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I am a Paid Media Specialist with experience in the DTC, B2C and Lead Gen verticals contributing to over $100M in revenue for various businesses and brands. I work with ambitious brands and companies who want to scale profitably through data-backed marketing strategies and decisions. I focus on achieving overall business success and growth not just on standalone metrics like ROAS, CPLs, and conversions. Hence I put in extra efforts beyond just being the ads manager to become more like a business partner. When I’m not working or reading up on articles and books, I like to test my resolve and mindset by taking occasional hikes, treks and walks.…I am a Paid Media Specialist with experience in the DTC, B2C and Lead Gen verticals contributing to over $100M in revenue for various businesses and brands. I work with ambitious brands and companies who want to scale profitably through data-backed marketing strategies and decisions. I focus on achieving overall business success and growth not just on standalone metrics like ROAS, CPLs, and conversions. Hence I put in extra efforts beyond just being the ads manager to become more like a business partner. When I’m not working or reading up on articles and books, I like to test my resolve and mindset by taking occasional hikes, treks and walks.

Alex Gichuhi

Digital Marketer, Marketing Strategist, Content Strategist, +3

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I am a Paid Media Specialist with experience in the DTC, B2C and Lead Gen verticals contributing to over $100M in revenue for various businesses and brands. I work with ambitious brands and companies who want to scale profitably through data-backed marketing strategies and decisions. I focus on achieving overall business success and growth not just on standalone metrics like ROAS, CPLs, and conversions. Hence I put in extra efforts beyond just being the ads manager to become more like a business partner. When I’m not working or reading up on articles and books, I like to test my resolve and mindset by taking occasional hikes, treks and walks.…I am a Paid Media Specialist with experience in the DTC, B2C and Lead Gen verticals contributing to over $100M in revenue for various businesses and brands. I work with ambitious brands and companies who want to scale profitably through data-backed marketing strategies and decisions. I focus on achieving overall business success and growth not just on standalone metrics like ROAS, CPLs, and conversions. Hence I put in extra efforts beyond just being the ads manager to become more like a business partner. When I’m not working or reading up on articles and books, I like to test my resolve and mindset by taking occasional hikes, treks and walks.

Available to hire

I am a Paid Media Specialist with experience in the DTC, B2C and Lead Gen verticals contributing to over $100M in revenue for various businesses and brands. I work with ambitious brands and companies who want to scale profitably through data-backed marketing strategies and decisions. I focus on achieving overall business success and growth not just on standalone metrics like ROAS, CPLs, and conversions. Hence I put in extra efforts beyond just being the ads manager to become more like a business partner.

When I’m not working or reading up on articles and books, I like to test my resolve and mindset by taking occasional hikes, treks and walks.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Work Experience

Senior Google Ads Media Buyer at The KiddoSpace

April 1, 2024 - February 1, 2026

Scaled monthly ad spend from $40k to $500k by Q3; generated $2M average monthly revenue in 2024 and $2.5M on average in 2025. Restructured accounts per country with branded and non-branded search and shopping campaigns, delivering a 300% MoM improvement in New Customer Conversion Values. Achieved a blended ROAS around 400% across major European, UK, and USA markets and 250%+ for East Asian and African markets. Improved AOV by 80% by Q3. Adopted Data Feed Watch as primary feed management tool, boosting efficiency scores 10-fold. Tested product attributes to discover seasonal winners, increasing CTR 50% across non-branded shopping/search and 30% ROAS WoW. Launched TOF YouTube video campaigns for cold traffic, achieving 40% ROAS increment on non-branded shopping QoQ. Segmented branded vs. non-branded traffic to unlock incrementality. Participated in product and competitor research, launching new products with bundling strategies. Ran BOGOF GMC promotions during BFCM and holidays, increasi

Google Ads Specialist at Leadgentic, Formerly Creators Collective

July 1, 2025 - March 1, 2026

Managed $100k monthly ad spend across auto glass, auto styling, auto repair, medical, and roofing verticals. Generated a consistent $500k+ in monthly revenue, surpassing quarterly goals by 3x. Produced over 1,500 average leads per month, driving 200% more revenue in the first quarter. Led deep persona and behavior research to create SOPs for niches and improved targeting down the funnel. Enhanced lead tracking across GA4, GTM, WhatConverts, and GoHighLevel, improving weekly/monthly reporting accuracy and client retention by ~20%. Launched multiple campaign types and landing page optimizations that yielded 40% growth in traffic and lead volume MoM.

Google Ads Media Buyer at BlackPaw

February 1, 2024 - June 1, 2025

Scaled brand spend from $100k to $400k+ per month by Q2. Generated an average of $800k in revenue per month with a blended ROAS of 200% (up from 110%). Scaled New Customer Acquisition by 70% MoM using organic TOFU signals and YouTube-demand gen videos, driving a 50% YoY revenue improvement. Scaled retargeting with optimized PMAX campaigns using segmented asset groups (search themes and audience signals), maintaining ROAS at 2.2x. Used Symprosis to structure products and launch awareness campaigns for hero and supporting products. Optimized GMC feeds to discover winning assets, leading to a 100% QoQ AOV increase. Drove $1M+ in Q1 2025 from returning customers and achieved $1M+ BFCM with 400% ROAS.

Google Media Buyer at North Shore Digital

December 1, 2023 - February 1, 2025

Onboarded auto styling and HVAC clients; auto styling spends grew from $4k to $6k/mo, CPL dropped 40% MoM. HVAC spends grew from $5k to $10k/mo with a 170% QoQ CPL reduction. Implemented tight conversion tracking via GTM and GA4, achieving 100% data capture and improved attribution for reporting and strategy. Improved landing page quality scores, reducing CPCs by 50% in the first month. Delivered CRO-driven improvements (MS Clarity & Hotjar) leading to a 60% uplift in conversions QoQ. Integrated Go High Level to optimize sales-qualified leads, improving CPL by ~200% MoM. Implemented weather-based bidding strategies for US clients with script automation and AI bidding using Profit Fill.

Media Buyer at Host Guest

June 1, 2021 - August 1, 2023

Launched Google Ads campaigns for local service businesses across Europe, USA, UAE, Australia & UK; optimized location targeting and call-based conversions. Collaborated with design/dev teams to CRO landing pages using MS Clarity heatmaps and GA4 behavior data. Increased brand impression shares and BOF performance; achieved 100% CTR growth and 70% conversion rate uplift MoM via landing page CRO, ad copy optimization, and campaign tuning. Wrote high-converting ad copies, improving Quality Scores by ~50%. Managed up to $300k in monthly ad spend and generated over $1.3M in revenue in Q1 2022. Developed SOPs for onboarding and maintained a 94% client satisfaction rate.

Media Buyer at Spot Cross

January 1, 2021 - February 1, 2022

Promoted from Junior to Senior Media Buyer by consistently exceeding performance benchmarks. Maintained 90% client retention and 4.6/5 satisfaction. Led A/B testing, optimized budgets, and refined audience segmentation, delivering a 60% ROAS YoY increase and an 18% CVR uplift across campaigns. Developed innovative ad formats and copies to boost engagement and conversions. Conducted competitive and keyword research with SpyFu, SEMrush, and Google Keyword Planner.

Junior Media Buyer at Spot Cross

August 1, 2020 - December 1, 2020

Assisted Senior Media Buyers in optimizing Google Ads accounts and Klaviyo email marketing. Maintained performance dashboards and KPI tracking. Completed professional training in Google Ads and Klaviyo, contributing to campaign strategy and execution.

Google Ads Specialist at Leadgentic (Formerly Creators Collective)

July 1, 2025 - March 31, 2026

Managed $100k monthly ad spend across auto, medical, roofing and other verticals; generated a consistent $500k in monthly revenue and 1,500+ average leads per month. Led deep-dive customer avatar research and SOP development to improve targeting, enhanced lead tracking across GA4, GTM, WhatConverts and GoHighLevel, boosting client retention by 20%. Implemented Top-To-Bottom funnel optimizations, delivering 40% growth in traffic and leads MoM.