Available to hire
I’m Alexandra, a data-driven marketing analyst with a strong background in data engineering, SEO, and content strategy. I analyze campaign performance, build dashboards, and create insights that help teams make clear, informed decisions.
I also support marketing operations through automation, process improvement, and clean data pipelines, blending technical skills with storytelling to render complex data understandable and actionable.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Spanish; Castilian
Fluent
Work Experience
Data Engineer / Data Analyst / Marketing Operations / Content Developer at Analitifi
January 1, 2024 - PresentCleaned and structured large datasets to improve reporting accuracy and analytics workflow for clients. Designed dashboards and metric frameworks to help clients instantly understand their data story, focusing on clarity, visual hierarchy, and decision-ready insights. Created wireframes for analytics views to align business needs with final dashboards before development. Conducted marketing performance analysis across ads, website traffic, search performance, and campaigns. Developed and managed the company’s LinkedIn Content strategy, producing educational posts around data and marketing topics. Ghostwrote blog articles optimized for SEO to attract leads and position the company as a trusted expert. Delivered clear updates through linear, simplifying technical progress for non-technical stakeholders.
SEO & Web Analytics Specialist at Client Projects
January 1, 2024 - PresentAnalyzed CTR, ranking trends, content gaps, and technical issues to improve website visibility. Wrote and refined SEO-focused content recommendations for blogs and landing pages. Built dashboards that monitor traffic, conversions, and SEO performance metrics. Structured updates in a clear, concise format for client review.
Data Engineer at Record
January 1, 2022 - December 31, 2023Worked with other engineers to achieve a significant reduction in data ingestion time by 70% within 3 months. Implemented a new data ingestion process using AWS Glue and MongoDB, optimizing the data ingestion pipeline and reducing processing times. Used Postman to test and manage APIs that synced backend systems with mobile and cloud applications, ensuring reliable data transfer and endpoint performance.
Education
B.S. in Industrial Engineering at Universidad Tecnológica Cadereyta Jiménez
January 11, 2030 - May 1, 2023B.S. in Industrial Engineering at Universidad Tecnológica Cadereyta Jiménez
January 11, 2030 - May 1, 2023Qualifications
Industry Experience
Software & Internet, Media & Entertainment, Professional Services
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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