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Hi, I’m Alessandra Felix de Souza, a Brazilian professional based in Bern with over 15 years of experience in B2B sales, marketing, franchise development, and events coordination. I excel at turning relationships into results, building positive and collaborative partnerships with colleagues, clients, and stakeholders, and driving revenue growth through strategic planning, prospecting, and dedicated service. I’ve led marketing onboarding for new franchises, coordinated events for hotels and retail spaces, and supported post-sales activities. I thrive in team environments, adapt quickly to changing priorities and high-pressure situations, and enjoy transforming creative ideas into practical, impactful solutions. I’m fluent in Portuguese, French, and English, with basic German and Spanish, and I love helping brands connect with audiences.…Hi, I’m Alessandra Felix de Souza, a Brazilian professional based in Bern with over 15 years of experience in B2B sales, marketing, franchise development, and events coordination. I excel at turning relationships into results, building positive and collaborative partnerships with colleagues, clients, and stakeholders, and driving revenue growth through strategic planning, prospecting, and dedicated service. I’ve led marketing onboarding for new franchises, coordinated events for hotels and retail spaces, and supported post-sales activities. I thrive in team environments, adapt quickly to changing priorities and high-pressure situations, and enjoy transforming creative ideas into practical, impactful solutions. I’m fluent in Portuguese, French, and English, with basic German and Spanish, and I love helping brands connect with audiences.

Alessandra Felix de Souza

Marketing Strategist, Community Manager, Designer, +6

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Hi, I’m Alessandra Felix de Souza, a Brazilian professional based in Bern with over 15 years of experience in B2B sales, marketing, franchise development, and events coordination. I excel at turning relationships into results, building positive and collaborative partnerships with colleagues, clients, and stakeholders, and driving revenue growth through strategic planning, prospecting, and dedicated service. I’ve led marketing onboarding for new franchises, coordinated events for hotels and retail spaces, and supported post-sales activities. I thrive in team environments, adapt quickly to changing priorities and high-pressure situations, and enjoy transforming creative ideas into practical, impactful solutions. I’m fluent in Portuguese, French, and English, with basic German and Spanish, and I love helping brands connect with audiences.…Hi, I’m Alessandra Felix de Souza, a Brazilian professional based in Bern with over 15 years of experience in B2B sales, marketing, franchise development, and events coordination. I excel at turning relationships into results, building positive and collaborative partnerships with colleagues, clients, and stakeholders, and driving revenue growth through strategic planning, prospecting, and dedicated service. I’ve led marketing onboarding for new franchises, coordinated events for hotels and retail spaces, and supported post-sales activities. I thrive in team environments, adapt quickly to changing priorities and high-pressure situations, and enjoy transforming creative ideas into practical, impactful solutions. I’m fluent in Portuguese, French, and English, with basic German and Spanish, and I love helping brands connect with audiences.

Available to hire

Hi, I’m Alessandra Felix de Souza, a Brazilian professional based in Bern with over 15 years of experience in B2B sales, marketing, franchise development, and events coordination. I excel at turning relationships into results, building positive and collaborative partnerships with colleagues, clients, and stakeholders, and driving revenue growth through strategic planning, prospecting, and dedicated service.

I’ve led marketing onboarding for new franchises, coordinated events for hotels and retail spaces, and supported post-sales activities. I thrive in team environments, adapt quickly to changing priorities and high-pressure situations, and enjoy transforming creative ideas into practical, impactful solutions. I’m fluent in Portuguese, French, and English, with basic German and Spanish, and I love helping brands connect with audiences.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Language

Portuguese

Fluent

French

Fluent

English

Fluent

German

Beginner

Spanish; Castilian

Beginner

Work Experience

Sales Assistant at CALZEDONIA

May 31, 2025 - May 31, 2025

Provided customer service and advice, assisted with cashier operations, supported store analysis, and organized visual merchandising. Maintained products and window displays to ensure an attractive sales area.

Account Manager at BR MALLS - Vila Velha Shopping Center

April 30, 2019 - April 30, 2019

Prospected and attracted new business opportunities; led lease negotiations for stores, events, and kiosks; developed commercial proposals with pricing and terms; conducted market research to align brands with mall positioning; prepared contracts; provided after-sales support; monitored KPIs to inform strategy.

Franchise Coordinator at REDE BRASIL RENT A CAR

August 31, 2014 - August 31, 2014

Oversaw with the National Reservation Center, including team supervision and development; advised on internal policies and strategies; created strategic plans to boost productivity. Managed marketing and onboarding of new franchises, including implementation, training, retraining, and updating standardized operating manuals. Conducted marketing planning, KPI analysis, website and social media management; coordinated press support initiatives; tracked performance and supported strategic decision making.

Event Coordinator at GOLDEN TULIP PORTO VITORIA HOTEL

May 31, 2012 - May 31, 2012

Deployed and coordinated the events department; prepared commercial proposals and negotiations; managed operational department tasks including service orders and outsourcing; oversaw events, invoicing, and post-sales; analyzed market trends to boost revenue and monitored financial results to reduce costs.

Event Coordinator at BRISTOL CENTURY PLAZA HOTEL

October 31, 2010 - October 31, 2010

Established and structured the events department; provided commercial and operational support; prepared proposals and led negotiations to secure contracts; managed department operations including service orders and outsourced services; supervised event execution and invoicing; delivered post-sales support and tracked performance to drive revenue growth.

Sales Account Manager at BRM ALLS - Vila Velha Shopping Center - Brazil

August 1, 2014 - April 1, 2019

Developed detailed commercial proposals, outlining pricing, conditions and terms; prepared and reviewed contracts to ensure accuracy and compliance; conducted market research to identify brand alignment with mall position and target audiences; tracked and monitored key performance indicators to assess and improve outcomes; provided after-sales support while analyzing and mapping market trends to inform strategic decisions.

Sales Account Manager at BRM ALLS - Vila Velha Shopping Center - Brazil

February 1, 2022 - May 1, 2025

Sales Assistant at CALZEDONIA - Bern

June 1, 2012 - August 31, 2014

Customer service and advice, help with general store analysis, Visual merchandising and window organization, Maintaining and managing products and Ensuring an attractive sales area.

Franchise Coordinator at Red Brasil Rent a Car - Brazil

November 1, 2004 - October 31, 2010

Overseen with the National Reservation Center, including teams supervision and development, advising on internal policies and strategies, and creating strategic plans to boost productivity.

Event Coordinator at Golden Tulip Porto Vitória Hotel - Brazil

November 1, 2004 - October 31, 2010

Deployment of the department and coordination of the unit's events department. Operational management of the department: negotiation, generating service orders, outsourcing services, monitoring event execution, and handling invoicing and closures. Delivered post-sales support to maintain client satisfaction. Conducted competitive analysis and developed sales strategies to drive revenue growth. Monitored financial performance to identify cost-saving opportunities and optimize results.