AB

Alessandra Bennici

Available to hire

Junior Content & Communications Specialist with experience across digital content, e-commerce, cultural communication, and educational projects.

About

Junior Content & Communications Specialist with experience across digital content, e-commerce, cultural
communication, and educational projects. Skilled in website content management, copywriting, editorial and
multimedia production, as well as stakeholder coordination and partnership development. Experienced in
supporting cross-functional initiatives, event communication, and data-informed content strategies.

  • 5 years' experience
  • Joined July 2025

Languages

  • ItalianFluent
  • EnglishFluent
  • GermanAdvanced
  • FrenchBeginner
  • Spanish; CastilianBeginner

Industry experience

  • Consumer Goods
  • Retail
  • Media & Entertainment
  • Non-Profit Organization
  • Education
  • Professional Services
  • Travel & Hospitality
  • Software & Internet
  • Other

Work experience· 10 roles

Market Operations & Development Intern · ABOUT YOU° SE & Co. KGJul 2025 – Jul 2025

Provided strategic and operational support for cross-functional projects aimed at optimizing the customer journey in the Italian market, proactively resolving logistical challenges and customer requests. Monitored market trends and conducted data analysis to identify growth opportunities and support informed business decisions. Evaluated and optimized operational KPIs to enhance performance and efficiency. Moderated and resolved customer tickets and comments across multiple digital platforms, ensuring a positive and consistent brand image. Localized and translated content from German and English into Italian, ensuring consistency in terminology and tone of voice. Reviewed and validated CRM campaigns, customer-facing materials, and emails to guarantee accuracy and compliance with brand communication standards.

Junior Communication & Marketing Specialist · Y°SE & Co. KGJul 2025 – Aug 2025 · 2 mos

Provided strategic and operational support for cross-functional projects to optimize the Italian customer journey by proactively solving logistical issues and addressing customer requests. Monitored market trends and conducted data analysis to identify growth opportunities. Supported the Market Operations & Development team with Italian-speaking market-specific matters such as content, brand & advertising, and online marketing. Moderated customer tickets and comments across digital platforms, managed localization and translation of content (DE/EN to IT), and developed strategic partnerships. Created and localized content for the official Piaggio museum website, analyzed visitor survey data, and drafted reports supporting regional funding applications. Delivered customer care and sales support at the museum shop front office. Skilled in text formats, styles, digital menus, editorial and bibliographic criteria, proofreading, web publishing, cloud, WordPress, blogs, web legislation, marke

Communication & Marketing intern · Piaggio GroupMar 2025 – Jul 2025 · 5 mos

Developed and managed strategic partnerships with local cultural and institutional partners to provide exclusive customer benefits and enhance Piaggio’s brand exposure. Created and localized content for the official museum website, promoting the museum and its partnerships through targeted storytelling and consistent brand identity. Analyzed visitor survey data and drafted reports to support regional funding applications. Provided customer care and sales support at the museum shop, ensuring a high-quality visitor experience.

Event & Communication Intern · Piaggio GroupMar 2025 – Aug 2025 · 6 mos
Customer Care & Public Engagement Specialist · Kinzicaso c.coop (Palazzo Blu, Pisa)Mar 2023 – Aug 2025 · 2 yrs 6 mos
Communication Specialist (Volunteering) · ESN Pisa & ESN ItalyFeb 2023 – Aug 2025 · 2 yrs 7 mos
Event & Communication Intern · University of PisaAug 2022 – Jul 2025 · 3 yrs
Head of Communication (Volunteering) · AGESCI - Pisa 3 Scout GroupSep 2021 – Aug 2025 · 4 yrs

Education· 10

Master’s degree · Radar Academy Business School2023 – 2025
Master’s degree · University of Pisa2020 – 2024
Bachelor’s degree · University of Pisa2016 – 2020
Master’s degree in Digital Communication & Social Media Marketing · Radar Academy Business School (online programme)2024 – 2025

Certifications and awards· 6

Certified Webinar about Social Media Strategy PostPickr2024
Certified seminar cycle in Web Publishing2021
Certified webinar “Salesforce: Data + AI + CRM for customer experience”2024 – 2023
Master's degree - Linguistics and Translation2030 – 2024

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