Alex Cox

Available to hire

I'm a Melbourne-based freelance photographer and designer with a strong focus on portrait, fashion, and event photography.

About

I’m a Melbourne-based freelance photographer and designer with a strong focus on portrait, fashion, and event photography.

With over three years of hands-on experience, I’ve worked with a range of clients—from clothing brands and professional models to major public events—bringing a creative and highly personalised approach to every project.

My photography stands out for its distinctive use of lighting, composition, and narrative styling, with a consistent goal to capture not just images, but mood and story. I’ve had the opportunity to shoot fashion campaigns and editorial portraits for local clothing brands, and my work has featured in live activations such as Kitchen Warehouse’s Grand Opening, where my event coverage helped capture the brand’s energy and connect with their broader audience. I also documented the vibrant Indonesian Festival, showcasing cultural celebration through detailed and dynamic imagery.

I’m currently studying a Bachelor of Design (Photomedia Major) at Swinburne University of Technology, where I’ve achieved High Distinctions (HD) in key units like Photography and Art Direction (80) and Typography for Print and Interactive Publication (80). I also hold a Diploma of Design from Swinburne, where I earned a High Distinction in Introduction to Photography (85) and Brand and Identity Design (82).

  • Joined July 2025

Industry experience

  • Retail
  • Media & Entertainment
  • Consumer Goods
  • Professional Services
  • Other

Projects · 3

For this Studio Portrait Photoshoot. I was responsible for capturing motion blur and movement for my client, creating a unique image of movement. Using different lighting set ups, I focused on showcasing the movement of my clients vision and inspiration while making it visually appealing. The final images was edited on Adobe Lightroom and Photoshop having to blend in multiple images and subjects to create this image here. #photo

  • Image Editor
  • Lighting
  • Photographer
  • +1

For the Kitchen Warehouse Grand Opening, I was responsible for capturing the key moments of the event—highlighting customer engagement, store layout, product displays, and the overall atmosphere of the day. My goal was to create vibrant, professional imagery that reflected the excitement and energy of the launch. Using a mix of candid and composed shots, I focused on showcasing the brand’s identity through warm lighting, dynamic angles, and customer interaction. The final images were used across Kitchen Warehouse’s website and social media platforms to promote the event and strengthen their visual presence within the community. #photo #event #portrait

  • Image Editor
  • Photographer
  • Photoshop Editor

I was the event photographer for the Indonesian Festival, capturing the vibrant energy, cultural performances, and community spirit throughout the day. My focus was on candid, emotion-filled imagery—highlighting traditional dance, food stalls, and audience engagement. Working in a dynamic outdoor setting, I used natural lighting and creative composition to produce a vibrant visual story of the event. The final images were used for post-event marketing and shared across social media platforms to promote future festivals and celebrate Indonesian culture. #photo #event

  • Photographer

Work experience

Event Photographer · FreelanceFeb 2025 – Present · 1 yr 10 mos

As an Event Photographer, I specialise in capturing authentic, high-energy moments at public and commercial events. I've covered major activations such as the Kitchen Warehouse Grand Opening and the Indonesian Festival, delivering vibrant, story-driven imagery that reflects the atmosphere and spirit of each occasion. My background assisting at The Photo Studio sharpened my technical skills in lighting, composition, and client interaction—allowing me to work efficiently in dynamic environments while maintaining a professional and creative approach.

Photo Editor/Retoucher · FreelanceFeb 2023 – Present · 3 yrs 10 mos

I'm a freelance photo editor and retoucher with strong skills in Adobe Lightroom and Photoshop, specialising in portrait and fashion imagery. I’ve edited work for clothing brands, models, and events like Kitchen Warehouse and the Indonesian Festival, focusing on clean, detailed, and visually engaging results. Currently studying a Bachelor of Design (Photomedia) at Swinburne University, I’ve achieved High Distinctions in key units like Photography and Art Direction, further refining my creative and technical editing abilities.

Portrait Photographer · FreelanceFeb 2022 – Present · 4 yrs 10 mos

Collaborated with clients to understand their vision and ensured final products met or exceeded expectations. Captured stunning images using various lighting techniques and creative compositions to create unique and distinctive visuals. Orchestrated on-location and studio shoots, managing tight schedules which demonstrated strong organisation and time management. Maintained 100% client satisfaction through clear communication and professionalism. Streamlined editing with advanced software tools like Photoshop and Lightroom to deliver work ahead or on time.

Education

Bachelor of Design · Swinburne University of Technology2024 – 2026
Diploma of Design · Swinburne University of Technology2023

Certifications and awards

Internship2025

As a Photographic Assistant at The Photo Studio, I supported senior photographers on both studio and location shoots, gaining hands-on experience in fashion, portrait, and commercial photography. My responsibilities included assisting with lighting setups, operating camera equipment, and ensuring clients felt comfortable and prepared during shoots.

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