I'm Alexandra Duca, a versatile professional with over 10 years of experience in operations, key account management, and public administration, enhanced by certified skills in UI/UX, graphic design, and digital marketing. I excel at translating complex stakeholder needs into user-centered branding and digital solutions using Figma and Adobe Creative Suite. I thrive in cross-functional teams and enjoy bridging marketing, design, and operations to drive value for artists, agencies, and corporate partners. My passion lies in creating engaging experiences through branding, UI/UX, and strategic communications.

Alexandra Duca

I'm Alexandra Duca, a versatile professional with over 10 years of experience in operations, key account management, and public administration, enhanced by certified skills in UI/UX, graphic design, and digital marketing. I excel at translating complex stakeholder needs into user-centered branding and digital solutions using Figma and Adobe Creative Suite. I thrive in cross-functional teams and enjoy bridging marketing, design, and operations to drive value for artists, agencies, and corporate partners. My passion lies in creating engaging experiences through branding, UI/UX, and strategic communications.

Available to hire

I’m Alexandra Duca, a versatile professional with over 10 years of experience in operations, key account management, and public administration, enhanced by certified skills in UI/UX, graphic design, and digital marketing. I excel at translating complex stakeholder needs into user-centered branding and digital solutions using Figma and Adobe Creative Suite.

I thrive in cross-functional teams and enjoy bridging marketing, design, and operations to drive value for artists, agencies, and corporate partners. My passion lies in creating engaging experiences through branding, UI/UX, and strategic communications.

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Language

Romanian, Moldavian, Moldovan
Fluent
English
Fluent
German
Beginner

Work Experience

Booking Assistant at Forward Music Agency SRL
October 1, 2023 - June 17, 2024
Responsibilities include managing communications such as phone calls and emails, organizing contract forms and schedules, planning artist travel and events, overseeing accounts and payments, preparing income and expense reports, updating client databases, creating presentations, and managing tenders and special projects with colleagues.
Expert Principal at The Bucharest City Hall
June 25, 2018 - October 23, 2023
Prepared files for allocation of housing and other premises, ensuring procedural compliance. Collaborated with various departments and institutions. Managed attendance sheets and health and safety training records. Responsible for archives, carried out checks on site, guided citizens in filing and documentation processes, and liaised with review committees.
Assistant Manager at DESTINATION ROMANIA PLANNER
June 1, 2016 - June 30, 2018
Handled booking management, email correspondence, offers to clients, coordinated local transfers, communicated between clients and drivers, managed scheduling and reporting, and supported accounting by sorting invoices and vouchers.
Assistant Manager at SC Ionis Carm Construct SRL
February 1, 2017 - July 31, 2017
Drafted and reviewed client documents, handled communications, organized meetings, managed calendar appointments, liaised between clients, staff, third parties and directors, performed secretarial tasks, and prepared monthly administrative reports.
Sales Operator at FLORIA
February 1, 2017 - March 31, 2017
Contacted businesses and individuals for online orders, solved flower order problems, provided customer feedback, engaged in sales negotiations, and supported individual customers.
Agent Booking at Forward Music Agency
February 15, 2025 - July 3, 2025
Sales
Booking Agent at Forward Music Agency
September 1, 2024 - June 15, 2024
Securing gigs and contracts for concerts, festivals, private events, TV appearances, and studio sessions. Negotiating fees and contracts to ensure fair compensation and favorable terms. Coordinating travel, accommodations, and performance schedules. Building industry relationships with venue owners, record labels, producers, and promoters. Assisting with marketing and promotion to boost artist profiles, planning tours, handling ticket sales, and ensuring smooth execution.
Booking Assistant at Forward Music Agency SRL
October 23, 2023 - September 1, 2024
Handled phone calls, emails, and correspondence. Managed contract forms and liaised with the legal department. Coordinated managers' meetings and schedules, planned artist travel, and maintained the events calendar. Organized artist tours, tracked contracts, payments, bills, and prepared income and expense reports. Updated client database, created presentations, overseen tender production, and collaborated on special projects.
Expert Principal at The Bucharest City Hall
June 25, 2018 - October 23, 2023
Prepared files for housing allocation and managed application procedures according to legislation. Collaborated with city departments and institutions for housing fund management. Maintained archives and prepared attendance and training sheets. Performed on-the-spot checks, advised citizens on applications, liaised with applicants to update files, and ensured compliance with policy.
Assistant Manager at DESTINATION ROMANIA PLANNER
June 1, 2016 - June 30, 2018
Managed booking requests for transfers, created and updated databases, sent offers to companies and hotels, coordinated transfers between clients and drivers, organized transfer schedules internally, sent daily updates and reports to drivers, partner hotels, and management. Organized group arrivals at the airport and managed invoice and voucher sorting.
Assistant Manager at SC Ionis Carm Construct SRL
February 1, 2017 - July 31, 2017
Drafted and reviewed client engagement letters and documentation. Handled client communication via phone and email, managed document filing, scheduled appointments, organized meetings, liaised between clients and staff, and prepared monthly reports and administrative tasks.
Sales Operator at FLORIA
February 1, 2017 - March 31, 2017
Contacted businesses and individuals for online orders via phone, solved problems with flower orders, provided post-purchase customer feedback, negotiated bulk purchases, and supported individual customers.
Referent at BUCHAREST UNIVERSITY OF ECONOMIC STUDIES
November 1, 2015 - May 31, 2016
Managed archives, performed file opis, typed legal addresses under legal advisor supervision, analyzed court case progress, and performed other tasks assigned by superiors.
Cashier at IKEA ROMANIA
August 1, 2014 - October 31, 2014
Scanned products, verified cash register amounts, prevented product theft, and attended company training related to values and principles.
Freelance Graphic Designer & Visual Identity Specialist at Duca Alexandra Georgeta PFA
May 5, 2025 - Present
Current freelance design work delivering visual branding, logos, social media graphics and brand collateral; end-to-end design services for clients; proficient with Adobe Photoshop, Illustrator, and Figma.
Strategic Client Management at Forward Music Agency
October 23, 2023 - September 1, 2024
Present role: managing a portfolio of top-tier artists (e.g., INNA, Irina Rimes) and negotiating high-value B2B contracts with event organizers and venues. End-to-end logistics coordination: overseeing 360-degree event logistics, including technical and hospitality riders, ensuring seamless execution from contract signing to event completion.
Expert (Housing & Administrative Dept.) at Bucharest City Hall
June 25, 2018 - October 23, 2023
Case management: managed complex documentation and legal procedures for public housing, ensuring 100% adherence to legislative standards. Conflict resolution: acted as senior point of contact for high-pressure citizen inquiries; process improvement: optimized internal workflows and documentation flow; records & archiving: responsible for high-volume data management and archiving in accordance with regulatory nomenclature.
Executive & Stakeholder Support at Destination Romania Planner
February 20, 2017 - July 20, 2017
Operational & Document Control; Project Coordination & Reporting.
Operations & Logistics Coordinator at Destination Romania Planner
June 20, 2016 - June 20, 2018
Shuttle Fleet Dispatch: coordinated nationwide B2B transfers; real-time scheduling; workflow optimization; managed Excel-based booking databases and daily scheduling; oversight of financial records.
Customer Service & Checkout Specialist at IKEA Romania
August 2, 2014 - October 2, 2014
Handled customer service and checkout processes; supported store operations and assisted customers.
Key Account Manager at Forward Music Agency
January 1, 2024 - December 31, 2026
Maintained long-term partnerships by delivering personalized client service and continuous operational support to artists and corporate stakeholders; negotiated high-value B2B contracts; coordinated end-to-end event logistics; oversaw budgeting, vendor relationships, and travel arrangements to ensure seamless execution of events.
Operations & Sales Assistant at Forward Music Agency
January 1, 2023 - December 31, 2024
Managed scheduling and international travel arrangements; supported sales initiatives; maintained vendor and artist logistics.
Civil Servant (Housing & Administrative Dept.) at Bucharest City Hall
January 1, 2018 - December 31, 2023
Managed complex legal documentation, public housing procedures, and administrative audits to ensure 100% compliance with legislative standards and government regulations; oversaw high-volume data, digital archiving, and data protection policies.
Impact Professional Development Program Participant at Impact / One Step Closer to Your Career
January 1, 2014 - January 1, 2015
Intensive training focused on career strategy, employability skills, and professional networking.
Destination Romania Planner at Destination Romania Planner
January 1, 2016 - December 31, 2018
Coordinated invoicing cycles, corporate vouchers, billing reconciliations for high-value corporate accounts; optimized workflows and data integrity using Excel-based booking databases; managed scheduling for transport and events.

Education

Master's degree at The Bucharest University of Economic Studies
January 1, 2017 - December 31, 2019
License Degree at The Bucharest University of Economic Studies
January 1, 2014 - December 31, 2017
Master's degree at The Bucharest University of Economic Studies
January 1, 2017 - December 31, 2019
License Degree at The Bucharest University of Economic Studies
January 1, 2014 - December 31, 2017
Master’s Degree in Tourism Management & Marketing at The Bucharest University of Economic Studies
January 1, 2017 - December 31, 2019
Bachelor’s Degree in Economics at The Bucharest University of Economic Studies
January 11, 2030 - June 10, 2026
Graphic Design Certificate at IT'S SCHOOL
January 11, 2030 - June 10, 2026
Bachelor's Degree in Economics at Bucharest University of Economic Studies
January 1, 2014 - January 1, 2017
Master's Degree in Tourism Management & Marketing at Bucharest University of Economic Studies
January 1, 2018 - January 1, 2019
Graphic Designer Certification at IT School
January 1, 2025 - January 1, 2025
Inbound Digital Marketing Certification at HubSpot Academy
January 1, 2026 - January 1, 2026
Inbound Marketing Certification at HubSpot Academy
January 1, 2026 - January 1, 2026
UI/UX Design Certification at Udemy
January 1, 2026 - June 11, 2026

Qualifications

Basic course (Module I) -Amadeus Training
March 1, 2019 - April 30, 2019
Driving Licence: B
January 1, 2018 - January 1, 2028
Networking Inteligent business communication course
March 25, 2016 - April 21, 2016
Adobe Photoshop
February 1, 2024 - June 16, 2024
Graphic Design Foundations: Layout and Composition
September 1, 2024 - September 1, 2024
Figma Essential Training: The Basic
January 1, 2024 - January 1, 2024
Networking Inteligent
March 25, 2016 - April 21, 2016
Forum for Sustainable Development and Entrepreneurship
March 21, 2016 - March 25, 2016
IMPACT - One step closer to your career
October 10, 2014 - November 12, 2015
Basic course (Module I) - Amadeus Training
March 1, 2019 - April 30, 2019
Networking Inteligent - Business Communication Course
March 25, 2016 - April 21, 2016
Forum for Sustainable Development and Entrepreneurship
March 21, 2016 - March 25, 2016
Adobe Photoshop Project
February 1, 2024 - June 15, 2024
Graphic Design Foundations: Layout and Composition
September 1, 2024 - September 30, 2024
Figma Essential Training: The Basic
January 1, 2024 - December 31, 2024
Professional Development Program (EU-funded)
October 10, 2014 - December 11, 2015
Impact Professional Development Program
January 1, 2014 - January 1, 2015
Inbound Digital Marketing Certification
January 1, 2026 - January 1, 2026
Inbound Marketing Certification
January 1, 2026 - January 1, 2026
Graphic Designer Certification
January 1, 2025 - January 1, 2025
UI/UX Design Certification
January 1, 2026 - June 11, 2026

Industry Experience

Government, Travel & Hospitality, Professional Services, Retail, Media & Entertainment, Education, Other