Alessandra Bennici
Junior Content & Communications Specialist with experience across digital content, e-commerce, cultural communication, and educational projects.
About
Junior Content & Communications Specialist with experience across digital content, e-commerce, cultural
communication, and educational projects. Skilled in website content management, copywriting, editorial and
multimedia production, as well as stakeholder coordination and partnership development. Experienced in
supporting cross-functional initiatives, event communication, and data-informed content strategies.
- 5 years' experience
- Joined July 2025
Skills· 13
Languages
- ItalianFluent
- EnglishFluent
- GermanAdvanced
- FrenchBeginner
- Spanish; CastilianBeginner
Industry experience
- Consumer Goods
- Retail
- Media & Entertainment
- Non-Profit Organization
- Education
- Professional Services
- Travel & Hospitality
- Software & Internet
- Other
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Work experience· 10 roles
Provided strategic and operational support for cross-functional projects aimed at optimizing the customer journey in the Italian market, proactively resolving logistical challenges and customer requests. Monitored market trends and conducted data analysis to identify growth opportunities and support informed business decisions. Evaluated and optimized operational KPIs to enhance performance and efficiency. Moderated and resolved customer tickets and comments across multiple digital platforms, ensuring a positive and consistent brand image. Localized and translated content from German and English into Italian, ensuring consistency in terminology and tone of voice. Reviewed and validated CRM campaigns, customer-facing materials, and emails to guarantee accuracy and compliance with brand communication standards.
Provided strategic and operational support for cross-functional projects to optimize the Italian customer journey by proactively solving logistical issues and addressing customer requests. Monitored market trends and conducted data analysis to identify growth opportunities. Supported the Market Operations & Development team with Italian-speaking market-specific matters such as content, brand & advertising, and online marketing. Moderated customer tickets and comments across digital platforms, managed localization and translation of content (DE/EN to IT), and developed strategic partnerships. Created and localized content for the official Piaggio museum website, analyzed visitor survey data, and drafted reports supporting regional funding applications. Delivered customer care and sales support at the museum shop front office. Skilled in text formats, styles, digital menus, editorial and bibliographic criteria, proofreading, web publishing, cloud, WordPress, blogs, web legislation, marke
Developed and managed strategic partnerships with local cultural and institutional partners to provide exclusive customer benefits and enhance Piaggio’s brand exposure. Created and localized content for the official museum website, promoting the museum and its partnerships through targeted storytelling and consistent brand identity. Analyzed visitor survey data and drafted reports to support regional funding applications. Provided customer care and sales support at the museum shop, ensuring a high-quality visitor experience.
Education· 10
Certifications and awards· 6
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