Alex Gichuhi
I am a Paid Media Specialist with experience in the DTC, B2C and Lead Gen verticals contributing to over $100M in revenue for various businesses and brands.
About
I am a Paid Media Specialist with experience in the DTC, B2C and Lead Gen verticals contributing to over $100M in revenue for various businesses and brands. I work with ambitious brands and companies who want to scale profitably through data-backed marketing strategies and decisions. I focus on achieving overall business success and growth not just on standalone metrics like ROAS, CPLs, and conversions. Hence I put in extra efforts beyond just being the ads manager to become more like a business partner.
When I’m not working or reading up on articles and books, I like to test my resolve and mindset by taking occasional hikes, treks and walks.
- 5 years' experience
- Joined March 2026
Industry experience
- Software & Internet
- Professional Services
- Retail
- Media & Entertainment
- Travel & Hospitality
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Work experience· 8 roles
Managed $100k monthly ad spend across auto, medical, roofing and other verticals; generated a consistent $500k in monthly revenue and 1,500+ average leads per month. Led deep-dive customer avatar research and SOP development to improve targeting, enhanced lead tracking across GA4, GTM, WhatConverts and GoHighLevel, boosting client retention by 20%. Implemented Top-To-Bottom funnel optimizations, delivering 40% growth in traffic and leads MoM.
Managed $100k monthly ad spend across auto glass, auto styling, auto repair, medical, and roofing verticals. Generated a consistent $500k+ in monthly revenue, surpassing quarterly goals by 3x. Produced over 1,500 average leads per month, driving 200% more revenue in the first quarter. Led deep persona and behavior research to create SOPs for niches and improved targeting down the funnel. Enhanced lead tracking across GA4, GTM, WhatConverts, and GoHighLevel, improving weekly/monthly reporting accuracy and client retention by ~20%. Launched multiple campaign types and landing page optimizations that yielded 40% growth in traffic and lead volume MoM.
Scaled monthly ad spend from $40k to $500k by Q3; generated $2M average monthly revenue in 2024 and $2.5M on average in 2025. Restructured accounts per country with branded and non-branded search and shopping campaigns, delivering a 300% MoM improvement in New Customer Conversion Values. Achieved a blended ROAS around 400% across major European, UK, and USA markets and 250%+ for East Asian and African markets. Improved AOV by 80% by Q3. Adopted Data Feed Watch as primary feed management tool, boosting efficiency scores 10-fold. Tested product attributes to discover seasonal winners, increasing CTR 50% across non-branded shopping/search and 30% ROAS WoW. Launched TOF YouTube video campaigns for cold traffic, achieving 40% ROAS increment on non-branded shopping QoQ. Segmented branded vs. non-branded traffic to unlock incrementality. Participated in product and competitor research, launching new products with bundling strategies. Ran BOGOF GMC promotions during BFCM and holidays, increasi
Education
Certifications and awards· 8
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