Aleksandra Milaković
I approach marketing analytically before it is creative. I ask what behavior we are trying to change, in whom, and why they'd change it.
About
I approach marketing analytically before it is creative. I ask what behavior we are trying to change, in whom, and why they’d change it. That question shapes everything from architecture to media mix to how we measure success.
I treat marketing as a business function with accountability to revenue and brand equity, not a service department that produces visuals on demand. I lead cross-functional teams across Montenegro, the Balkans, and Turkish markets to build pragmatic, multi-channel campaigns and partnerships that deliver measurable results.
- 5 years' experience
- Joined April 2026
Languages
- EnglishFluent
- TurkishAdvanced
Industry experience
- Travel & Hospitality
- Software & Internet
- Professional Services
- Real Estate & Construction
- Media & Entertainment
Work experience· 5 roles
Led marketing strategy, communications, content, and international partner relations with One&Only, The Chedi, Regent, and global travel agents and tour operators. Developed Google Ads strategy and localized copy for TF Capital / TF Trader; Built a EUR 80K go-to-market plan for NYX Ecom; Responsible for brand strategy, campaign management, copywriting (EN/BCS), performance tracking, and stakeholder communications. Managed end-to-end lifecycles for web and mobile applications, aligned delivery with market needs and business objectives. Spearheaded programmatic advertising initiatives for mobile app and gaming clients; built advertiser–publisher partnerships to optimise revenue. Led cross-functional teams using agile methodologies. Managed international real estate investment projects and maintained high-level communications with government authorities to secure approvals and navigate regulatory frameworks.
Led marketing strategy and program execution for Montenegro's One Podgorica; managed event communications, content, and international partnerships in line with the Luxury Travel Summit Montenegro 2026 initiative.
Strategic & Analytical Marketing Executive responsible for shaping marketing strategy and analytics during the Montenegro rollout; collaborated with local and international partners to drive investments and tourism initiatives.
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