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I am a multidisciplinary researcher and practitioner with a strong foundation in Nuclear Science, a Master’s in Business Analytics and Big Data, and a PhD focus on blockchain market applications. I combine rigorous analytical thinking with practical business and data analytics skills, having worked across auditing, ESG consulting, and industry research. I’ve gained deep insights into energy, retail, automotive manufacturing, and healthcare—particularly in healthcare IPO contexts in China. During my doctoral studies, I specialized in blockchain market applications, exploring cryptocurrency markets, consumer trust, and the perceived value of blockchain technology. My time in the UK enriched my pricing strategy, supply chain analytics, and business intelligence capabilities. I currently serve as a Guest Lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia, where I teach postgraduate students on consumer emotion analytics and market intelligence, blending academic research with real‑world industry applications and advanced data tools. I have gained hands‑on experience at the Bank of China, a Big Four accounting firm, a leading ESG consultancy, China’s top education consultancy, and a private equity fund, giving me a well‑rounded profile across both academic and corporate landscapes.…I am a multidisciplinary researcher and practitioner with a strong foundation in Nuclear Science, a Master’s in Business Analytics and Big Data, and a PhD focus on blockchain market applications. I combine rigorous analytical thinking with practical business and data analytics skills, having worked across auditing, ESG consulting, and industry research. I’ve gained deep insights into energy, retail, automotive manufacturing, and healthcare—particularly in healthcare IPO contexts in China. During my doctoral studies, I specialized in blockchain market applications, exploring cryptocurrency markets, consumer trust, and the perceived value of blockchain technology. My time in the UK enriched my pricing strategy, supply chain analytics, and business intelligence capabilities. I currently serve as a Guest Lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia, where I teach postgraduate students on consumer emotion analytics and market intelligence, blending academic research with real‑world industry applications and advanced data tools. I have gained hands‑on experience at the Bank of China, a Big Four accounting firm, a leading ESG consultancy, China’s top education consultancy, and a private equity fund, giving me a well‑rounded profile across both academic and corporate landscapes.

Alex Su

Data Analyst, AI Strategy Consultant, Marketing Analyst, +1

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I am a multidisciplinary researcher and practitioner with a strong foundation in Nuclear Science, a Master’s in Business Analytics and Big Data, and a PhD focus on blockchain market applications. I combine rigorous analytical thinking with practical business and data analytics skills, having worked across auditing, ESG consulting, and industry research. I’ve gained deep insights into energy, retail, automotive manufacturing, and healthcare—particularly in healthcare IPO contexts in China. During my doctoral studies, I specialized in blockchain market applications, exploring cryptocurrency markets, consumer trust, and the perceived value of blockchain technology. My time in the UK enriched my pricing strategy, supply chain analytics, and business intelligence capabilities. I currently serve as a Guest Lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia, where I teach postgraduate students on consumer emotion analytics and market intelligence, blending academic research with real‑world industry applications and advanced data tools. I have gained hands‑on experience at the Bank of China, a Big Four accounting firm, a leading ESG consultancy, China’s top education consultancy, and a private equity fund, giving me a well‑rounded profile across both academic and corporate landscapes.…I am a multidisciplinary researcher and practitioner with a strong foundation in Nuclear Science, a Master’s in Business Analytics and Big Data, and a PhD focus on blockchain market applications. I combine rigorous analytical thinking with practical business and data analytics skills, having worked across auditing, ESG consulting, and industry research. I’ve gained deep insights into energy, retail, automotive manufacturing, and healthcare—particularly in healthcare IPO contexts in China. During my doctoral studies, I specialized in blockchain market applications, exploring cryptocurrency markets, consumer trust, and the perceived value of blockchain technology. My time in the UK enriched my pricing strategy, supply chain analytics, and business intelligence capabilities. I currently serve as a Guest Lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia, where I teach postgraduate students on consumer emotion analytics and market intelligence, blending academic research with real‑world industry applications and advanced data tools. I have gained hands‑on experience at the Bank of China, a Big Four accounting firm, a leading ESG consultancy, China’s top education consultancy, and a private equity fund, giving me a well‑rounded profile across both academic and corporate landscapes.

Available to hire

I am a multidisciplinary researcher and practitioner with a strong foundation in Nuclear Science, a Master’s in Business Analytics and Big Data, and a PhD focus on blockchain market applications. I combine rigorous analytical thinking with practical business and data analytics skills, having worked across auditing, ESG consulting, and industry research. I’ve gained deep insights into energy, retail, automotive manufacturing, and healthcare—particularly in healthcare IPO contexts in China.

During my doctoral studies, I specialized in blockchain market applications, exploring cryptocurrency markets, consumer trust, and the perceived value of blockchain technology. My time in the UK enriched my pricing strategy, supply chain analytics, and business intelligence capabilities. I currently serve as a Guest Lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia, where I teach postgraduate students on consumer emotion analytics and market intelligence, blending academic research with real‑world industry applications and advanced data tools. I have gained hands‑on experience at the Bank of China, a Big Four accounting firm, a leading ESG consultancy, China’s top education consultancy, and a private equity fund, giving me a well‑rounded profile across both academic and corporate landscapes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Chinese

Fluent

Work Experience

Market Analyst at Haitian Construction Consulting Co., Ltd.

December 1, 2018 - December 1, 2018

Conducted a comprehensive operational analysis of 10 engineering firms by reviewing annual reports, conducting structured interviews with key personnel, and distributing targeted stakeholder questionnaires. Identified critical success factors, bottlenecks, and strategic differentiators in project execution, supply chain coordination, and financial health. Built a predictive model to forecast progress and performance of ongoing projects using historical data and development patterns. Delivered data-driven investment recommendations aligned with clients' risk appetite and project timelines, improving client portfolio returns.

Market Consulting Intern at Bank of China Beijing

July 1, 2019 - July 1, 2019

Engaged with customers to identify pain points, analyzed problems with the project team, organized meetings, and provided feedback to strengthen client relationships. Conducted market research to identify target demographics, engaged with diverse customer segments through multiple channels, and translated insights into tailored product recommendations; supported CRM tracking for timely follow-ups.

Market Consulting & A-level Teacher at New Channel International Education Group

January 1, 2021 - January 1, 2021

Delivered high-quality instruction in A-level physics, statistics, and economics for British college entrance examinations; mentored 16 students, all of whom achieved A* grades; designed customized lesson plans and led remote sessions; integrated data-driven approaches to track student progress.

Auditor / IPO Advisory at Ernst & Young (China Assurance)

April 1, 2022 - April 1, 2022

Participated in financial due diligence and risk assessment across multiple audits; contributed to the IPO project for a medical company by researching market conditions, financials, and competitiveness to maximize listing attractiveness; supported internal controls evaluation across real estate, retail, automotive, new energy, and medical sectors.

Data Analyst at Insurance Company (Guildford)

January 1, 2020 - January 1, 2020

Used R to clean and preprocess customer data; visualized results and performed predictive analyses using ML to inform homeowners insurance sales strategies; provided actionable business recommendations.

Supply Chain Optimization Consultant at Pasta Company (London)

November 1, 2019 - November 1, 2019

Led a 4-member team to develop a supply chain optimization solution for a UK pasta manufacturer; applied predictive analytics and simulation to optimize production planning, inventory, and logistics; delivered data-driven recommendations to improve efficiency and reduce costs.

Pricing & Sales Analyst at British e-commerce (Amazon)

September 1, 2020 - September 1, 2020

Analyzed 17–20 years of e-commerce data; visualized pricing trends with R, compared price differences across merchants, and used ML to understand historical pricing patterns; proposed daily pricing strategies to maximize sales revenue.

Guest Lecturer at Universiti Teknologi Malaysia

August 1, 2015 - August 1, 2015

Invited to lecture postgraduate students on consumer sentiment analysis and market intelligence; delivered sessions on emotional analytics, behavioral segmentation, and data-driven market strategy; designed teaching materials bridging academic research with industry case studies; engaged students in hands-on analytics tasks.

Senior Industry Analyst at China Business Alert

August 31, 2023 - August 31, 2023

Led in-depth analyses of manufacturing, retail, automotive, and internet industries; authored industry reports informing client decisions. Reports published on WeChat garnered over 1.5 million views, earning recognition as an authoritative industry expert.

Guest Lecturer at Azman Hashim International Business School, Universiti Teknologi Malaysia (AHIBS)

August 1, 2025 - August 1, 2025

Invited to lecture postgraduate students on consumer emotion analytics and market intelligence; integrated academic research with industry examples; designed materials leveraging advanced data tools.