By day, I’m a Brand Strategist with 10+ years of experience helping global giants like KitKat, Tesco, KFC, and Costa find their voice, connect with hearts, and grow their business. By evening, I’m either running, reading, volunteering at the local radio station, or navigating boats for care home residents and kids with special needs. ​ I've led award-winning campaigns (Tesco’s “Rainbow Chart”), cracked tough brand challenges (“Don’t Take It With You” for KitKat), and helped reposition brands like Aero into joyful, bubble-filled territories. Whether I’m deep-diving into cultural trends, hosting strategy workshops, or partnering with creatives, I bring insight, imagination, and a healthy dose of curiosity to everything I do. ​ I believe great strategy should feel as human as it is smart. If it makes you feel something and makes sense—that’s the sweet spot.…By day, I’m a Brand Strategist with 10+ years of experience helping global giants like KitKat, Tesco, KFC, and Costa find their voice, connect with hearts, and grow their business. By evening, I’m either running, reading, volunteering at the local radio station, or navigating boats for care home residents and kids with special needs. ​ I've led award-winning campaigns (Tesco’s “Rainbow Chart”), cracked tough brand challenges (“Don’t Take It With You” for KitKat), and helped reposition brands like Aero into joyful, bubble-filled territories. Whether I’m deep-diving into cultural trends, hosting strategy workshops, or partnering with creatives, I bring insight, imagination, and a healthy dose of curiosity to everything I do. ​ I believe great strategy should feel as human as it is smart. If it makes you feel something and makes sense—that’s the sweet spot.WWWW…