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I am a marketing professional with hands-on experience delivering multi-channel campaigns across digital, print, and in-store touchpoints. I lead end-to-end marketing initiatives for multi-location retail networks, coordinating creative and content production, CRM/e-commerce communications, and on-site activations. Detail-focused and calm, I blend creative direction with practical follow-through to deliver consistent, on-brand results, coordinating internal teams, franchisee partners, and suppliers to ensure smooth execution in fast-paced environments.…I am a marketing professional with hands-on experience delivering multi-channel campaigns across digital, print, and in-store touchpoints. I lead end-to-end marketing initiatives for multi-location retail networks, coordinating creative and content production, CRM/e-commerce communications, and on-site activations. Detail-focused and calm, I blend creative direction with practical follow-through to deliver consistent, on-brand results, coordinating internal teams, franchisee partners, and suppliers to ensure smooth execution in fast-paced environments.

Alexandra bratu

Marketing Strategist, Brand Strategist, Content Producer, +2

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I am a marketing professional with hands-on experience delivering multi-channel campaigns across digital, print, and in-store touchpoints. I lead end-to-end marketing initiatives for multi-location retail networks, coordinating creative and content production, CRM/e-commerce communications, and on-site activations. Detail-focused and calm, I blend creative direction with practical follow-through to deliver consistent, on-brand results, coordinating internal teams, franchisee partners, and suppliers to ensure smooth execution in fast-paced environments.…I am a marketing professional with hands-on experience delivering multi-channel campaigns across digital, print, and in-store touchpoints. I lead end-to-end marketing initiatives for multi-location retail networks, coordinating creative and content production, CRM/e-commerce communications, and on-site activations. Detail-focused and calm, I blend creative direction with practical follow-through to deliver consistent, on-brand results, coordinating internal teams, franchisee partners, and suppliers to ensure smooth execution in fast-paced environments.

Available to hire

I am a marketing professional with hands-on experience delivering multi-channel campaigns across digital, print, and in-store touchpoints. I lead end-to-end marketing initiatives for multi-location retail networks, coordinating creative and content production, CRM/e-commerce communications, and on-site activations.

Detail-focused and calm, I blend creative direction with practical follow-through to deliver consistent, on-brand results, coordinating internal teams, franchisee partners, and suppliers to ensure smooth execution in fast-paced environments.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

Romanian, Moldavian, Moldovan

Fluent

English

Fluent

Work Experience

Marketing Manager (Brand & Retail Marketing) at Gloria Jean's Coffees Romania

May 1, 2022 - March 1, 2026

Led end-to-end marketing execution for a multi-location retail network, delivering brand-aligned campaigns across digital, print and in-store touchpoints; managed creative and content production; supported CRM/e-commerce communications (newsletters, website content, product presentation); coordinated with internal teams, franchisee partners, and suppliers to deliver accurate, on-time assets; coordinated on-site brand activations and event marketing; maintained brand consistency and operational practicality.

Marketing Specialist at Constantin Nautics SRL

October 1, 2020 - April 1, 2022

Led end-to-end marketing execution focusing on digital, print and in-store touchpoints; managed creative/content production; supported CRM/e-commerce communications; coordinated with internal teams, franchise partners, and suppliers to ensure timely asset delivery; on-site brand activations and event marketing; maintained brand consistency.

Travel Agent at Ageturs SRL

February 1, 2018 - November 1, 2019

Assisted international travel arrangements; liaised with partners; negotiated terms; scheduled itineraries; ensured customer satisfaction.

Makeup & Brow Artist at Evolé Lash & Brow Beauty Studio

July 1, 2017 - January 1, 2018

Started at front desk handling client appointments, inventory tracking, and daily POS operations; later transitioned to makeup artistry delivering client-facing beauty services aligned with salon standards.

Retail & Client Experience Assistant (Makeup Services & Store Operations) at MELKIOR

April 1, 2016 - May 1, 2017

Delivered client-focused makeup services, maintained store operations and POS support, contributing to a welcoming and organized salon environment.