I am a driven, ambitious user experience and interface designer who always strives to create memorable, engaging experiences. I have always sought out creative opportunities independently and as part of a team, which has established the development of my skills.
I have a Bachelor of Arts with Honours in Computer Arts and a Masters by Research in Computing in Games which focused on User Experience Design for people affected by cancer.
I have over 6 years experience as a designer in a wide range of disciplines. I have transformed complex predicaments into accessible, effective and meaningful user experiences. I have worked with a range of clients across multiple industries and scales. My core skills include: User Interface (UI) Design, User Experience (UX), User Research, Wireframing, Usability Testing, Graphic Design, Animation & Video Editing using a range of software such as Adobe Photoshop, Adobe Illustrator, Adobe After Effects, Sketch, Figma. During my time as a designer I have focused on developing appealing interactive tools whilst promoting usability and enhancing accessibility for diverse audiences in areas such as healthcare, B2B and SAAS based applications.
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Product Guru was established to provide a range of events and digital products to allow brands to connect with retail buyers in their categories. The Product Guru platform allows suppliers to create virtual showrooms for their brands in order to be discovered from leading buyers within their category.
The supplier platform has evolved significantly and allows suppliers to access multiple resources such as upcoming events, buyer campaigns, sample requests and community content. The supplier platform has been redesigned in order to allow users to easily create and access their brands and products. It is recognised that the platform would be used by users with a range of technical abilities, therefore, the navigation of the platform was essential and after reviewing the platform I realised that the navigation menu should be condensed to allow the user to promptly access the required information.
The buyer platform allows retailers to search and filter (40k+) products from a range of suppliers in order to find suitable products for listing within their stores. Similarly to the supplier platform, the Buyer platform is used by a range of users. However, it is understood that buyers have very limited time. With this understanding, the discovery of products was designed to be quick and convenient through the implementation of powerful filters. The product card was also designed in order to present key information in a consumable method.
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