I’m Alexandra Binks, a Social Media Social Media Manager and digital marketer based in Wymondham, Norfolk, with 4+ years of experience across social media strategy, content creation, and design. I enjoy building social-first campaigns that connect with audiences—whether that’s developing content plans and writing copy, producing short-form Reels, carousels and graphics, or ensuring everything stays aligned with brand objectives and platform insights. I’ve managed social channels end-to-end, including day-to-day scheduling, community engagement, and both organic and paid social performance optimisation. Alongside my client work, I run my own business, The Sweet Spot Norfolk, where I manage the brand and social media from the ground up—allowing me to bring hands-on creativity, consistency, and real momentum to every project I take on.…

Alexandra Binks

I’m Alexandra Binks, a Social Media Social Media Manager and digital marketer based in Wymondham, Norfolk, with 4+ years of experience across social media strategy, content creation, and design. I enjoy building social-first campaigns that connect with audiences—whether that’s developing content plans and writing copy, producing short-form Reels, carousels and graphics, or ensuring everything stays aligned with brand objectives and platform insights. I’ve managed social channels end-to-end, including day-to-day scheduling, community engagement, and both organic and paid social performance optimisation. Alongside my client work, I run my own business, The Sweet Spot Norfolk, where I manage the brand and social media from the ground up—allowing me to bring hands-on creativity, consistency, and real momentum to every project I take on.…

Available to hire

I’m Alexandra Binks, a Social Media Social Media Manager and digital marketer based in Wymondham, Norfolk, with 4+ years of experience across social media strategy, content creation, and design. I enjoy building social-first campaigns that connect with audiences—whether that’s developing content plans and writing copy, producing short-form Reels, carousels and graphics, or ensuring everything stays aligned with brand objectives and platform insights.

I’ve managed social channels end-to-end, including day-to-day scheduling, community engagement, and both organic and paid social performance optimisation. Alongside my client work, I run my own business, The Sweet Spot Norfolk, where I manage the brand and social media from the ground up—allowing me to bring hands-on creativity, consistency, and real momentum to every project I take on.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Advanced

Work Experience

Social Media Manager at William Murray PR & Marketing
February 1, 2024 - August 1, 2026
Managed social media activity for a portfolio of B2B and consumer-facing brands across Instagram, Facebook, and LinkedIn. Developed social strategies, content plans, and campaigns based on brand objectives, audiences, and platform insights. Created social-first content including Reels, graphics, carousels, and copy, and supported content shoots by turning longer-form footage and campaign activity into engaging social assets. Handled day-to-day scheduling, publishing, and community engagement. Managed organic and paid social campaigns using performance data and creative testing, collaborated with influencers/creators/brand partners, and produced monthly reports translating results into practical recommendations.
Social Media & Brand Manager at Norwich Theatre Royal
March 1, 2023 - February 1, 2024
Planned and executed integrated marketing campaigns to drive audience engagement, brand awareness, and ticket sales. Created and managed digital content across social and web to support wider campaign activity. Managed paid social campaigns on Meta, including setup, targeting, optimisation, and performance reporting. Worked with influencers, performers, and external partners to create engaging content and extend campaign reach, collaborating closely with marketing, creative, and external partners across multiple channels. Managed website content and the user journey to align campaign messaging with customer experience, and used analytics and audience insights to optimise future activity.
Creative Designer at SocialB Ltd
May 1, 2019 - March 1, 2023
Progressed from Administrator to Creative Designer, supporting both creative and digital marketing delivery. Contributed to multi-channel campaigns across social platforms with support for strategy, execution, and reporting. Assisted with SEO-driven website updates and content optimisation. Produced branding and creative assets to support campaign performance, working with internal teams to promote webinars and training programmes.

Education

LLB International and European Law at University of Groningen
January 1, 2012 - January 1, 2015
LLB International and European Law (2:1) at University of Groningen
January 1, 2012 - January 1, 2015

Qualifications

Add your qualifications or awards here.

Industry Experience

Media & Entertainment, Professional Services, Retail, Other