Content Lead at InForm | Punters | Racenet

• Spearheaded video strategy, collaborating with industry giants like the Hong Kong Jockey Club (HKJC), Racing Victoria, Racing Queensland, and Racing and Wagering Western Australia (RWWA). • Took over Racenet's video content in June 2025, driving consistent month-on-month growth with the first three weeks of October eclipsing the previous month's performance and achieving 120% year-on-year growth during Everest and Caulfield Cup week. • Hosted and created Out The Gate, Racenet's flagship weekly racing preview show, delivering expert analysis and race predictions to a growing audience. • Assumed writing duties for Hong Kong racing previews for every Hong Kong Jockey Club meeting, providing comprehensive race analysis and betting insights. • Created Hong Kong Raceday, a short-form video series featuring my top two best bets for feature Hong Kong meetings, driving engagement and viewer retention. • Created content and worked on-site at major racing events including HKIR (Hong Kong International Races) and Champions Day, capturing exclusive behind-the-scenes footage and premium race coverage. • Developed successful short-form video series such as Rapid Racing, Group 1 in a Minute, and Punters Preview, which became cornerstone content for Punters and attracted high-profile sponsorships. • Hosted Hold All Tickets, Punters' flagship podcast, and YouTube show, leading to record audience numbers and a significant increase in viewership since I took over as host in 2023 until spring 2025. • Played a pivotal role in Punters' Spring 2024 success, achieving over 2 million video views, 3.4 million social media reach, and 8.4 million impressions on Twitter. • Launched and grew AFL Today and AFLW Today YouTube channels, gaining over 11,000 subscribers during the 2025 AFL season. • Host of AFLW Today and co-host on AFL Today, running three days a week during the AFL season and twice a week for the AFLW season, providing in-depth analysis and player features. • Developed a comprehensive video strategy for AFL Today and AFLW Today, driving growth in engagement and social media presence across multiple platforms. • Secured AFL media accreditation and worked closely with AFL clubs to feature players on AFLW Today, positioning the brand as a key player in AFL and AFLW content.

Racing Manager at Cadet Lodge / Greg Eurell Racing

Managed nationwide race programming, jockey bookings, and nominations/acceptances, ensuring smooth operations for client events. Maintained strong client relationships by providing regular updates via photos, videos, and weekly reports. Implemented workflow improvements using Ardex and Mi-Stable systems to boost efficiency and accuracy.

Relationship Manager & Business Development at Leneva Park

Strengthened client relationships through personalized communication and tailored updates. Worked with trainers and the Operations Manager to align training and racing programs for optimal outcomes. Represented Leneva Park at industry events, developing new business partnerships and increasing brand visibility.

On-Air Presenter & Social Content at Tabcorp Holdings Limited | Sky Racing

Delivered daily racing and sports broadcasts, emphasizing odds and statistics to engage viewers and build viewer loyalty. Managed Sky Racing’s Twitter account, producing timely and engaging content that fostered a strong online presence.

Lead Data Analyst & Form Analyst at Data Solutions

Led data analysis and form analysis to support racing decisions, delivering actionable insights and in-depth form reviews.