AB

Alexandra Barrera

Available to hire

I am a social impact strategist with a strong background in strategic planning, storytelling, and project management.

About

I am a social impact strategist with a strong background in strategic planning, storytelling, and project management. Over the years, I have collaborated with various nonprofit organizations, foundations, and mission-driven companies to drive meaningful social change through innovative campaigns, research, and engagement initiatives. My experience spans working with major media companies and managing Emmy-winning projects that connect audiences and amplify important social causes.

Passionate about using a human-centered approach, I have supported philanthropic initiatives in partnership with prestigious foundations and led sustainability and employee engagement strategies within corporations. I excel at bridging the gap between internal culture and external brand through thoughtful communications, evaluation frameworks, and impactful storytelling across multiple platforms.

  • 25 years' experience
  • Joined August 2025

Languages

  • EnglishFluent
  • Spanish; CastilianFluent
  • PortugueseIntermediate
  • FrenchIntermediate

Industry experience

  • Media & Entertainment
  • Non-Profit Organization
  • Professional Services

Work experience· 6 roles

Director, Corporate Social Responsibility · Univision Media & FMGJan 2020 – Aug 2025 · 5 yrs 8 mos

Led strategic planning for philanthropy and social impact using a human-centered approach in partnership with major foundations including Gates, UN, Ford, Bezos, Chan Zuckerberg, and Hewlett foundations. Managed campaign planning featuring original documentary and content creation, oversaw grant proposals and reporting, and created messaging briefs aligned with nonprofit and academic collaborations. Directed sustainability and employee engagement initiatives including launching a sustainability task force and building internal employee giving and volunteer platforms. Co-led impact storytelling campaigns engaging diverse youth through multimedia platforms and managed fellowships, research, and partnership activities.

Social impact Strategist | Independent · b. the ImpactJan 2020 – Present · 6 yrs 11 mos

Founded and led an independent consulting practice collaborating with nonprofits, foundations, and mission-driven companies focused on strategy, storytelling, research, and engagement. Successfully project managed two seasons of the Emmy-winning mini-series La Fuerza de Creer for TelevisaUnivision, partnering with Hewlett Foundation, NSF, and Literacy Partners. Supported national campaigns such as Tear the Paper Ceiling, coordinated launch events and storytelling, and designed monitoring and evaluation frameworks for various social impact programs.

Director, Strategy & Insights · Warner Bros. InternationalDec 2015 – Aug 2025 · 9 yrs 9 mos

Directed strategy and insights functions to inform business and creative decisions across Warner Bros. International markets. Developed consumer research initiatives and led data-driven storytelling to enhance brand impact and audience engagement.

Director, Consumer Research · Warner Bros. Latin AmericaDec 2011 – Aug 2025 · 13 yrs 9 mos
Research Manager · HallmarkDec 2002 – Aug 2025 · 22 yrs 9 mos
Research Analyst · ViacomDec 2000 – Aug 2025 · 24 yrs 9 mos

Education

B.S. Psychology · Southern New Hampshire University2030 – 2025

Certifications and awards

Diversity & Inclusion Certificate2020 – 2025
Executive Program in Social Impact Strategy Certificate2018 – 2025

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