Available to hire
Hi, I’m Alexa Raad—a Social Media Manager and Content Strategist with 4+ years of experience creating high-performing content and managing digital communities across tourism, lifestyle, retail, and B2B brands.
I excel in content strategy, short-form video production, photography, community management, and analytics, with a proven track record of growing audiences and boosting engagement. I’m an EU citizen with a Portuguese passport, open to remote, hybrid, and relocation opportunities across Europe.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
English
Fluent
Portuguese
Advanced
Work Experience
Social Media Manager & Content Creator at MADE YOU LOOK AGENCY
January 1, 2025 - PresentDeveloped and executed multi-client social campaigns across Instagram and Facebook; delivered platform-specific content tailored to each brand's tone, audience, and goals.
Social Media Manager & Content Creation at Made U Look Agency
January 1, 2025 - PresentDeveloped and executed social media campaigns for 2 international brands across Instagram, Facebook and TikTok. Created, scheduled, and posted content; managed client communications; produced monthly content calendars and delivered performance reporting.
Social Media Manager & Content Creation at Quazar Agency
January 1, 2025 - PresentCurrent role developing social media campaigns for multiple clients; manages content calendars, creates captions, coordinates assets, and analyzes performance.
Social Media Manager & Content Creator at Scout PR & Social Media
January 1, 2023 - PresentContractor; Created and managed social media campaigns across platforms, aligned with client goals and brand voice.
Social Media Manager & Content Creator at Made U Look Agency
January 1, 2023 - PresentDeveloped and executed multi-client social campaigns across Instagram and Facebook. Delivered platform-specific content tailored to each brand's tone, audience, and goals.
Contractor at V&A Waterfront
January 1, 2023 - December 31, 2025Managed social media campaigns and content creation for the V&A Waterfront project; developed engaging content and scheduling.
Social Media Manager | Content Strategist at Quazar, Wynberg, Cape Town
January 1, 2023 - September 3, 2025Developed campaigns for B2B clients and managed Instagram and LinkedIn content calendars. Increased LinkedIn engagement by 50% and improved blog SEO by 20%. Published and managed WordPress content and analyzed data using Sprout Social.
Social Media Manager | Content Creation at V&A Waterfront, Cape Town
January 1, 2023 - PresentPlanned, produced, executed, and managed V&A Waterfront’s TikTok account, achieving a follower growth of 1000% in six months. Boosted Instagram engagement by 80% through reels and interactive campaigns. Built storytelling strategies that increased foot traffic to V&A Watershed. Produced monthly insights-led performance reports to optimize social media effectiveness.
Social Media Manager & Content Creator at Quazar
January 1, 2022 - December 31, 2023Created and executed social media for 2 international brands across Instagram, Facebook & TikTok; developed monthly content strategies; created trend-led content; oversaw community engagement and brand voice.
Social Media Manager & Short-Form Video Creator at V&A Waterfront
January 1, 2022 - PresentManaged TikTok for V&A Waterfront (one of Africa's most-visited destinations, 24M+ annual visitors), generating 5M+ video views and growing the account by 15,000+ followers in a single year. Grew V&A Watershed's Instagram reach to 1.74M and Facebook reach to 2.64M; Facebook following grew by over 515% during tenure. Planned monthly content calendars, directed and edited all video content on-site. Conceptualised and led the 'Made by Her' campaign; an original interview series celebrating women vendors. Managed community engagement across platforms to build loyal, high-interaction audiences.
Social Media & Content Strategist at Independent / Freelance
January 1, 2022 - December 31, 2023Developed and executed social campaigns; created content strategy and editorial calendars for multiple clients.
Social Media Manager & Content Creation at Quazar
January 1, 2022 - January 1, 2025Managed social media for 2 international brands; created content calendars; posted and engaged with audiences on Instagram, Facebook and TikTok.
Social Media Manager & Content Strategist at V&A Waterfront
January 1, 2022 - December 31, 2023Managed social media for V&A Waterfront and two international brands (Instagram, Facebook and TikTok). Created and scheduled content, engaged with followers, published WordPress blog articles (SEO), and produced monthly reports using Sprout Social.
Marketing
January 1, 2016 - January 1, 2019Marketing experience spanning tourism and business marketing.
Marketing at Tourism Marketing
January 1, 2016 - January 1, 2019Marketing efforts in tourism sector (Marketing Tourism, Business Marketing).
Education
Secondary School at Rhenish Girls’ High School, Stellenbosch
January 1, 2010 - January 1, 2015Bachelor of Events Management at Stadio University, Cape Town
January 1, 2015 - January 1, 2019Bachelor’s Degree in Event Management at Stadio University
January 1, 2016 - December 31, 2019Matric Certificate at Rhenish Girls' High School
January 1, 2011 - December 31, 2015Bachelor’s Degree, Event Management at Stadio University
January 11, 2030 - January 5, 2026Matric Certificate at Rhenish Girls’ High School
January 11, 2030 - January 5, 2026Bachelor's Degree, Event Management at Stadio University
January 1, 2011 - January 1, 2015Matric Certificate at Rhenish Girls' High School
January 11, 2030 - May 17, 2026Bachelor's Degree in Event Management at Stadio University
January 11, 2030 - June 18, 2026Bachelor's Degree in Event Management at Stadio University
January 11, 2030 - June 18, 2026Qualifications
Matric Certificate
January 1, 2011 - December 31, 2015Matric Certificate
January 11, 2030 - January 5, 2026Bachelor’s Degree, Event Management
January 11, 2030 - January 5, 2026Industry Experience
Retail, Media & Entertainment, Professional Services, Travel & Hospitality, Software & Internet, Education
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