Hi, I'm Alex Sinclair, a Lack Award-winning writer, creative strategist, and content specialist based in Bristol. I help brands and media brands speak with wit, warmth, and impact, aligning creative output with business goals. Over the last decade, I've led editorial strategies and content operations for publishers and nonprofits—from MMOGames to Run With Pride and mobile game studios—building cross-media storytelling that drives engagement, growth, and revenue. I'm passionate about mentoring teams, shaping brand voice, and turning data into compelling narratives.…

Alex Sinclair

Hi, I'm Alex Sinclair, a Lack Award-winning writer, creative strategist, and content specialist based in Bristol. I help brands and media brands speak with wit, warmth, and impact, aligning creative output with business goals. Over the last decade, I've led editorial strategies and content operations for publishers and nonprofits—from MMOGames to Run With Pride and mobile game studios—building cross-media storytelling that drives engagement, growth, and revenue. I'm passionate about mentoring teams, shaping brand voice, and turning data into compelling narratives.…

Available to hire

Hi, I’m Alex Sinclair, a Lack Award-winning writer, creative strategist, and content specialist based in Bristol. I help brands and media brands speak with wit, warmth, and impact, aligning creative output with business goals.

Over the last decade, I’ve led editorial strategies and content operations for publishers and nonprofits—from MMOGames to Run With Pride and mobile game studios—building cross-media storytelling that drives engagement, growth, and revenue. I’m passionate about mentoring teams, shaping brand voice, and turning data into compelling narratives.

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Skills

Experience Level

Language

English
Fluent

Work Experience

Community Consultant and Content Manager (Full-time) / Senior Reward Manager (Part-time) at Just About Ltd
July 1, 2023 - Present
Managed a $120k budget for micro-creator challenges, generating 10,000+ pieces of fan-made content with an average CPV of $0.036; led the most financially successful and popular communities for partnered publishers.
Editor in Chief (Freelance) at MMOGames.com
February 1, 2020 - April 1, 2023
Led a small editorial team, delivering an ambitious editorial vision, 2,000,000+ annual visitors, and a 400% revenue increase; orchestrated social media strategy for 30,000+ followers.
Head of Content (Freelance) at MobileGames.com
April 1, 2021 - December 1, 2021
Mentored junior writers and guided creative direction, ensuring consistent brand voice and tone while optimising performance via Google Analytics and Keyword Planner.
Brand Lead and Tour Copywriter (Freelance) at True Wills Tours
March 1, 2019 - June 1, 2019
Complete branding, marketing copy and tour itinerary writing for a motorbike tour company.
Travel Marketing and Tour Copywriter (Freelance) at Jernis
March 1, 2018 - February 1, 2019
Adventure travel tour copywriting and itinerary writing for a travel startup.
Lead Writer and Content Consultant (Freelance) at Media Elements Group
November 1, 2016 - June 1, 2019
Developed SEO landing pages, UX copy, blogs, and email campaigns, boosting engagement and CTR.
Content and Copywriter (Freelance) at Zen Revenue
January 1, 2018 - June 1, 2019
Wrote web copy, landing pages, and blogs for myriad clients and topics.
Copywriter and Consultant (Freelance) at Sweap
August 1, 2021 - June 1, 2023
Provided copywriting and consultant services for multiple campaigns.
Marketing Copywriter (Freelance) at Hollywood Games
April 1, 2021 - April 1, 2023
Created engaging marketing copy across platforms for gaming titles.
Community Journalist (Freelance) at Trees for Streets
February 1, 2023 - April 1, 2023
Community journalism work highlighting local stories and campaigns.
Game Writer and Editor (Freelance) at Virtys Games
February 1, 2022 - February 1, 2023
Wrote game content and edited materials for a game studio.
Content Specialist and Consultant (Freelance) at Adspree Media
November 1, 2016 - January 1, 2023
Developed SEO landing pages, UX copy, blogs, and email campaigns, boosting engagement and CTR.
Director of Communications at Run With Pride
January 1, 2018 - May 1, 2020
Led communications strategy and content for the organization.
Content and Copywriter (Freelance) at Kasko
December 1, 2017 - April 1, 2020
Produced copy across marketing channels for various clients.
Director of Studies at Eton College, Summer Boarding Courses
May 1, 2019 - August 1, 2019
Directed instructional programs for summer courses.
Teacher (EFL, Global Issues, Creative Writing, Philosophy & Ethics, Humanities) at Various
January 1, 2013 - January 1, 2019
Taught English as a foreign language and related subjects across diverse programs.
Event Journalist and Ghostwriter (Freelance) at Boston Consulting Group
October 1, 2017 - December 1, 2017
Journalist and ghostwriter contributions for corporate events and materials.
Founder and CEO at Teacher’s Friend Vietnam
July 1, 2014 - August 1, 2016
Founded and led an educational venture delivering language programs in Vietnam.
Educational Author at Preiss Murphy & Al Rowad Publishing
January 1, 2016 - May 1, 2016
Authored educational content for publishing houses.
Narrative Writer and Editor (Freelance) at Virutys Games
February 1, 2022 - February 28, 2023
Conducted narrative text and branching dialogue reviews for MMORPG Mist Legacy, with game design and localisation input.
Content Writer → Director of Communications (Freelance) at Run With Pride
January 1, 2018 - May 31, 2020
Created record-breaking content for the USA’s second-largest LGBTQ+ PAC, including congressional interviews, candidate prospectuses, five-figure fundraising emails, and speeches read on the US Senate floor.
Narrative Writer (Freelance) at Into the Unknown Studios
January 1, 2024 - March 31, 2024
Narrative writing for a short-term studio project.
Copywriter and Content Consultant (Freelance) at Sweap
August 1, 2021 - June 30, 2023
Copywriting and content strategy consulting.
Marketing Copywriter and Consultant (Freelance) at Hollywood Games
April 1, 2021 - April 30, 2023
Marketing copywriting and consulting for gaming campaigns.
Copywriter and Content Lead (Freelance) at Adspree Media
November 1, 2016 - January 31, 2023
Copywriting and content leadership across multiple campaigns.
Copywriter (Freelance) at Kasko
December 1, 2017 - April 30, 2020
Copywriting for automotive products and campaigns.
Director of Studies – Summer Boarding Courses at Eton College
May 1, 2019 - August 31, 2019
Director of Studies for summer programs.
Teacher (EFL, Global Issues, Creative Writing, Humanities) at Various
January 1, 2013 - December 31, 2019
Teacher of EFL, global issues, creative writing, and humanities (2013 – 2019).
Brand Lead and Copywriter (Freelance) at True Wills
March 1, 2019 - June 30, 2019
Brand lead and copywriter for freelance projects.

Education

CELTA at Cambridge English – Ealing, Hammersmith & West London College
January 1, 2013 - February 5, 2026
B.A. (Hons) Philosophy 2.1 at University of Sheffield
January 1, 2009 - January 1, 2012
A Levels at Truro School
January 1, 2007 - January 1, 2009
CELTA at Cambridge English – Ealing, Hammersmith & West London College
January 1, 2013 - February 5, 2026
B.A. (Hons) Philosophy 2.1 at University of Sheffield
January 1, 2009 - December 31, 2012
A Levels at Truro School
January 1, 2007 - December 31, 2009

Qualifications

Alhamdulillah Award (Didcot Writers Readers Award)
January 11, 2030 - February 5, 2026
Bioluminiscencia - Hastings Literary Festival Award (Shortlisted)
January 11, 2030 - February 5, 2026
The Voyage of Yukimura - Bridport Prize 2020 (Shortlisted)
January 1, 2020 - February 5, 2026
Lorian Hemingway Short Story Competition 2020 (Honourable Mention)
January 1, 2020 - February 5, 2026
CELTA
January 1, 2013 - February 5, 2026

Industry Experience

Gaming, Travel & Hospitality, Media & Entertainment, Education, Professional Services, Non-Profit Organization, Software & Internet

Skills

Experience Level