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I am a Graphic Designer, Copywriter, and Marketing Specialist with 20+ years of experience shaping brand images and digital media. I excel at developing websites, mobile UI, and branding assets, while leveraging Google Analytics and copywriting to integrate design with marketing. I’ve led onboarding and training initiatives to grow expert networks, collaborated across teams to drive seasonal campaigns, and crafted authentic, purpose-driven messaging that strengthens brand loyalty across digital platforms.…I am a Graphic Designer, Copywriter, and Marketing Specialist with 20+ years of experience shaping brand images and digital media. I excel at developing websites, mobile UI, and branding assets, while leveraging Google Analytics and copywriting to integrate design with marketing. I’ve led onboarding and training initiatives to grow expert networks, collaborated across teams to drive seasonal campaigns, and crafted authentic, purpose-driven messaging that strengthens brand loyalty across digital platforms.

Alex Light

Graphic Designer, Photoshop Editor, Copywriter, +4

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I am a Graphic Designer, Copywriter, and Marketing Specialist with 20+ years of experience shaping brand images and digital media. I excel at developing websites, mobile UI, and branding assets, while leveraging Google Analytics and copywriting to integrate design with marketing. I’ve led onboarding and training initiatives to grow expert networks, collaborated across teams to drive seasonal campaigns, and crafted authentic, purpose-driven messaging that strengthens brand loyalty across digital platforms.…I am a Graphic Designer, Copywriter, and Marketing Specialist with 20+ years of experience shaping brand images and digital media. I excel at developing websites, mobile UI, and branding assets, while leveraging Google Analytics and copywriting to integrate design with marketing. I’ve led onboarding and training initiatives to grow expert networks, collaborated across teams to drive seasonal campaigns, and crafted authentic, purpose-driven messaging that strengthens brand loyalty across digital platforms.

Available to hire

I am a Graphic Designer, Copywriter, and Marketing Specialist with 20+ years of experience shaping brand images and digital media. I excel at developing websites, mobile UI, and branding assets, while leveraging Google Analytics and copywriting to integrate design with marketing.

I’ve led onboarding and training initiatives to grow expert networks, collaborated across teams to drive seasonal campaigns, and crafted authentic, purpose-driven messaging that strengthens brand loyalty across digital platforms.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

German

Advanced

Spanish; Castilian

Advanced

Work Experience

Order Management Specialist & Digital Marketing & Brand Specialist at Patagonia

December 1, 2018 - December 1, 2018

Drove almost $300K+ in personal gear sales through branded content, expert recommendations, and tailored marketing outreach. Authored and designed journal articles and content pieces, establishing authority in outdoor/lifestyle niches. Developed onboarding and training resources that grew Patagonia's expert network and brand reputation. Spearheaded cross-functional marketing initiatives to integrate product storytelling into digital campaigns.

Graphic Designer at AMG Creative, Inc.

September 1, 2016 - September 1, 2016

Created branding assets (logos, brochures, ad campaigns) and marketing materials; collaborated with cross-functional teams to improve brand consistency and marketing strategy; contributed to web and mobile visuals.

Graphic Designer at Pacifica Island Arts, Inc.

March 1, 2015 - March 1, 2015

Artistic design for an established art publishing company; color correction/restoration on images; social media marketing; WordPress blog management; advertising; production of editorial content and marketing collateral.

Instructor at Mt. Rose Ski Tahoe

January 1, 2007 - January 1, 2007

Adult ski school instructor; private lessons; skill development and customer service; contributed to training and safety programs for learners.

Caretaker and Facilitator of Disabled Athlete at ICR (San Francisco)

December 1, 2011 - December 1, 2011

Provided caretaking and program facilitation for athletes with disabilities; supported event coordination and inclusive training experiences.

Winter Sports Marketing & Content Specialist at Patagonia

December 31, 2018 - December 31, 2018

Drove almost $300K+ in personal gear sales through branded content, expert recommendations, and tailored marketing outreach. Collaborated with cross-functional teams to align operations and brand marketing.

Graphic Designer at AMG Creative, Inc.

September 30, 2016 - September 30, 2016

Graphic designer at Fort Collins, CO-based agency; contributed to branding, marketing materials, and digital assets.

Graphic Designer at Pacifica Island Arts, Inc.

March 31, 2015 - March 31, 2015

Graphic design for established art publishing company; antique image color correction/restoration; social media marketing; WordPress blog management; advertising; Google Analytics; digital marketing.

Snowboard Instructor at Mt. Rose Ski Tahoe

January 1, 2007 - January 1, 2007

Nurtured athletes with disabilities, fostering a positive environment; coordinated with fellow instructors to develop comprehensive training programs; evaluated student progress through performance assessments.

Winter Sports Marketing & Content Specialist + Expert Sales at Curated

January 2, 2025 - January 2, 2025

Led winter sports marketing, content strategy, and expert sales initiatives for Curated. Built onboarding and training resources that grew Curated's expert network and brand reputation. Collaborated with cross-functional teams to integrate product storytelling into seasonal digital campaigns and marketing assets, boosting engagement and conversions across web and social channels.