Alexandra Duca

Developed and executed targeted social media campaigns, increasing brand engagement by 35% and driving a 20% growth in follower base within six months. Leveraged HubSpot Academy knowledge to support page growth and social strategy.

Applied HubSpot digital marketing methodologies (inbound marketing) to design conversion-focused visual assets and optimize landing page layouts. Designed custom logos, brand identity packages, and marketing materials with strong visual impact and brand consistency. Created user-centered website layouts, wireframes, and high-fidelity interactive prototypes in Figma; conducted basic user research and mapped information architecture for improved usability. Translated client briefs into scalable vector assets and print-ready designs using Adobe Creative Cloud (Illustrator, After Effects, InDesign, Photoshop). Managed end-to-end freelance lifecycle including onboarding, visual discovery, feedback integration, and final asset delivery. Oversaw sales pipelines and opportunity tracking using Priority CRM (Monday).

Current freelance design work delivering visual branding, logos, social media graphics and brand collateral; end-to-end design services for clients; proficient with Adobe Photoshop, Illustrator, and Figma.