Hi, I’m Alex, a Social Media & Marketing Strategist focused on storytelling, visibility, and community building for lifestyle, health/wellness, and mission-driven brands. As Founder of Mission Based Branding Institute, I lead integrated social media and marketing strategies to help clients attract and engage aligned customers and grow highly engaged communities. I collaborate with cross-functional teams to deliver branding and positioning that elevates client image and aligns with evolving market trends, producing high-impact content and promotional campaigns that strengthen brand presence. My background includes social media and marketing strategy for beauty brands such as Lemongrass Spa, health/wellness businesses such as Belly Motions Online Studio and Femwell Group Health, as well as communications for major consumer brands such as Samsung and Acer.

Alexandra F. Figueredo

Hi, I’m Alex, a Social Media & Marketing Strategist focused on storytelling, visibility, and community building for lifestyle, health/wellness, and mission-driven brands. As Founder of Mission Based Branding Institute, I lead integrated social media and marketing strategies to help clients attract and engage aligned customers and grow highly engaged communities. I collaborate with cross-functional teams to deliver branding and positioning that elevates client image and aligns with evolving market trends, producing high-impact content and promotional campaigns that strengthen brand presence. My background includes social media and marketing strategy for beauty brands such as Lemongrass Spa, health/wellness businesses such as Belly Motions Online Studio and Femwell Group Health, as well as communications for major consumer brands such as Samsung and Acer.

Available to hire

Hi, I’m Alex, a Social Media & Marketing Strategist focused on storytelling, visibility, and community building for lifestyle, health/wellness, and mission-driven brands.

As Founder of Mission Based Branding Institute, I lead integrated social media and marketing strategies to help clients attract and engage aligned customers and grow highly engaged communities. I collaborate with cross-functional teams to deliver branding and positioning that elevates client image and aligns with evolving market trends, producing high-impact content and promotional campaigns that strengthen brand presence.

My background includes social media and marketing strategy for beauty brands such as Lemongrass Spa, health/wellness businesses such as Belly Motions Online Studio and Femwell Group Health, as well as communications for major consumer brands such as Samsung and Acer.

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Language

Spanish; Castilian
Advanced
Portuguese
Intermediate

Work Experience

Founder & Communications Strategist at Mission Based Branding Institute
January 1, 2021 - Present
Lead integrated marketing, social media and communications strategies for lifestyle, health /wellness , and mission - driven brands, emphasizing storytelling, visibility, and reputation
Director of Communications & Corporate Affairs at Femwell Group Health
January 1, 2018 - January 1, 2020
Directed enterprise - wide communications strategy for thousands of healthcare providers and staff, aligning internal and external messaging with organizational goals • Crafted executive communications, presentations, and thought leadership initiatives to enhance corporate visibility and trust • Managed employee engagement campaigns, wellness programs, and corporate events that supported retention and culture • Collaborated with cross - functional teams on communications for policy rollouts, compliance updates, and organizational change
Account Executive at Prism Communications Agency
January 1, 2015 - January 1, 2018
Managed strategic communications campaigns for global brands including Samsung and Acer , leading high - profile product launches, press tours, and community engagement events • Partnered with creative and media agencies to execute cross - platform campaigns that increased brand reach and awareness • Developed corporate social responsibility initiatives with universities and cultural organizations
PR Account Executive at Fusion Communications Agency
January 1, 2012 - January 1, 2015
Managed public relations campaigns and communications strategies for clients such as Medtronic, Harman Kardon , and Agrasun Renewable Energies • Oversaw event logistics, media outreach, and press coordination for high - profile launches across Latin America • Provided spokesperson training and developed messaging for executives and subject matter experts
Co - Founder & VP of Communications at ArtistaMundo.com
January 1, 2010 - January 1, 2013
Co - founded a global online artists platform and grew user base to 3,000+ artists globally • Developed and executed online communications strategies to promote platform and attract new users and sponsors • Collaborated with artists, galleries, museums , universities , and cultural organizations to produce online documentary video series

Education

Master of Science in Mass Communications at Florida International University
January 11, 2030 - December 2, 2025
Bachelor of Science in Business Administration at University of Florida
January 11, 2030 - December 2, 2025

Qualifications

Add your qualifications or awards here.

Industry Experience

Healthcare, Media & Entertainment, Professional Services, Education, Other