I am a social impact strategist with a strong background in strategic planning, storytelling, and project management. Over the years, I have collaborated with various nonprofit organizations, foundations, and mission-driven companies to drive meaningful social change through innovative campaigns, research, and engagement initiatives. My experience spans working with major media companies and managing Emmy-winning projects that connect audiences and amplify important social causes. Passionate about using a human-centered approach, I have supported philanthropic initiatives in partnership with prestigious foundations and led sustainability and employee engagement strategies within corporations. I excel at bridging the gap between internal culture and external brand through thoughtful communications, evaluation frameworks, and impactful storytelling across multiple platforms.

Alexandra Barrera

I am a social impact strategist with a strong background in strategic planning, storytelling, and project management. Over the years, I have collaborated with various nonprofit organizations, foundations, and mission-driven companies to drive meaningful social change through innovative campaigns, research, and engagement initiatives. My experience spans working with major media companies and managing Emmy-winning projects that connect audiences and amplify important social causes. Passionate about using a human-centered approach, I have supported philanthropic initiatives in partnership with prestigious foundations and led sustainability and employee engagement strategies within corporations. I excel at bridging the gap between internal culture and external brand through thoughtful communications, evaluation frameworks, and impactful storytelling across multiple platforms.

Available to hire

I am a social impact strategist with a strong background in strategic planning, storytelling, and project management. Over the years, I have collaborated with various nonprofit organizations, foundations, and mission-driven companies to drive meaningful social change through innovative campaigns, research, and engagement initiatives. My experience spans working with major media companies and managing Emmy-winning projects that connect audiences and amplify important social causes.

Passionate about using a human-centered approach, I have supported philanthropic initiatives in partnership with prestigious foundations and led sustainability and employee engagement strategies within corporations. I excel at bridging the gap between internal culture and external brand through thoughtful communications, evaluation frameworks, and impactful storytelling across multiple platforms.

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Language

English
Fluent
Spanish; Castilian
Fluent
Portuguese
Intermediate
French
Intermediate

Work Experience

Social impact Strategist | Independent at b. the Impact
January 1, 2020 - Present
Founded and led an independent consulting practice collaborating with nonprofits, foundations, and mission-driven companies focused on strategy, storytelling, research, and engagement. Successfully project managed two seasons of the Emmy-winning mini-series La Fuerza de Creer for TelevisaUnivision, partnering with Hewlett Foundation, NSF, and Literacy Partners. Supported national campaigns such as Tear the Paper Ceiling, coordinated launch events and storytelling, and designed monitoring and evaluation frameworks for various social impact programs.
Director, Corporate Social Responsibility at Univision Media & FMG
January 1, 2020 - August 22, 2025
Led strategic planning for philanthropy and social impact using a human-centered approach in partnership with major foundations including Gates, UN, Ford, Bezos, Chan Zuckerberg, and Hewlett foundations. Managed campaign planning featuring original documentary and content creation, oversaw grant proposals and reporting, and created messaging briefs aligned with nonprofit and academic collaborations. Directed sustainability and employee engagement initiatives including launching a sustainability task force and building internal employee giving and volunteer platforms. Co-led impact storytelling campaigns engaging diverse youth through multimedia platforms and managed fellowships, research, and partnership activities.
Director, Strategy & Insights at Warner Bros. International
December 31, 2015 - August 22, 2025
Directed strategy and insights functions to inform business and creative decisions across Warner Bros. International markets. Developed consumer research initiatives and led data-driven storytelling to enhance brand impact and audience engagement.
Director, Consumer Research at Warner Bros. Latin America
December 31, 2011 - August 22, 2025
Led consumer research efforts across Latin America to provide actionable insights for marketing and content development. Managed teams conducting qualitative and quantitative research methodologies to strengthen Warner Bros.' market positioning.
Research Manager at Hallmark
December 31, 2002 - August 22, 2025
Managed research projects to support product and marketing innovation at Hallmark. Oversaw data collection, analysis, and reporting to guide business strategy.
Research Analyst at Viacom
December 31, 2000 - August 22, 2025
Conducted research analysis for Viacom’s media properties, supporting programming and marketing strategies with audience insights and trend data.

Education

B.S. Psychology at Southern New Hampshire University
January 11, 2030 - August 22, 2025

Qualifications

Diversity & Inclusion Certificate
January 1, 2020 - August 22, 2025
Executive Program in Social Impact Strategy Certificate
January 1, 2018 - August 22, 2025

Industry Experience

Media & Entertainment, Non-Profit Organization, Professional Services