Alexandra F. Figueredo
Hi, I’m Alex, a Social Media & Marketing Strategist focused on storytelling, visibility, and community building for lifestyle, health/wellness, and mission-driven brands.
About
Hi, I’m Alex, a Social Media & Marketing Strategist focused on storytelling, visibility, and community building for lifestyle, health/wellness, and mission-driven brands.
As Founder of Mission Based Branding Institute, I lead integrated social media and marketing strategies to help clients attract and engage aligned customers and grow highly engaged communities. I collaborate with cross-functional teams to deliver branding and positioning that elevates client image and aligns with evolving market trends, producing high-impact content and promotional campaigns that strengthen brand presence.
My background includes social media and marketing strategy for beauty brands such as Lemongrass Spa, health/wellness businesses such as Belly Motions Online Studio and Femwell Group Health, as well as communications for major consumer brands such as Samsung and Acer.
- 15 years' experience
- Joined December 2025
Languages
- Spanish; CastilianAdvanced
- PortugueseIntermediate
Industry experience
- Healthcare
- Media & Entertainment
- Professional Services
- Education
- Other
Work experience· 5 roles
Lead integrated marketing, social media and communications strategies for lifestyle, health /wellness , and mission - driven brands, emphasizing storytelling, visibility, and reputation
Directed enterprise - wide communications strategy for thousands of healthcare providers and staff, aligning internal and external messaging with organizational goals • Crafted executive communications, presentations, and thought leadership initiatives to enhance corporate visibility and trust • Managed employee engagement campaigns, wellness programs, and corporate events that supported retention and culture • Collaborated with cross - functional teams on communications for policy rollouts, compliance updates, and organizational change
Managed strategic communications campaigns for global brands including Samsung and Acer , leading high - profile product launches, press tours, and community engagement events • Partnered with creative and media agencies to execute cross - platform campaigns that increased brand reach and awareness • Developed corporate social responsibility initiatives with universities and cultural organizations
Education
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