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I approach marketing analytically before it is creative. I ask what behavior we are trying to change, in whom, and why they'd change it. That question shapes everything from architecture to media mix to how we measure success. I treat marketing as a business function with accountability to revenue and brand equity, not a service department that produces visuals on demand. I lead cross-functional teams across Montenegro, the Balkans, and Turkish markets to build pragmatic, multi-channel campaigns and partnerships that deliver measurable results.…I approach marketing analytically before it is creative. I ask what behavior we are trying to change, in whom, and why they'd change it. That question shapes everything from architecture to media mix to how we measure success. I treat marketing as a business function with accountability to revenue and brand equity, not a service department that produces visuals on demand. I lead cross-functional teams across Montenegro, the Balkans, and Turkish markets to build pragmatic, multi-channel campaigns and partnerships that deliver measurable results.

Aleksandra Milaković

Brand Strategist, Marketing Strategist, Content Strategist, +2

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I approach marketing analytically before it is creative. I ask what behavior we are trying to change, in whom, and why they'd change it. That question shapes everything from architecture to media mix to how we measure success. I treat marketing as a business function with accountability to revenue and brand equity, not a service department that produces visuals on demand. I lead cross-functional teams across Montenegro, the Balkans, and Turkish markets to build pragmatic, multi-channel campaigns and partnerships that deliver measurable results.…I approach marketing analytically before it is creative. I ask what behavior we are trying to change, in whom, and why they'd change it. That question shapes everything from architecture to media mix to how we measure success. I treat marketing as a business function with accountability to revenue and brand equity, not a service department that produces visuals on demand. I lead cross-functional teams across Montenegro, the Balkans, and Turkish markets to build pragmatic, multi-channel campaigns and partnerships that deliver measurable results.

Available to hire

I approach marketing analytically before it is creative. I ask what behavior we are trying to change, in whom, and why they’d change it. That question shapes everything from architecture to media mix to how we measure success.

I treat marketing as a business function with accountability to revenue and brand equity, not a service department that produces visuals on demand. I lead cross-functional teams across Montenegro, the Balkans, and Turkish markets to build pragmatic, multi-channel campaigns and partnerships that deliver measurable results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Turkish

Advanced

Work Experience

Marketing Project Manager at One IT Solutions

January 1, 2022 - September 1, 2024

Led marketing strategy, communications, content, and international partner relations with One&Only, The Chedi, Regent, and global travel agents and tour operators. Developed Google Ads strategy and localized copy for TF Capital / TF Trader; Built a EUR 80K go-to-market plan for NYX Ecom; Responsible for brand strategy, campaign management, copywriting (EN/BCS), performance tracking, and stakeholder communications. Managed end-to-end lifecycles for web and mobile applications, aligned delivery with market needs and business objectives. Spearheaded programmatic advertising initiatives for mobile app and gaming clients; built advertiser–publisher partnerships to optimise revenue. Led cross-functional teams using agile methodologies. Managed international real estate investment projects and maintained high-level communications with government authorities to secure approvals and navigate regulatory frameworks.

Strategic & Analytical Marketing Executive at One Podgorica

May 1, 2019 - September 1, 2019

Strategic & Analytical Marketing Executive responsible for shaping marketing strategy and analytics during the Montenegro rollout; collaborated with local and international partners to drive investments and tourism initiatives.

Marketing Project Manager at One Podgorica

September 1, 2019 - December 1, 2020

Led marketing strategy and program execution for Montenegro's One Podgorica; managed event communications, content, and international partnerships in line with the Luxury Travel Summit Montenegro 2026 initiative.

Account Manager at Adwe IT Systems

October 1, 2016 - March 1, 2018

Led multi-channel campaigns positioning Montenegro for investment, tourism, and hospitality audiences; managed restaurant promotions and product campaigns; supported ERP/finance solutions with social media, events, webinars, and PR.

Marketing Project Manager at Digital Town

October 1, 2018 - January 1, 2019

Led marketing initiatives for hospitality and tech clients in the USA (remote); drove multi-channel campaigns and contributed to ERP/FinTech projects with a focus on market positioning and ROI.