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I'm Alessio Scala, a UX/UI Designer with several years of experience creating simple, meaningful, and delightful experiences that connect people with products. I love turning complex problems into intuitive interfaces and helping brands tell their stories through thoughtful design. I'm currently designing and optimizing digital products for the gaming industry, building scalable design systems, customizable templates for client designers, and prototyping new features in Framer. I also lead usability testing with tools like Smartlook and run A/B tests with Optimizely to validate UI decisions. Previously, I redesigned Betaland and Enjoy Bet websites, improving registration, payments, and profile flows, delivering accessible experiences across desktop and mobile.…I'm Alessio Scala, a UX/UI Designer with several years of experience creating simple, meaningful, and delightful experiences that connect people with products. I love turning complex problems into intuitive interfaces and helping brands tell their stories through thoughtful design. I'm currently designing and optimizing digital products for the gaming industry, building scalable design systems, customizable templates for client designers, and prototyping new features in Framer. I also lead usability testing with tools like Smartlook and run A/B tests with Optimizely to validate UI decisions. Previously, I redesigned Betaland and Enjoy Bet websites, improving registration, payments, and profile flows, delivering accessible experiences across desktop and mobile.

Alessio Scala

UX Designer, UI Designer, Product Designer, +2

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I'm Alessio Scala, a UX/UI Designer with several years of experience creating simple, meaningful, and delightful experiences that connect people with products. I love turning complex problems into intuitive interfaces and helping brands tell their stories through thoughtful design. I'm currently designing and optimizing digital products for the gaming industry, building scalable design systems, customizable templates for client designers, and prototyping new features in Framer. I also lead usability testing with tools like Smartlook and run A/B tests with Optimizely to validate UI decisions. Previously, I redesigned Betaland and Enjoy Bet websites, improving registration, payments, and profile flows, delivering accessible experiences across desktop and mobile.…I'm Alessio Scala, a UX/UI Designer with several years of experience creating simple, meaningful, and delightful experiences that connect people with products. I love turning complex problems into intuitive interfaces and helping brands tell their stories through thoughtful design. I'm currently designing and optimizing digital products for the gaming industry, building scalable design systems, customizable templates for client designers, and prototyping new features in Framer. I also lead usability testing with tools like Smartlook and run A/B tests with Optimizely to validate UI decisions. Previously, I redesigned Betaland and Enjoy Bet websites, improving registration, payments, and profile flows, delivering accessible experiences across desktop and mobile.

Available to hire

I’m Alessio Scala, a UX/UI Designer with several years of experience creating simple, meaningful, and delightful experiences that connect people with products. I love turning complex problems into intuitive interfaces and helping brands tell their stories through thoughtful design.

I’m currently designing and optimizing digital products for the gaming industry, building scalable design systems, customizable templates for client designers, and prototyping new features in Framer. I also lead usability testing with tools like Smartlook and run A/B tests with Optimizely to validate UI decisions. Previously, I redesigned Betaland and Enjoy Bet websites, improving registration, payments, and profile flows, delivering accessible experiences across desktop and mobile.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Italian

Fluent

English

Fluent

Work Experience

Senior UX/UI Designer at River Tech

May 3, 2021 - October 24, 2025

At River Tech, I design and optimise digital products for the gaming industry, from B2C websites and affiliate platforms to B2B client management applications. My work includes creating and maintaining scalable Design Systems across different product lines, ensuring consistency in components, styles, and shared variables. I also develop customisable templates for client designers, design prototypes in Framer to showcase new functionalities, and build WordPress templates for affiliate projects. Additionally, I enhance workflows by developing internal Figma plugins, run user testing with Smartlook, and A/B tests with Optimizely, including UI variant design and implementation.