros, Miele, Rivella, PostFinance, Sanitas, CSS and Café Royal. My experience spans automotive, finance, insurance, banking, retail, FMCG and technology, across both B2B and B2C audiences. Based in Zurich and available for on-site, hybrid and remote projects.

Available to hire

Creative problem solver and Senior Art Director with a digital-first focus and 10+ years of experience in campaigns, branding and visual storytelling. I develop strong creative concepts and translate them into clear, effective design across social media, websites, digital products, motion, OOH and print.

My approach combines strategic thinking with hands-on execution and AI-supported creative workflows. My strengths include campaign concepts, key visuals, brand design, UI/UX, cross-channel communication and creative support for agencies and in-house teams.

I have developed creative work for brands including BMW, Porsche, MINI, UBS, Migros, Miele, Rivella, PostFinance, Sanitas, CSS and Café Royal. My experience spans automotive, finance, insurance, banking, retail, FMCG and technology, across both B2B and B2C audiences.

Based in Zurich and available for on-site, hybrid and remote projects.

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Language

English
Fluent
German
Fluent
Russian
Fluent
French
Beginner

Work Experience

Senior Art Director at Webrepublic
July 16, 2026 - Present
Developed integrated campaigns across social, display and out-of-home, with a strong focus on digital touchpoints – from concept and visual development to client presentations. Campaign concept and key visual development Creative copywriting: development of claims, headlines and copy Preparation and delivery of client and pitch presentations Close collaboration with multidisciplinary project teams Creative sparring and responsibility for quality Motion design and production support for photography and film
Senior Art Director at Agency BBK
August 1, 2024 - April 30, 2026
Led the creative development of digital and integrated campaigns, digital experiences and brand projects from concept and visual direction through to production and implementation across social media, display, web, OOH and print.
Digital Art Director at Notch Interactive
February 1, 2016 - June 30, 2020
Concept and execution of digital campaigns, microsites and social media content. Development of branding and visual concepts.

Education

Bachelor of Arts in Graphic Design at Polytechnic State University of St. Peterburg
September 1, 2016 - July 16, 2010

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Financial Services, Government, Manufacturing, Non-Profit Organization, Other, Retail, Real Estate & Construction, Transportation & Logistics, Media & Entertainment, Consumer Goods, Energy & Utilities, Software & Internet, Computers & Electronics