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Hi, I’m Alena Struzhkina, a UX/UI/Product Designer based in Gothenburg, Sweden. I have 3+ years of experience designing end-to-end digital experiences across automotive, SaaS, and B2B platforms. I’m passionate about user-centered design, mapping user journeys, and turning data into actionable decisions that boost engagement and usability. I simplify complex systems into intuitive experiences, improve engagement, and guide users toward key actions through clear structure, interaction design, and visual hierarchy. I enjoy collaborating closely with engineers and product managers to ensure technically feasible, high-quality implementations and consistent design language across products.…Hi, I’m Alena Struzhkina, a UX/UI/Product Designer based in Gothenburg, Sweden. I have 3+ years of experience designing end-to-end digital experiences across automotive, SaaS, and B2B platforms. I’m passionate about user-centered design, mapping user journeys, and turning data into actionable decisions that boost engagement and usability. I simplify complex systems into intuitive experiences, improve engagement, and guide users toward key actions through clear structure, interaction design, and visual hierarchy. I enjoy collaborating closely with engineers and product managers to ensure technically feasible, high-quality implementations and consistent design language across products.

Alena Struzhkina

Product Designer, UX Designer, UI Designer, +2

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Hi, I’m Alena Struzhkina, a UX/UI/Product Designer based in Gothenburg, Sweden. I have 3+ years of experience designing end-to-end digital experiences across automotive, SaaS, and B2B platforms. I’m passionate about user-centered design, mapping user journeys, and turning data into actionable decisions that boost engagement and usability. I simplify complex systems into intuitive experiences, improve engagement, and guide users toward key actions through clear structure, interaction design, and visual hierarchy. I enjoy collaborating closely with engineers and product managers to ensure technically feasible, high-quality implementations and consistent design language across products.…Hi, I’m Alena Struzhkina, a UX/UI/Product Designer based in Gothenburg, Sweden. I have 3+ years of experience designing end-to-end digital experiences across automotive, SaaS, and B2B platforms. I’m passionate about user-centered design, mapping user journeys, and turning data into actionable decisions that boost engagement and usability. I simplify complex systems into intuitive experiences, improve engagement, and guide users toward key actions through clear structure, interaction design, and visual hierarchy. I enjoy collaborating closely with engineers and product managers to ensure technically feasible, high-quality implementations and consistent design language across products.

Available to hire

Hi, I’m Alena Struzhkina, a UX/UI/Product Designer based in Gothenburg, Sweden. I have 3+ years of experience designing end-to-end digital experiences across automotive, SaaS, and B2B platforms. I’m passionate about user-centered design, mapping user journeys, and turning data into actionable decisions that boost engagement and usability.

I simplify complex systems into intuitive experiences, improve engagement, and guide users toward key actions through clear structure, interaction design, and visual hierarchy. I enjoy collaborating closely with engineers and product managers to ensure technically feasible, high-quality implementations and consistent design language across products.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Russian

Fluent

Swedish

Intermediate

Work Experience

UX/UI Designer at Polestar

November 1, 2024 - Present

Designed in-car applications across multiple vehicle models, including Digital Key, Journey Log, and Experience App. Led end-to-end design process: discovery, concept, prototyping, validation, and delivery. Improved usability by restructuring information architecture and interaction patterns, enabling clearer navigation and task completion. Standardized UX patterns across vehicle models within a design system to increase consistency and scalability. Collaborated closely with engineers and product managers to ensure technical feasibility and high-quality implementation.

UX/UI Designer at PrivX

June 1, 2024 - August 1, 2024

Redesigned core platform navigation and workflows for a complex B2B tool, improving clarity and reducing user friction. Led migration to a Material-UI based design system, increasing design consistency and development efficiency. Created and launched marketing websites and landing pages to support user acquisition.

UX/UI Designer at MYP

January 1, 2023 - May 1, 2024

Designed a web-based organizational tool with a complex hierarchical structure; created a high-conversion HR solutions landing page to support user acquisition.

Graphic Designer / Illustrator at Freelance

January 1, 2016 - January 1, 2023

Created visual content for marketing campaigns, social media, and branding. Designed illustrations and assets for digital and physical products. Built a strong foundation in visual storytelling, composition, and brand expression.