Work Experience
UK Consultant (Contract) at Primetag
June 1, 2023 - July 20, 2025Developed GTM strategy for the UK market; market analysis of competitor landscape across influencer SaaS platforms; advised on market positioning; planned and executed live marketing events to drive sales leads; assisting with new business pitches; internal stakeholder management across sales, product and marketing teams.
Head of Amazon WFS, Europe at Amazon WFS
May 1, 2022 - March 31, 2023Client lead across key European markets UK, FR, DE, IT, NL, AT, TR & ES; overseeing a central team of 60+ in key markets; responsible for $50M in media billing across markets; led revenue-driven initiatives including creatives and analytics; identified growth opportunities and pitched client expansion; developed scalable market launch strategies; managed internal SBUs including Reprise, Mattelkind (programmatic) and MBCS.
Head of Strategic Account Management (Maternity Cover) at UNiDAYS
March 1, 2021 - March 31, 2022Led commercial sales team of 12 across fashion, beauty and food verticals; forecast revenue performance; established relationships with key partners including Nike, Adidas, ASOS, The Hut Group and Domino's; planned growth and pitching; managed onboarding and account planning processes.
Managing Partner at M&C Saatchi Performance (M&C Saatchi Mobile)
November 1, 2012 - June 30, 2020Led global strategy for MCSP business reporting into Global CEO; built a 50+ person cross-functional team; managed $100M P&L; delivered revenue growth through new business wins including EDF, Coinbase, Nokia, BBC iPlayer and others; established strategic client leads across Amazon group brands; spoke at industry events.
Media Planner (Contract) at B SkyB
November 1, 2009 - January 31, 2010Managed media planning for Sky products including Sky Sports, 3D and broadband; supported in digital procurement and vendor pitches; contributed to media planning and supplier relationships.
Account Director at The DBM Group
March 1, 2008 - July 31, 2009Generated strategies across leading media agency clients including MEC, Carat and Universal McCann; delivered integrated cross-channel solutions including viral content, online build and social media outreach; managed third-party suppliers and campaigns.
Senior Digital Account Manager at Starcom MediaVest
January 1, 2007 - March 31, 2008UK digital lead for the Research In Motion (BlackBerry) account; recruited and managed digital team; ensured consistent planning and reporting; nurtured relationships with senior clients and agencies; integrated digital planning into wider BlackBerry communications team.
Broadcast & OOH Manager at Carat Ltd
April 1, 2002 - January 31, 2007Planned, bought and delivered client service across TV, cinema and outdoor on the EMI account; contributed to PRF and share management; worked across a broad range of media tools.
Junior Account Executive at Media Insight (WPP)
June 1, 2001 - March 31, 2002TV buying experience across the Wales Tourist Board, Shell and EC De Wit's accounts; implemented planning processes; supported client contacts and reporting; helped integrate digital planning into wider BlackBerry planning team.
Education
BSc (Hons) Psychology at Manchester Metropolitan University
January 11, 2030 - December 9, 2025Qualifications
A-Levels
January 11, 2030 - December 9, 2025WSET Level 2 with Merit
January 11, 2030 - December 9, 2025Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Retail, Travel & Hospitality
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