I’m a marketing and social media content creator with hands-on experience creating Instagram content for lifestyle and consumer brands. Most of my work has focused on designing posts, stories, and short videos that feel natural, visually appealing, and relevant to the audience they’re meant for. I’ve been involved in the full content process, from coming up with ideas and researching trends, to designing graphics, editing short videos, and scheduling content. I like paying attention to what performs well and adjusting content based on engagement, whether that’s changing formats, captions, or timing. What makes me stand out is that I’m both creative and organized. I’m comfortable working independently, meeting deadlines, and taking feedback. I enjoy refining content until it feels right for the brand, rather than just posting for the sake of posting. I’m especially drawn to projects where visuals, storytelling, and community engagement come together.

Alexandra Abramyan

I’m a marketing and social media content creator with hands-on experience creating Instagram content for lifestyle and consumer brands. Most of my work has focused on designing posts, stories, and short videos that feel natural, visually appealing, and relevant to the audience they’re meant for. I’ve been involved in the full content process, from coming up with ideas and researching trends, to designing graphics, editing short videos, and scheduling content. I like paying attention to what performs well and adjusting content based on engagement, whether that’s changing formats, captions, or timing. What makes me stand out is that I’m both creative and organized. I’m comfortable working independently, meeting deadlines, and taking feedback. I enjoy refining content until it feels right for the brand, rather than just posting for the sake of posting. I’m especially drawn to projects where visuals, storytelling, and community engagement come together.

Available to hire

I’m a marketing and social media content creator with hands-on experience creating Instagram content for lifestyle and consumer brands. Most of my work has focused on designing posts, stories, and short videos that feel natural, visually appealing, and relevant to the audience they’re meant for.

I’ve been involved in the full content process, from coming up with ideas and researching trends, to designing graphics, editing short videos, and scheduling content. I like paying attention to what performs well and adjusting content based on engagement, whether that’s changing formats, captions, or timing.

What makes me stand out is that I’m both creative and organized. I’m comfortable working independently, meeting deadlines, and taking feedback. I enjoy refining content until it feels right for the brand, rather than just posting for the sake of posting. I’m especially drawn to projects where visuals, storytelling, and community engagement come together.

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Language

English
Fluent
Russian
Advanced

Work Experience

Marketing Assistant at Best for Brides
May 1, 2022 - September 1, 2022
Tested and scaled short-form video formats, including side-by-side content, contributing to 100%+ growth in average reach. Executed SEO initiatives that improved organic traffic and search engine visibility. Analyzed website traffic, keyword performance, and social engagement using Semrush and native platform analytics to identify high-performing content. Created and adapted digital content across Instagram, Facebook, Pinterest, YouTube, and TikTok to support brand consistency. Designed graphics and edited short videos using Canva, CapCut, and Affinity Photo for social media use.
Marketing Intern at Empower Tutoring
May 1, 2023 - September 1, 2023
Assisted with updating website pages, including service descriptions and headings, to improve clarity and alignment with tutoring offerings. Supported basic on-page SEO by helping update page titles, metadata, and internal links for tutoring-related search terms. Conducted introductory keyword and competitor research to identify opportunities for improved search visibility. Helped organize content updates to support the company’s online presence and marketing efforts.
Marketing Intern at EMR Shielding Solutions
May 1, 2024 - January 1, 2025
Monitored website traffic and user behaviour through Google Analytics, focusing on traffic sources and top-performing pages. Analyzed Instagram and Facebook performance through Meta Business Suite, tracking reach, engagement, profile visits, and follower growth. Assisted with basic SEO and competitor research using Semrush to support content visibility and keyword alignment. Compared social engagement trends with website traffic to understand which content drove interest.
Vice President of Events at Hillel - University of Western Ontario
May 1, 2025 - September 1, 2025
Led planning and coordination for large-scale campus events, working with vendors, sponsors, and university departments to ensure smooth execution. Supported executive teams and first-year representatives with event logistics, scheduling, and on-site coordination. Assisted with problem-solving and day-of execution to ensure events ran on schedule and met attendance and engagement goals.

Education

Certificate: Digital Communication at The University of Western Ontario
January 11, 2030 - January 5, 2026
Bachelor of Business Management and Organizational Studies – Specializing in Consumer Behaviour at The University of Western Ontario
January 11, 2030 - January 5, 2026

Qualifications

Certificate: Digital Communication
January 11, 2030 - January 5, 2026
Bachelor of Business Management and Organizational Studies – Specializing in Consumer Behaviour
January 11, 2030 - January 5, 2026

Industry Experience

Retail, Education, Professional Services, Media & Entertainment, Software & Internet