I’m a Senior Motion Designer with 12 years’ experience across advertising, broadcast and post-production, bringing a multidisciplinary skillset that spans 2D + 3D motion design, video editing, graphic design and concept development. I’m comfortable contributing across a project lifecycle from concept through to final delivery. I’m passionate about crafting design-led, concept-driven and brand-focused motion solutions that engage audiences through creativity, communicate ideas with clarity, and connect emotionally through storytelling. I’m a natural problem-solver with a collaborative mindset, and I’m looking for opportunities where strategy, storytelling and visual communication intersect.…

Alex Ardino

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I’m a Senior Motion Designer with 12 years’ experience across advertising, broadcast and post-production, bringing a multidisciplinary skillset that spans 2D + 3D motion design, video editing, graphic design and concept development. I’m comfortable contributing across a project lifecycle from concept through to final delivery. I’m passionate about crafting design-led, concept-driven and brand-focused motion solutions that engage audiences through creativity, communicate ideas with clarity, and connect emotionally through storytelling. I’m a natural problem-solver with a collaborative mindset, and I’m looking for opportunities where strategy, storytelling and visual communication intersect.…

Available to hire

I’m a Senior Motion Designer with 12 years’ experience across advertising, broadcast and post-production, bringing a multidisciplinary skillset that spans 2D + 3D motion design, video editing, graphic design and concept development. I’m comfortable contributing across a project lifecycle from concept through to final delivery.

I’m passionate about crafting design-led, concept-driven and brand-focused motion solutions that engage audiences through creativity, communicate ideas with clarity, and connect emotionally through storytelling. I’m a natural problem-solver with a collaborative mindset, and I’m looking for opportunities where strategy, storytelling and visual communication intersect.

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Language

English
Fluent

Work Experience

Freelance Senior Motion Designer at Alex Ardino Design & Motion
July 1, 2023 - Present
Independent Senior Motion Designer delivering strategic motion solutions across animation, video editing, graphic design, asset creation, sound design and concept development for brands, campaigns and explainers. Manages business development and delivery including CRM outreach, proposals, social content, portfolio development, client relationships and project handover. Worked with clients including Akcelo, R/GA Sydney & Tokyo, Sky News, Voyager, We Are Social, and major brands such as Adidas, Australian Army, McDonald’s, QANTAS, Red Bull, Spotify, Tourism Australia, TikTok and Westpac. Highlights include a Ramsay Health Care internal explainer (4+ minutes) delivered from script breakdown through final delivery; an iRock Entertainment ‘Ivy Thursdays’ Neon Arcade rebrand and event graphics package; and a ‘Screamfest’ Halloween festival package with a cohesive 3D motion identity rolled out across campaign, social and live event environments.
Senior Motion Designer at M&C Saatchi Sydney
August 1, 2021 - June 30, 2023
Senior Motion Designer working independently delivering complete roll-outs of motion and static digital assets across formats and specifications, reporting to the Studio Design Director/Studio Manager. Delivered social content, Digital OOH, scalable dynamic content, promotional videos, hype reels, infomercials, multi-screen content, EDM gifs, infographics, presentation graphics, B2B communications, explainers, TVC graphics, UI platform animations, animation templates, icon creation/animation, and event promotion content, including 3D spatial animation.
Freelance Motion Designer at Alex Ardino Design & Motion
June 1, 2019 - August 1, 2021
Freelance Motion Designer working with agencies including DDB, Leo Burnett, R/GA and Traffik, delivering end-to-end motion design and post-production outputs such as case study videos, social response content, style development, animation, editing, grading and sound. Produced campaign assets aligned to brand for clients including iRock Entertainment/Red Bull, Solotel/Opera Bar and Lifespan Financial Planning. Highlights include an Ikea case study video (footage sourcing through style development, kinetic type, stop motion, editing, grading and sound), Uber Eats social response lab case study video, and a TikTok campaign social roll-out featuring versioning and story development.
Lead Motion Designer at Chimney Group Sydney
November 1, 2018 - August 1, 2019
Led the graphics department as the sole motion designer delivering high-end video projects and advertising communications. Produced explainer and brand videos end-to-end including visual concept development, design, animation, grading, editing, and sound; also created showreels and modular motion brand systems to streamline social content creation.
Lead Motion Designer & Editor at DK Advertising
April 1, 2017 - October 31, 2018
Delivered diverse video projects including commercials (broadcast/cinema/online), brand videos, tutorials, inductions, documentaries, interviews, explainers, and 2D animations for clients such as Toshiba, Best Western Hotels, Mercedes-AMG, Timezone, Brydens Lawyers, OzCar, and Mongrel Boots. As a small agency lead, delivered end-to-end production across design, branding, motion design, editing, grading, script/storyboarding, and sound; developed workflows for efficiency.
Motion Graphics Designer (Freelance) at SBS (Special Broadcasting Service)
May 2, 2016 - November 30, 2016
Worked in Creative Services producing promos, show and campaign graphics across broadcast and online platforms for SBS channels (including SBS2, Food Network, NITV, World Movies and On Demand). Also supported SBS World News with daily on-air graphics and animation. Created and maintained broadcast templates, built social graphics templates and style guides for reporters, delivered promotional program graphics, created brand logo animation for Foody Faves, and produced SBS2 brand bumpers.
Sole Graphic Designer (Contract) at Clovelly Hotel
March 3, 2015 - July 25, 2015
Clovelly Hotel rebrand and collateral including handcrafted logo design, supporting style guide, print and digital marketing collateral, social assets and in-venue assets such as handheld menus, display menu boards, posters and fliers plus digital screens.
Graphic & Motion Designer (Freelance) at iRock Entertainment
June 12, 2014 - March 17, 2017
Freelanced for iRock Entertainment as primary client for a decade-long partnership beginning during final year of study. Delivered rebrand support (logo design/versioning and style guides) and created reusable static and animated brand assets and templates for social content and event marketing. Produced static/animated marketing collateral including digital OOH screen animation assets for events and supporting print collateral.
Graphic Design Intern at Studio Persona
May 14, 2014 - November 19, 2014
Graphic design internship. Designed a 74-page Mercury Cafe Racer user manual including technical drawings as part of final year study.

Education

B.E. Project Engineering and Management (Civil) at The University of Sydney
January 1, 2002 - January 1, 2005
AWARD School at AWARD School
January 1, 2019 - January 1, 2019
Animation Bootcamp at Creative The School Of Motion
October 5, 2020 - December 26, 2020
Cinema 4D Basecamp at Creative The School Of Motion
March 3, 2020 - June 24, 2020
Cinema 4D Ascent at Creative The School Of Motion
January 1, 2025 - March 29, 2025
Advanced Diploma / Diploma / Cert 4 Graphic Design & Communication at Design Centre Enmore
January 1, 2012 - January 1, 2014

Qualifications

Animation Bootcamp
January 1, 2021 - August 15, 2026
Cinema 4D Basecamp
January 1, 2020 - August 15, 2026
Cinema 4D Ascent
January 1, 2025 - August 15, 2026
Award School
January 1, 2019 - August 15, 2026

Industry Experience

Media & Entertainment, Travel & Hospitality, Professional Services, Real Estate & Construction, Healthcare, Government, Education, Other, Retail
    Alex Ardino | Showreel
    Showreel Breakdown Showreel projects in chronological order from timecode. Check out the full project here Client: Bundaberg Rum Agency: Leo Burnette 0.33 Case Study: Say Cheers To Friday Beers A personal project exploring exploring kinetic type 0.36 Project: 15 Minute Mindsets | Cast Study Video Client: Ikea Agency: Traffik 0.37 Project: Fletcher Property Group | Logo Animation Client: Fletcher Property Group Direct to client] 0.39 Case Study: The 4 Easy Steps To Successful Living A personal project exploring the art of smooth animation transitions 0.42 Case Study: Life in 2020 (it’s a metaphor) A personal project exploring the importance of contrast in speed and spacing. 0.44 Case Study: Cow Blast A personal project exploring the animation principles of “Anticipation & Overshoot”. 0.45 Project: Buzz Speaker Hire | Logo Animation Client: Buzz Speaker Hire Direct to client] 0.48 Case Study: Nightmare On Kellett Street | Promo Video A personal project to promote my annual halloween party of the same name 0.49 Case Study: Explain.Ly “3 Camping Tips” | 3D Explainer Video This was the final project the course C4D Basecamp from School of Motion in which we implemented all the skills we learnt to build and animate an explainer video in Cinema 4D from end to end. 0.53 Case Study: City Sights & Neon Lights A personal project exploring the potential of MoGraph tools in C4D by building and animating a futuristic city 0.57 Case Study: Personal Space Invaders A personal project exploring different camera moves in C4D 1.02 Case Study: The Ministry of Eye Control | Animation Loop Personal Project exploring the animation principle of ‘Eye Trace’ 1.07 Showreel Outro Personal Branding Endframe 01.12 Case Study: Cow Blast A personal project exploring the animation principles of “Anticipation & Overshoot” Disclaimer: Music track “Jelly” used with permission from the artist Opiou.…
    Alex Ardino | 2025 Recap Reel
    *2025 you were a hell of a ride!* This reel showcases some of my highlights freelancing in 2025 including my most inspirational and challenging client projects, as well as some portfolio work involving continued development in character animation and 3D skills using C4D from the C4D Ascent course I took at the beginning of the year by School of Motion. From case studies to explainers, campaign rollouts to motion branding, hype reels to animated infographics, it’s been a year of sharpening skills, refining my approach and crafting work I’m proud of. To view individual projects please visit my website Portfolio Work: Rig & Animate Characters in Tennis Scene 0.30 Case Study: SOM Sound - 3D Logo Animation Aim: Personal Project exploring ’soft body dynamics’ in Cinema4D physics simulation to create a logo animation for s sound product company. Originally an assignment from C4D Ascent by School of Motion. 0.37 Case Study: Fields of Growth Aim: Personal Project exploring Matrix Cloners, Vertex Maps, Growth Effectors and more to create a fully editable landscape non destructively that ‘grows’ on. Originally an assignment from C4D Ascent by School of Motion. 0.41 Alex Ardino 2025 Recap Reel ‘Thank You’ frame. 0.44 Alex Ardino Design & Motion Endframe. ExplainerVideo Advert MotionBranding Animator VideoEditor GraphicDesigner AfterEffects PremierPro Illustrator Photoshop Cinema4D…
    Ramsay Health Care: Future Customer Journey - Explainer Animation
    Overview Ramsay Health Care, a leading multinational health care provider, brought me onboard directly to create for them a 4 minute internal animated explainer animation from visual concept to delivery that outlined their vision of a future customer’s journey as a concept in their newly proposed AI-led digital ecosystem. Even in this new world of AI driven digital first solutions, Ramsay succeeds in bringing it back to ‘people caring for people’. To see the full project visit my website. My Involvement As the sole graphic & motion designer on this project, I conceptualised, designed and animated a 4+ minute internal explainer video from script to final delivery, that translated Ramsay’s future customer journey strategy into a clear, engaging visual narrative. Delivered within a two-week turnaround, the project established a cohesive design system to communicate complex digital healthcare concepts across multiple touchpoints. Key Responsibilities - Script Breakdown, concept, design, animation and sound of a 4+ minute strategic internal explainer video. - Created unified design system, 60+ storyboards, sub-brand icon suite, health data icon suite and platform UI. - Crafted narrative-led animation, 2D character animation, visual metaphor translation, motion branding and strategic elements. Final Scene *Simon’s Story Comes Full Circle Thanks To Ramsay's Digital Ecosystem* This visual transformation of Simon’s ‘End Goal’ (being able to play tennis again) into the same Sub-Brand Icon Circle Lockup’ from the video intro via the tennis ball’s trajectory from Simon’s winning hit is a defining moment in the piece where we come full circle with a full appreciation of the transformational power behind Ramsay’s sub-brand collection in the future customer journey. https://vimeo.com/1131563293 Sub-Brand Icon Creation I created a bespoke set of icons to represent the individual sub- brands of RHC’s Future Customer Journey, each with their own distinctive colours and represent different categories of health services. https://vimeo.com/1218502046 Health Data Icons & Platform UI Creation I created a set of health data icons used across the video. I also created an AI Referral button used to transition between scenes. it consisted of a paper aeroplane icon (symbolic emails) with two stars (symbolic of AI). https://vimeo.com/1218502508 Video VS Storyboard This video displays the 70+ Storyboards I created as they appear in time above the animation. From this it’s easy to identify both clear systems in the design as well as how animation has been used to bring the boards to life. https://vimeo.com/1109262073 ExplainerAnimation CorporateAnimation CharacterAnimation Iconography Storyboard MotionDesigner 2DAnimator GraphicDesigner…
    Bespoke Logo Animations | Various
    Peckish: The Lighter Way To Snack - Logo animation Client: Peckish Agency: Dig Project: I developed a playful logo animation built around Peckish’s signature ‘crunchy’ cracker moment, using sharp movement and triangular shapes drawn from the brand’s packaging. The dot of the ‘i’ drives the action, slingshotting through the logo before triggering the final crunch and wordmark reveal. https://vimeo.com/1163877543 Buzz Speaker Hire - Logo animation Client: Buzz Speaker Hire Direct To Client] Project: I used the record and lightning bolt to bring the logo to life, with animation and sound capturing its Fun, Energetic and Family personality. Playful movement brings Fun, dynamic pacing creates Energy, while multiple lightning bolts coming together as one represent Family. https://vimeo.com/894799895 Voyager SD - Logo Animation Client: Voyager SD Direct To Client] Project: I developed the logo animation as the brand’s ‘motion DNA’, using morphing letterforms, colour wipes and precision lines to reflect the process of screen printing. Custom sound design blends hip hop with mechanical dubstep to capture its ‘Manufacturing Meets Culture’ identity. https://vimeo.com/926910727 SOM Sound - 3D Logo Animation Case Study Project: Created using Cinema 4D’s soft body dynamics, exploring realistic physics simulations to create organic, tactile movement. I also developed the sound mix to drive the animation, applying techniques developed during School of Motion’s C4D Ascent course. https://vimeo.com/1070981308 Screamfest - 3D Logo Animation Client: iRock Entertainment Direct To Client] Project: I developed the campaign’s primary logo animation in Cinema 4D, transforming the 3D logo into a layered, animated identity with melting red goo, independent letter movement and atmospheric Halloween details. The animation became the campaign’s most used visual asset, adapted across multiple backgrounds and variations. https://vimeo.com/1033322153 Ivy Thursdays "Neon Arcade" - Logo Animation Client: Ivy / Merivale Agency: iRock Entertainment Project: I designed and animated the Ivy Thursdays logo around an 80s retro futuristic Neon Arcade aesthetic, drawing on visual references from Tron and early Star Wars. Neon tube elements draw on and flicker while the ‘10 years’ mark adds a glitchy pixel texture, before the animation loops through a jump into hyperspace. https://vimeo.com/1207243202 Fletcher Property Group - Logo Animation Client: Fletcher Property Group Direct To Client] Project: I combined 3D and 2D animation to transform the castle icon from a spinning gold object into its flat logo form, using particles, radial blur and a wipe transition to create a sense of prestige and mystery. https://vimeo.com/535168543…
    Voyager Supply & Decoration | Motion Brand Toolkit
    *Bespoke Motion Brand Assets for VoyagerSD Screen Printing Company designed to keep content feeling fresh and consistent like new prints coming off the press!* To see the full project please visit my website. Challenge Voyager SD is a premium custom decorated garment supplier with a strong established visual identity, but no defined motion language or system to translate the brand into engaging, consistent and efficient video content. Approach I developed a bespoke Motion Brand Toolkit (MBT) built around a ‘Layered Sliding Screens’ concept inspired by screen printing, translating Voyager’s ‘Sharp but Raw’ personality and ‘Manufacturing Meets Culture’ positioning into a flexible motion system. Outcome The toolkit established a scalable library of reusable assets and templates for social content and video marketing collateral, improving future production efficiency while ensuring enhanced brand consistency and expression across various platforms as well as between Voyager’s key service areas. List of Motion Brand Assets & Templates created for this project: - Brand Ident - Editable Brand Template - Text Super - Editable Brand Template - Split Screen Text Super - Editable Brand Template - _‘Hot Tip’_ Descriptor - Editable Brand Template - Logo Animation - Evergreen Brand Asset - Endframe - Editable Brand Template - Wipe Transition - Reusable Brand Asset Screen Printing Social Reel An example of a social video created using the MBT’s animated assets, combining fast paced cuts and informative text graphics to promote Voyager’s Screen Printing service. https://vimeo.com/923670554 Isolating Motion Brand Assets A side by side comparison showing the finished Screen Printing reel alongside the Motion Brand Assets used to create it. https://vimeo.com/1202315169 Logo Animation Establishes Voyager’s ‘motion DNA’, combining morphing forms, colour wipes, measured linework and a hybrid hip hop/mechanical soundscape to reflect its printing processes, service categories and ‘Manufacturing Meets Culture’ identity. https://vimeo.com/918163630 https://vimeo.com/926910727 Brand Ident A dynamic intro combining Voyager’s visual language through an evolving grid of ‘sliding windows’, capturing its ‘Sharp but Raw’ personality and ‘Manufacturing Meets Culture’ positioning while driving engagement and brand awareness. https://vimeo.com/918151755 Endframe A branded endframe designed to drive social traffic to the website and convert followers into customers. https://vimeo.com/922330480 _‘Hot Tip’_ Descriptor Graphic Template An editable animated template combining text, imagery and Voyager’s geometric grid to create engaging, informative content. https://vimeo.com/923590642 MotionBranding LogoAnimation SocialVideo 2DAnimation VideoEditing…
    irock Entertainment | Ivy Thursdays “Neon Arcade” Rebrand & Event Graphics Package
    I was privileged to be asked to rebrand Australia’s biggest weekly clubbing event Ivy Thursdays a second year in a row and commemorate their 10 year anniversary, developing a new Neon Arcade’ theme with it’s ‘Retro Futuristic Gamified’ vibe. https://vimeo.com/1207242648 MY INVOLVEMENT I developed the complete visual identity and motion brand system for the 10th anniversary of Ivy Thursdays in ‘Neon Arcade’ theme, following my successful creation of the previous year’s GLI.TCH theme. The project spanned campaign, experiential and operational applications, delivering a cohesive brand across digital, print and venue environments from concept through launch. KEY RESPONSIBILITIES • Led creative research, concept development, branding, logo design, key visuals and motion system creation. • Launch and ongoing social and campaign assets, motion templates, promotional collateral across digital and print. • Experiential and operational in-venue bespoke animations and motion brand assets including LED screens, VJ projection assets, large club entrance event animation, drink menus, bespoke event cocktail promo animation, Red Bull sponsored promo content, monthly DJ lineups templates + roll-out and headline artists templates + roll-out. https://vimeo.com/1210024214 Neon Arcade - Live LED Screen Animations This reel showcases the live LED screen animations and motion brand assets I created for Ivy Thursdays Neon Arcade, displayed across the venue for over a year. I developed a bespoke motion brand system that brought the Neon Arcade theme cohesively from digital campaigns and marketing through to weekly live events, supplying VJs with individual motion assets to project, layer and remix across the multi screen stage and Ivy’s ceiling high main screen. DELIVERABLES My work inside the venue included various digital collateral including: • Suite of animated ‘key visual’ motion brand assets for VJ visual projection • 3D Neon Boombox animation often played to support the dancers • Drink Menu screen animations • Red Bull Vodka Screen Animations • Ivy Entrance Animation • Headline Artist Animations • Monothly DJ Lineup Animations • Thurs Tea Drink Animation •Printed assets: Posters, Bartender T-Shirts, Drink Cards, VIP wrist bands and printed tickets Ivy Thursdays Neon Arcade - Key Visual Promo Teaser Reel https://vimeo.com/991373595 Ivy Thursdays: Neon Arcade - Key Visual Venue Entrance Animation https://vimeo.com/1207242498 https://vimeo.com/1034374592 Ivy Thursdays - Neon Arcade - Logo Animation https://vimeo.com/1207243202 https://vimeo.com/1074564737 Headline Artist Reel Template https://vimeo.com/1037676533 Headline Artist Looping Animated Poster Template https://vimeo.com/1034374362 https://vimeo.com/1035127494 Monthly Lineup - Templated Animation Loop https://vimeo.com/1034374436 https://vimeo.com/1035127840 Drinks Menu - Templated Animation Loop https://vimeo.com/1034374485 EventGraphics Branding…
    Minderoo | Australian Resilience Corps - Social Video
    During my time at M&C Saatchi Sydney agency as senior motion designer I was honoured to work on this conceptually engaging social video that incorporates an abstract line animation for Minderoo in response to the floods that had recently occurred at the time in NSW and Queensland causing much misery and destruction amongst local communities. https://vimeo.com/870563015 https://vimeo.com/848260768 https://vimeo.com/919512956 In this piece, as the abstract line animation leads us through the story, the music and animation work together to capture a sombre tone portraying the seriousness of the devastation left by the floods, yet the animating lines that branch out from the Australian Reslience Corps logo mark signify hope as they continuously search in every direction for a solution to the problem at hand. It was very fulfilling to work on a purposeful project like this to help people affected by a natural disaster. Asset Management / Design / Animation / Sound] (Art Direction - Tim Batterham from M&C Saatchi Sydney) 2DExplainerAnimation AbstractLineAnimation SocialVideo…
    Big W | “Make a little Magic” - Digital Campaign Roll-Out
    During my time at M&C Saatchi Sydney agency as senior motion designer I was lucky enough to roll out all video and static assets for this fun and exciting campaign, about a boy who was cursed with a special power where everything he touches turns to Christmas… what a problem to have! I delivered a large-scale Christmas campaign combining 3D animation, 2D brand assets, particle effects and live action compositing to create a magical and nostalgic visual experience. Developed dynamic campaign content across multiple formats, balancing creative storytelling with the requirements of high-volume digital distribution. https://vimeo.com/847905224 https://vimeo.com/847904643 https://vimeo.com/847902394 KEY RESPONSIBILITIES • Liaising with Re 3D studio to direct product model import, I developed complex animations involving a collection of 3D animated products circling a keyed-out character while balancing visual harmony, product visibility and spatial movement across each frame in a chaotic scene. • Produced a broad suite of static and video assets across digital platforms, optimised for multiple products and messages. • Managed scalable dynamic content workflows through Google Marketing Platform balancing production efficiency and quality. MY INVOLVEMENT: Asset Management / Design / Animation / Editing / Compositing The whole campaign has a magical and nostalgic feel which I tried to capture in the animation bringing 3d elements, live footage and particle effects together. The campaign was featured in Campaign Brief (link below) which lists the full credits (I was pleased to get a mention as the senior motion designer) and shows the full length TVC. One of the biggest challenges was animating the opening scene where we have all the many various 3D Christmas objects flying out of the bauble at top speed then slowing down as they continue on their trajectory in 3D space. While the elements were created in Cinema 4D, the animation was done in After Effects. It was crucial here to ensure that the elements continuously maintained a balanced layout across the screen while maximising visibility and recognition of each object at all times. To achieve this, each individual object’s trajectory, orientation, speed and rotation was controlled at high level while frame by frame for overall effect. This process needed to be done bespoke for every screen size, it really got me in the zone! SocialVideo MotionDesigner DigitalCampaignRollOut 2DAnimator 3DAnimator VideoEditor…
    BWS | Big Wonderful Summer - Value Campaign - Digital Campaign Roll-Out
    During my time at M&C Saatchi Sydney agency as senior motion designer, I was tasked with rolling out this fun, dynamic and engaging Summer campaign for BWS. Different aspects of the Aussie Summer were portrayed using different animating icons that related to BBQ, Beach and Christmas respectively. The campaign used a different catchy acronym title beginning with the letters ‘BWS’ for different outputs depending on the category it fell into (E.g. Beers With Summer for beers, Best With Sunshine for ciders, Breezy Weekend Sippers for RTD drinks etc), which I designed and animated. https://vimeo.com/849334102 https://vimeo.com/899722961 I delivered a large-scale value campaign across multiple digital and print touchpoints, adapting creative assets for five product categories, 3 creative directions and a wide range of formats. Developed a modular motion system to support efficient campaign roll-out and scalable dynamic content production. KEY RESPONSIBILITIES • Created modular motion assets including animated logo, kinetic type templates, illustrations, backgrounds and value mechanics. • Adapted and rolled-out static and animated campaign assets across social, digital OOH, online, owned channel and point of sale. • Managed scalable dynamic content workflows through the Smartly platform, balancing production efficiency and quality. MY INVOLVEMENT Asset Management / Storyboard Design / Logo Animation / Kinetic Typography System / Animation / Sound The purpose of the campaign was to display value in a very wide selection of sale items across the categories of Beer, Wine, Spirits, RTD and Cider in a range of sizes, formats and media types. The animation was also incorporated into a dynamic content platform that was used to streamline the export process of a high volume of products and significantly further the reach of the campaign at the same time. In this large campaign I was involved with creating both video and static deliverables for social, DOOH, online and owned assets. Throughout the campaign I designed all the storyboards from concept mockups provided and animated them consistently. I also made the Big Wonderful Summer logo animation along with all the other BWS Text Acronym animations as well. 2DAnimation SocialVideo DigitalCampaignRollout AfterEffects…
    Bespoke 2D Animations
    A series of personal animation projects that I created from beginning to end myself involving concept, asset creation, design, animation and sound. Grow Your Business | FinTech Explainer Loop Created to inspire growth as businesses take off with fresh new budgets in the new Financial Year. The inspiration for the animation came from a series of explainer videos that I created for a client in the FinTech space. Combining a modern and minimal visual style with sleek and snappy 2D motion, this simple yet sophisticated aesthetic helps bring clarity to complex financial and tech concepts. Fast, Focused, Flexible & Ready For Take Off! 🚀 https://vimeo.com/1197276804 Take Action | Animation Loop I created this fun little animation loop to take the opportunity to wish everyone all the best in the new year and kick some goals! The learning objective behind this personal project was to practice and explore secondary animation, which is used to emphasise and exaggerate the primary actions in an animation, and create a more compelling performance. Drawing out anticipations and overshoots to amplify the feeling of a primary action, speed lines when things are moving fast, bursts on impact, a bounce here, a wobble there, some vibrations, smoke and explosions and all that good stuff! https://vimeo.com/916516133 https://vimeo.com/916518112 The Ministry of eye Control | Animation Loop Surrender your eyeballs. A case study exploring the animation concept of ‘Eye Trace’, a powerful tool which is basically the process or art of directing the viewers eyes across the screen to the right place at the right time, hence the notion throughout the animation of ‘controlling the eye’. This was originally an assignment as part of the Animation Bootcamp course I took through the School of Motion before it grew wings. https://vimeo.com/735644089 The 4 Easy Steps To Successful Living | Explainer A fun, dynamic, design focused animation originally created as a School of Motion Animation Bootcamp assignment exploring smooth transitions where we had to develop the missing Step 3 storyboard then animate. I reworked the whole design as a new aesthetic, and introduced new kinetic type lockups as intros and outros. https://vimeo.com/935748567 https://vimeo.com/935755717 Say Cheers To Friday Beers | Animation Loop Combining my hand crafted typography and animation skills, the core concept involved transitioning from a ‘sunny and cheerful’ Friday afternoon beers to a ‘dark and wild’ weekend party. The challenge was shifting elements like colour, copy and music to change the vibe, while keeping the layout, animation and type lockup design consistent. https://vimeo.com/872455400 https://vimeo.com/848268094 2DAnimation GraphicDesign Storyboard SoundDesign…