I’m a UI/UX designer focused on building clear, conversion-friendly experiences for both corporate and e-commerce brands. I handle the full design cycle—from research and analysis through wireframes and high-fidelity UI in Figma, to handoff and support for development—always with measurable outcomes in mind. In my recent work, I’ve led CRO-focused Shopify projects and landing pages, improving key funnel steps like PDP, cart, and checkout. I’m proud of results such as increasing engagement sessions by 22%, speeding up the purchase process by 75%, and doubling the average check, while also building reusable design systems to make implementation faster and more consistent.…

Alesia Yatsuta

I’m a UI/UX designer focused on building clear, conversion-friendly experiences for both corporate and e-commerce brands. I handle the full design cycle—from research and analysis through wireframes and high-fidelity UI in Figma, to handoff and support for development—always with measurable outcomes in mind. In my recent work, I’ve led CRO-focused Shopify projects and landing pages, improving key funnel steps like PDP, cart, and checkout. I’m proud of results such as increasing engagement sessions by 22%, speeding up the purchase process by 75%, and doubling the average check, while also building reusable design systems to make implementation faster and more consistent.…

Available to hire

I’m a UI/UX designer focused on building clear, conversion-friendly experiences for both corporate and e-commerce brands. I handle the full design cycle—from research and analysis through wireframes and high-fidelity UI in Figma, to handoff and support for development—always with measurable outcomes in mind.

In my recent work, I’ve led CRO-focused Shopify projects and landing pages, improving key funnel steps like PDP, cart, and checkout. I’m proud of results such as increasing engagement sessions by 22%, speeding up the purchase process by 75%, and doubling the average check, while also building reusable design systems to make implementation faster and more consistent.

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Skills

Experience Level

Figma
Expert
UI
Expert
Shopify
Expert
Adobe After Effects
Intermediate
App Design
Intermediate
Webflow
Intermediate
Animation
Beginner
Web Design
Beginner

Language

Belarusian
Fluent
English
Advanced
Polish
Beginner

Work Experience

UI/UX designer at Divert Marketing
October 1, 2025 - April 30, 2026
Led design of CRO-focused Shopify e-commerce sites and landing pages in collaboration with project managers. Owned design of conversion touchpoints (homepage, PDP, cart, checkout) and implemented dynamic upsell blocks (cross-sell, bundle offers) while protecting load speed. Reduced the purchasing process from 4 to 1 step (75% faster) and created UI for an AI-powered assistant as well as a customer subscription dashboard.
Freelance UI/UX designer
February 1, 2025 - Present
Designed interfaces across corporate and e-commerce contexts, supporting end-to-end delivery from research to handoff. Work included a law firm corporate site redesign to improve usability and structure, resulting in a 22% increase in engaged sessions, plus service filtering that reduced search time by 40%. Also supported an architectural studio portfolio-driven website (95% of users finding projects within 20 seconds) and an e-commerce build with responsive design (60%+ mobile traffic), one-page/guest checkout, and a full catalog-to-checkout flow.
UX/UI designer at Freelance
June 1, 2023 - Present
1. Research (niche, audience, competitors) 2. Prototyping (site architecture, customer journey) 3. Visual design 4. Responsive design 5. Preparing the layout for development

Education

Bachelor at Belarussian National Technical University
September 1, 2008 - June 30, 2013
Bachelor’s Degree in Customs Affairs at Belarusian National Technical University
January 11, 2030 - September 20, 2026
UX/UI designer+ at UpRock School
January 1, 2023 - January 1, 2025
UX/UI designer at AndersenLab
January 1, 2024 - January 1, 2024

Qualifications

Add your qualifications or awards here.

Industry Experience

Government, Professional Services, Real Estate & Construction, Other, Retail, Computers & Electronics, Software & Internet
    Corporate website

    Designed a corporate website for architectural studio from scratch, including niche research, competitors analysis, prototyping, UI design, creation of
    a design system, adaptive design. The website combined aesthetic appeal and functionality, making it easy to explore projects and understand the studio’s concept.

    E-commerce

    Designed and visually implemented e-commerce website from scratch with intuitive navigation focusing on product categories, a single-page checkout process, and a fully adaptive interface that reflects the brand’s values.

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