Available to hire
I am an award-winning editor, recipe developer, and content strategist with 10+ years of experience shaping food, wellness, and lifestyle content across digital and print. I founded Awesome Allie Media, producing culinary content, original recipes, and full-funnel campaigns for clients like Southern Living, Simply Recipes, HuffPost, and Knix.
As former Managing Editor (acting EIC) at Global Food Safety Resource, I led editorial strategy for an internationally read B2B publication, built and mentored teams, and steered cross-platform storytelling while balancing regulatory standards (FDA, EU, Codex, ICH) with engaging content.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
French
Intermediate
Italian
Intermediate
Work Experience
Freelance Senior Copywriter & Content Strategist at Awesome Allie Media
August 1, 2024 - PresentIdeated, researched, and wrote culinary and lifestyle content spanning recipes, food features, newsletters, and editorial campaigns. Developed and tested original recipes for editorial features, branded campaigns, and consumer-focused content. Developed and optimized social copy, newsletter campaigns, and branded content to grow engagement across digital platforms. Produced long- and short-form content including press releases, white papers, case studies, landing pages, and email marketing. Partnered with chefs, RDs, and subject-matter experts to ensure culinary accuracy, editorial compliance, and audience relevance. Led SEO-driven editorial strategy, including keyword research, optimization, and content performance analysis. Provided editorial direction and mentoring for freelance and junior writers, maintaining brand voice and style consistency.
Freelance Senior Copywriter & Content Strategist at Awesome Allie Media
August 1, 2024 - PresentContinued freelance work for clients including HuffPost, Simply Recipes, Southern Living, Knix, Olive & Piper, Rocket Doctor, and more; ideated, researched, and wrote culinary and lifestyle content; developed and tested original recipes; led SEO-driven editorial strategy; provided editorial direction and mentoring.
Freelance Senior Copywriter & Content Strategist at Awesome Allie Media
August 1, 2024 - PresentIdeated, researched, and wrote culinary and lifestyle content spanning recipes, food features, newsletters, and editorial campaigns. Developed and tested original recipes for editorial features, branded campaigns, and consumer-focused content. Developed and optimized social copy, newsletter campaigns, and branded content to grow engagement across digital platforms. Produced long- and short-form content including press releases, white papers, case studies, landing pages, and email marketing. Partnered with chefs, RDs, and subject-matter experts to ensure culinary accuracy, editorial compliance, and audience relevance. Led SEO-driven editorial strategy, including keyword research, optimization, and content performance analysis. Provided editorial direction and mentoring for freelance and junior writers, maintaining brand voice and style consistency.
SEO Copy Lead (Contract) at Digital Sisco
July 31, 2024 - October 1, 2025Led high-performance copywriting across email, acquisition, and campaign channels. Balanced performance goals with tone and accuracy, particularly in health-focused messaging. Conducted keyword research to inform strategy and increase discoverability. Partnered with lifecycle marketing teams to develop retention content.
SEO Copy Lead (Contract) at Digital Sisco
July 1, 2024 - October 1, 2025Led high-performance copywriting across email, acquisition, and campaign channels. Balanced performance goals with tone and accuracy, particularly in health-focused messaging. Conducted keyword research to inform strategy and increase discoverability. Partnered with lifecycle marketing teams to develop retention content.
SEO Copy Lead (Contract) at Digital Sisco
July 1, 2024 - October 1, 2025Led high-performance copywriting across email, acquisition, and campaign channels; balanced performance goals with tone and accuracy in health-focused messaging; conducted keyword research to inform strategy and increase discoverability; partnered with lifecycle marketing teams to develop retention content.
SEO Copy Lead (Contract) at Digital Sisco
July 1, 2024 - October 1, 2025Led high-performance copywriting across email, acquisition, and campaign channels. Balanced performance goals with tone and accuracy, particularly in health-focused messaging. Conducted keyword research to inform strategy and increase discoverability. Partnered with lifecycle marketing teams to develop retention content.
Freelance Senior Copywriter & Content Strategist at Awesome Allie Media
November 30, 2023 - October 1, 2025Ideated, researched, and wrote culinary and lifestyle content spanning recipes, food features, newsletters, and editorial campaigns. Developed and tested original recipes for editorial features, branded campaigns, and consumer-focused content. Developed and optimized social copy, newsletter campaigns, and branded content to grow engagement across digital platforms. Produced long- and short-form content including press releases, white papers, case studies, landing pages, and email marketing. Partnered with chefs, RDs, and subject-matter experts to ensure culinary accuracy, editorial compliance, and audience relevance. Led SEO-driven editorial strategy, including keyword research, optimization, and content performance analysis. Provided editorial direction and mentoring for freelance and junior writers, maintaining brand voice and style consistency.
Freelance Senior Copywriter & Content Strategist at Awesome Allie Media
November 1, 2023 - October 1, 2025Ideated, researched, and wrote culinary and lifestyle content spanning recipes, food features, newsletters, and editorial campaigns. Developed and tested original recipes for editorial features, branded campaigns, and consumer-focused content. Developed and optimized social copy, newsletter campaigns, and branded content to grow engagement across digital platforms. Produced long- and short-form content including press releases, white papers, case studies, landing pages, and email marketing. Partnered with chefs, RDs, and subject-matter experts to ensure culinary accuracy, editorial compliance, and audience relevance. Led SEO-driven editorial strategy, including keyword research, optimization, and content performance analysis. Provided editorial direction and mentoring for freelance and junior writers, maintaining brand voice and style consistency.
Freelance Senior Copywriter & Content Strategist at Awesome Allie Media
November 1, 2023 - October 1, 2025Ideated, researched, and wrote culinary and lifestyle content spanning recipes, food features, newsletters, and editorial campaigns. Developed and tested original recipes for editorial features, branded campaigns, and consumer-focused content. Led SEO-driven editorial strategy, including keyword research, optimization, and content performance analysis. Provided editorial direction and mentoring for freelance and junior writers, maintaining brand voice and style consistency.
Freelance Senior Copywriter & Content Strategist at Awesome Allie Media
November 1, 2023 - October 1, 2025Ideated, researched, and wrote culinary and lifestyle content spanning recipes, food features, newsletters, and editorial campaigns. Developed and tested original recipes for editorial features and branded content. Developed and optimized social copy, newsletters, and campaigns to grow engagement. Produced long- and short-form content including press releases and case studies. Collaborated with chefs, RDs, and subject-matter experts to ensure culinary accuracy and audience relevance. Led SEO-driven editorial strategy including keyword research and content performance analysis; mentored freelance writers to maintain brand voice.
Managing Editor at Global Food Safety Resource
November 30, 2022 - October 1, 2025Acting Editor-in-Chief for an internationally read B2B trade publication; directed editorial strategy and content operations, overseeing features, technical articles, and culinary industry coverage for a global audience. Managed a full editorial team, including an Associate Editor and a network of freelance writers, ensuring consistent voice, quality, and deadlines. Produced monthly video interviews with global food industry leaders, expanding the brand’s multimedia presence. Ensured content adhered to FDA, EU, Codex, and ICH standards. Spearheaded newsletters, campaigns, and UX copy improvements that boosted traffic by 20% and strengthened industry authority. Represented the publication at global conferences and trade events.
Managing Editor at Global Food Safety Resource
November 1, 2022 - October 1, 2025Acting Editor-in-Chief responsible for editorial calendar and strategy for an internationally read B2B trade publication. Directed all editorial content operations, features, technical articles, and culinary industry coverage for a global audience of food safety professionals. Managed a full editorial team, including an Associate Editor and a network of freelance writers, ensuring consistent voice, quality, and deadlines. Produced monthly video interviews with global industry leaders, expanding multimedia presence. Ensured content adherence to FDA, EU, Codex Alimentarius, and ICH standards while balancing regulatory compliance with engaging storytelling. Spearheaded newsletters, campaigns, and UX copy improvements that boosted traffic by 20%. Represented the publication at conferences and events.
Managing Editor (acting EIC) at Global Food Safety Resource
November 1, 2022 - October 1, 2025Directed all editorial strategy and content operations for a global B2B audience; managed a full editorial team; produced and published monthly video interviews with industry leaders; ensured content adhered to FDA, EU, Codex Alimentarius, and ICH standards; spearheaded newsletters and campaigns that boosted traffic by 20%.
Managing Editor (acting Editor-in-Chief) at Global Food Safety Resource
November 1, 2022 - October 1, 2025Acted as Editor-in-Chief, directing editorial strategy and content operations for a global B2B publication. Managed a full editorial team, overseeing features, technical articles, and culinary industry coverage. Produced monthly video interviews with global food industry leaders and led newsletters and campaigns to boost traffic and industry authority. Ensured all content adhered to FDA, EU, Codex Alimentarius, and ICH standards, balancing regulatory compliance with engaging storytelling. Represented the publication at international conferences and trade events.
Associate Editor & Fact Checker at Clean Eating Magazine
June 30, 2019 - October 1, 2025Researched, wrote, and edited front-of-book content, nutrition explainers, culinary news, and product spotlights. Interviewed chefs, health experts, and brand partners to create accurate, timely editorial pieces. Fact-checked all content across the magazine to ensure accuracy and compliance with editorial and scientific standards. Launched Clean Eating’s online course, shaping curriculum, recipe modules, and editorial voice. Adapted long-form recipes and features for digital and social formats; collaborated with advertising teams on branded recipe content.
Associate Editor & Fact Checker at Clean Eating Magazine
June 1, 2019 - October 1, 2025Researched, wrote, and edited front-of-book content, including nutrition explainers, culinary news, and product spotlights. Interviewed chefs, health experts, and brand partners; fact-checked all content across the magazine to ensure accuracy and editorial standards. Developed and launched Clean Eating’s online course, shaping curriculum, recipe modules, and editorial voice. Adapted long-form recipes for digital and social formats to grow audience engagement. Collaborated with advertising teams to produce branded recipe content.
Associate Editor & Fact Checker at Clean Eating Magazine
June 1, 2019 - October 1, 2025Researched, wrote, and edited front-of-book content; interviewed chefs and health experts; fact-checked all content for accuracy and compliance; launched Clean Eating’s first online course; adapted long-form recipes and features for digital and social formats; partnered with advertising teams to produce branded recipe content.
Associate Editor & Fact Checker at Clean Eating Magazine
June 1, 2019 - October 1, 2025Researched, wrote, and edited front-of-book content, including nutrition explainers, culinary news, and product spotlights. Interviewed chefs, health experts, and brand partners; fact-checked all content for accuracy and compliance with editorial and scientific standards. Helped launch Clean Eating’s online course and adapted long-form content for digital and social formats, increasing audience engagement.
Education
Master of Arts at University of Gastronomic Sciences – Pollenzo, Italy
January 11, 2030 - October 1, 2025Bachelor of Arts (Honours) at Carleton University – Ottawa, Canada
January 11, 2030 - October 1, 2025Master of Arts at University of Gastronomic Sciences – Pollenzo, Italy
January 11, 2030 - October 1, 2025Bachelor of Arts (Honours) at Carleton University – Ottawa, Canada
January 11, 2030 - October 1, 2025Master of Arts in Food Culture & Communications at University of Gastronomic Sciences – Pollenzo, Italy
January 11, 2030 - October 1, 2025Bachelor of Arts (Honours) in International Studies & Modern Languages at Carleton University – Ottawa, Canada
January 11, 2030 - October 1, 2025Master of Arts, Food Culture & Communications at University of Gastronomic Sciences – Pollenzo, Italy
January 11, 2030 - October 1, 2025Bachelor of Arts (Honours), International Studies & Modern Languages at Carleton University – Ottawa, Canada
January 11, 2030 - October 1, 2025Qualifications
Regulatory Editing (FDA, EU, Codex, ICH)
January 11, 2030 - October 1, 2025Industry Experience
Media & Entertainment, Professional Services, Education, Life Sciences, Other, Healthcare
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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