Hi, I’m Alexa Raad—a Social Media Manager and Content Strategist with 4+ years of experience creating high-performing content and managing digital communities across tourism, lifestyle, retail, and B2B brands.

About

Hi, I’m Alexa Raad—a Social Media Manager and Content Strategist with 4+ years of experience creating high-performing content and managing digital communities across tourism, lifestyle, retail, and B2B brands.
I excel in content strategy, short-form video production, photography, community management, and analytics, with a proven track record of growing audiences and boosting engagement. I’m an EU citizen with a Portuguese passport, open to remote, hybrid, and relocation opportunities across Europe.

  • Joined September 2025

Languages

  • EnglishFluent
  • PortugueseAdvanced

Industry experience

  • Retail
  • Media & Entertainment
  • Professional Services
  • Travel & Hospitality
  • Software & Internet
  • Education

Projects · 1

Work experience· 15 roles

Social Media Manager & Content Creator · MADE YOU LOOK AGENCYJan 2025 – Present · 1 yr 11 mos

Developed and executed multi-client social campaigns across Instagram and Facebook; delivered platform-specific content tailored to each brand's tone, audience, and goals.

Social Media Manager & Content Creation · Made U Look AgencyJan 2025 – Present · 1 yr 11 mos

Developed and executed social media campaigns for 2 international brands across Instagram, Facebook and TikTok. Created, scheduled, and posted content; managed client communications; produced monthly content calendars and delivered performance reporting.

Social Media Manager & Content Creation · Quazar AgencyJan 2025 – Present · 1 yr 11 mos

Current role developing social media campaigns for multiple clients; manages content calendars, creates captions, coordinates assets, and analyzes performance.

Social Media Manager & Content Creator · Scout PR & Social MediaJan 2023 – Present · 3 yrs 11 mos
Social Media Manager & Content Creator · Made U Look AgencyJan 2023 – Present · 3 yrs 11 mos
Contractor · V&A WaterfrontJan 2023 – Dec 2025 · 3 yrs
Social Media Manager | Content Strategist · Quazar, Wynberg, Cape TownJan 2023 – Sep 2025 · 2 yrs 9 mos
Social Media Manager | Content Creation · V&A Waterfront, Cape TownJan 2023 – Present · 3 yrs 11 mos

Education· 10

Secondary School · Rhenish Girls’ High School, Stellenbosch2010 – 2015
Bachelor of Events Management · Stadio University, Cape Town2015 – 2019
Bachelor’s Degree in Event Management · Stadio University2016 – 2019
Matric Certificate · Rhenish Girls' High School2011 – 2015

Certifications and awards

Matric Certificate2011 – 2015
Matric Certificate2030 – 2026
Bachelor’s Degree, Event Management2030 – 2026

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