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I am Alexandra Kahn, a Fractional CMO and senior marketing lead with 20+ years of international experience in FMCG, consumer electronics, healthcare, and startups. Since 2015 I help organizations accelerate growth by filling capability gaps, shaping innovation pipelines, and driving go-to-market execution. I’m known for challenging the status quo to unlock new opportunities that meet consumers' needs while keeping a clear business focus and delivering commercially successful outcomes. I partner with corporates, startups and scale-ups to lead global innovations, launch new categories, reposition brands, and up-skill teams through coaching and change management. I emphasize building capability within teams while delivering measurable business impact.…I am Alexandra Kahn, a Fractional CMO and senior marketing lead with 20+ years of international experience in FMCG, consumer electronics, healthcare, and startups. Since 2015 I help organizations accelerate growth by filling capability gaps, shaping innovation pipelines, and driving go-to-market execution. I’m known for challenging the status quo to unlock new opportunities that meet consumers' needs while keeping a clear business focus and delivering commercially successful outcomes. I partner with corporates, startups and scale-ups to lead global innovations, launch new categories, reposition brands, and up-skill teams through coaching and change management. I emphasize building capability within teams while delivering measurable business impact.

Alexandra Kahn

Fractional CMO, Marketing Strategist, Brand Strategist, +2

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I am Alexandra Kahn, a Fractional CMO and senior marketing lead with 20+ years of international experience in FMCG, consumer electronics, healthcare, and startups. Since 2015 I help organizations accelerate growth by filling capability gaps, shaping innovation pipelines, and driving go-to-market execution. I’m known for challenging the status quo to unlock new opportunities that meet consumers' needs while keeping a clear business focus and delivering commercially successful outcomes. I partner with corporates, startups and scale-ups to lead global innovations, launch new categories, reposition brands, and up-skill teams through coaching and change management. I emphasize building capability within teams while delivering measurable business impact.…I am Alexandra Kahn, a Fractional CMO and senior marketing lead with 20+ years of international experience in FMCG, consumer electronics, healthcare, and startups. Since 2015 I help organizations accelerate growth by filling capability gaps, shaping innovation pipelines, and driving go-to-market execution. I’m known for challenging the status quo to unlock new opportunities that meet consumers' needs while keeping a clear business focus and delivering commercially successful outcomes. I partner with corporates, startups and scale-ups to lead global innovations, launch new categories, reposition brands, and up-skill teams through coaching and change management. I emphasize building capability within teams while delivering measurable business impact.

Available to hire

I am Alexandra Kahn, a Fractional CMO and senior marketing lead with 20+ years of international experience in FMCG, consumer electronics, healthcare, and startups. Since 2015 I help organizations accelerate growth by filling capability gaps, shaping innovation pipelines, and driving go-to-market execution. I’m known for challenging the status quo to unlock new opportunities that meet consumers’ needs while keeping a clear business focus and delivering commercially successful outcomes.

I partner with corporates, startups and scale-ups to lead global innovations, launch new categories, reposition brands, and up-skill teams through coaching and change management. I emphasize building capability within teams while delivering measurable business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

French

Fluent

English

Advanced

Dutch

Intermediate

Work Experience

Interim Marketing Lead at Philips – Grooming & Beauty

January 1, 2019 - January 1, 2025

Led multiple innovation and go-to-market projects in shaving and beauty. Launched a Gen Z-focused shaving range in Asia, exceeding the business case by €5M. Drove +3 percentage points of market share with a 2025 premium shaving line in 6 months. Realigned commercial execution for the flagship IPL product launch. Coached and mentored team members, building long-term capability.

Interim Marketing Lead / Marketing Consultant at Startup Clients – Food, Beauty, Travel

January 1, 2017 - Present

Partnered with founders on brand positioning, portfolio strategy, and go-to-market. Improved e-commerce brand visibility by +22% CTR in beauty. Advised on positioning & portfolio with execution implemented within 6 months (travel). Evaluated business case and provided go-to-market guidance for a food startup.

Global Director, Mother & Childcare at Philips

January 1, 2018 - January 1, 2019

Defined a 3-year global roadmap for a new Sleep category and partnership strategy. Steered baby bottle innovation, launching it one year after the assignment.

Marketing Strategy Consultant at Reed Elsevier – Corporate R&D

January 1, 2015 - January 1, 2016

Designed digital strategies for Scopus & SciVal; +3% unique visitors in 2 months. Supported organizational shift from siloed functions to integrated business teams.

Regional Marketing Lead (Exogen Business Group) at Bioventus

January 1, 2014 - January 1, 2015

Developed multi-year marketing plans across 8 markets. Launched three digital campaigns with 20%+ CTR, increasing direct-to-consumer reach. Trained distributors across Europe & UAE to boost hospital presence.

Global Director, Consumer Marketing (Shaving Business Group) at Philips

January 1, 2009 - January 1, 2013

Led global launch of a premium shaving range, boosting category growth and +2 pts share. Introduced disruptive Beard Styler innovation (winner, Philips Global Business Improvement Competition 2013).

Global Director, Marketing Planning (Global Marketing Department) at Philips

January 1, 2007 - January 1, 2009

Led marketing planning transformation for 800+ marketers, achieving >85% NPS. Organized global Top 100 leadership forums and cross-business workshops.

Product Group Manager (Surface Care & Fabric Care) at Reckitt Benckiser

January 1, 2000 - January 1, 2007

Introduced a new brand in NL (Vanish OxiAction), piloted & rolled-out in Europe (+25% sales uplift NL, IRI Best Introduction 2003). Revitalized detergent brand with a new campaign driving +4% growth. Launched France’s first cleaning wipes, adding +15% incremental sales.

Fractional / Interim Marketing Lead at Freelance, Amsterdam

January 1, 2015 - January 1, 2025

Partnered with corporates, scale-ups and startups on strategic and operational marketing challenges. Assigned to lead global innovations, launching new categories, repositioning brands, and realigning go-to-market execution — always with a focus on business impact and team capability building.

Marketing Consultant at Startup Clients – Food, Beauty, Travel

January 1, 2017 - January 1, 2023

Partnered with founders on brand positioning, portfolio strategy, and go-to-market. Improved e-commerce brand visibility by +22% CTR (beauty). Advised on positioning & portfolio, with execution implemented within 6 months (travel). Evaluated business case and provided go-to-market advice for a food startup.

Interim Marketing Lead at Philips – Mother & Childcare

January 1, 2018 - January 1, 2019

Defined 3-year global roadmap for new “Sleep” category and partnership strategy. Steered baby bottle innovation, launched one year after assignment.

Regional Marketing Lead (Exogen) at Bioventus

January 1, 2014 - January 1, 2015

Product Group Manager (Surface Care & Fabric Care categories) at Reckitt Benckiser

January 1, 2000 - January 1, 2007

Introduced a new brand in NL (Vanish OxiAction), piloted & rolled-out in Europe (+25% sales uplift NL, IRI Best Introduction 2003). Revitalized detergent brand with new campaign driving +4% growth. Launched France’s first cleaning wipes, adding +15% incremental sales.