Hi, I’m Alexander MacDonald -Gorchinsky, a creative designer and brand strategist with over five years of experience across UI/UX, visual identity, and digital marketing. I specialize in building cohesive brand systems for ambitious companies—from luxury real estate agencies in Dubai to fast-moving e-commerce startups. I’m an early AI adopter who brings a forward-thinking approach to each project, blending design intuition with strategic and analytical thinking. I thrive on turning complex ideas into clear brand experiences, collaborating cross-functionally to deliver design systems, marketing collateral, and product interfaces that drive growth. I also enjoy integrating AI tools into my workflows to accelerate production and sharpen creative output.

Alexander MacDonald -Gorchinsky

Hi, I’m Alexander MacDonald -Gorchinsky, a creative designer and brand strategist with over five years of experience across UI/UX, visual identity, and digital marketing. I specialize in building cohesive brand systems for ambitious companies—from luxury real estate agencies in Dubai to fast-moving e-commerce startups. I’m an early AI adopter who brings a forward-thinking approach to each project, blending design intuition with strategic and analytical thinking. I thrive on turning complex ideas into clear brand experiences, collaborating cross-functionally to deliver design systems, marketing collateral, and product interfaces that drive growth. I also enjoy integrating AI tools into my workflows to accelerate production and sharpen creative output.

Available to hire

Hi, I’m Alexander MacDonald -Gorchinsky, a creative designer and brand strategist with over five years of experience across UI/UX, visual identity, and digital marketing. I specialize in building cohesive brand systems for ambitious companies—from luxury real estate agencies in Dubai to fast-moving e-commerce startups. I’m an early AI adopter who brings a forward-thinking approach to each project, blending design intuition with strategic and analytical thinking.
I thrive on turning complex ideas into clear brand experiences, collaborating cross-functionally to deliver design systems, marketing collateral, and product interfaces that drive growth. I also enjoy integrating AI tools into my workflows to accelerate production and sharpen creative output.

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Language

English
Fluent
Ukrainian
Fluent
Russian
Fluent

Work Experience

Freelance Marketer & Designer at Self-employed
June 1, 2024 - Present
Delivered end-to-end brand identities and marketing systems for clients across real estate, e-commerce, and tech; created brand guidelines, visual aesthetics, and marketing collateral for Luxury Link Properties (Dubai), establishing a cohesive luxury identity across all digital and print touchpoints; integrated AI tools into design workflows to accelerate production and sharpen creative output.
UI/UX Designer · Freelance at Freelance
August 1, 2022 - June 1, 2025
Designed user flows, wireframes, and high-fidelity prototypes for web and mobile applications; conducted user research and usability testing to refine product experiences; delivered projects via Figma with full design system documentation.
Visual Designer & Marketing Manager at Flipify Media
July 1, 2023 - May 1, 2025
Led visual creative direction and strategic marketing across all digital channels; implemented a design system ensuring brand consistency across platforms and teams; produced graphics, video content, and advertising materials that improved CTR and conversion rates; developed data-driven content and social media strategies, growing brand engagement.
Design & Marketing Manager at Roses By Carter Ltd.
January 1, 2022 - November 1, 2022
Managed digital design and marketing strategy for a London-based luxury floristry brand; oversaw UX, branding, and cross-platform campaign execution.
Shopify Developer at Flipify Media
October 1, 2022 - March 1, 2023
Built and customised Shopify storefronts with a focus on responsive design and conversion optimisation.
UI Designer at Pixward Studios
March 1, 2023 - April 1, 2023
Designed interface components and prototypes for client digital products.

Education

Add your educational history here.

Qualifications

Google UX Design Professional Certificate
January 11, 2030 - April 21, 2026
Coursera User Experience – Applied Research and Design
January 11, 2030 - April 21, 2026
Coursera UX Strategy Fundamentals
January 11, 2030 - April 21, 2026
Coursera Agile Software Testing Fundamentals
January 11, 2030 - April 21, 2026

Industry Experience

Real Estate & Construction, Software & Internet, Retail, Professional Services, Media & Entertainment